AgriFood Tech Startup acceleration AgriFood Corporate consultancy: breakthrough innovations, open innovation, innovation roadmaps, strategic innovation EIT Food Acceleration Network partner delivering a 6months acceleration progam for10 startups each year

In charge of scoping and implementing new plant based foods projects leading to launching new brands. Operate as an internal start up - Lead the projects end to end. Co-founder of RED RED: www.theredred.co.uk @redredstews. Launched in the UK in selected natural distribution. First Unilever brand to enter Wholefoods.Developement of the brand, concept & products for GROWING ROOTS: @growingrootsfoods launched in selected distribution in the USA.

As the team got relocated from Paris to Rotterdam, I played the interim director role for 6months Main achievements: - Led team of 10 people. Prioritization & allocation of projects to team members during the interim. On going coaching to ensure on time in full projects delivery. - Definition of both ketchup and Salad dressings strategy and innovation roadmaps leading to innovations & renovations projects implemented in the key markets. - Portfolio rationalization exercise leading to prioritization of top SKUs & delisting of tail SKUs across all dressings’ ranges across EU - Definition & alignment of next year’s budget with the EU category leadership team.

In charge of the SAUCES division for EU (200m€) on top of head of AmoraMain achievements- Category strategy: Development and implementation of the sauces strategy in EU leading to new category architecture, long term innovation roadmap and implementation new range of modern sauces across EU - generated iTO: €15M.- Development and implementation of the new range of modern sauces portfolio across 4 brands Amora, Calvé, Hellmann’s and Knorr in 10 markets. - Development of the Amora Brand Love Key and brand design guidelines / development and launch of Year 2 of the communication campaign. - Led direct team of 6: 2 brand managers, 2 assistant brand managers & 2 interns

Head of AMORA: brand strategy, communication & innovation roadmap and France country management.Main achievements:- Communication: Development of the new brand communication campaign (green preview) leading to the production of key assets for the launch: 4 TV films, digital activation, in-store materials - Brand Design: Creation of the brand new guidelines leading to the redesign of key categories.- Project management: Launch of the first Amora organic range across mayonnaise, ketchup, mustard & vinegar. Relaunch of the core mayonnaise range with no preservative in France: highly complex project requiring a €1M CapEx- Led cross functional multicultural project teams of 15 people. - Country management for the biggest European market: France. Continuous cooperation with the local team to define the marketing plan, media plan and long-term innovation strategy.

In charge of the new brand communication for MAILLE and the launch of the brand in key European countries.- Communication: Development of a new communication campaign for Maille leading to 5 TV films aired for 3 years in 5 markets.- Project management: Launch of Maille brand in key European countries: Definition of the range architecture, communication, media and pricing strategy/ definition of the Supply Chain and R&D model to best deliver the project.

- Country management: Greece, Romania, Hungary. Cooperation with the markets in their Brand Marketing Plan: portfolio strategy, recovery plans, specific innovations.- Communication: Development & implementation of the digital campaign in Europe and the US- Project Management: Fast track relaunch of the unit dosing format in a crisis situation.

In charge of analysing the performances of L'Oréal Paris brand in EuropePOS study accross EU led to harmonisation projects to ensure brand unity & costs reduction On-going competitive analysis

- Key actor of the packaging relaunches of both cat and dog products- Organisation of consumers tests to validate the designs- Participation in the communication campaign developement