I work closely with executives to help organizations find clarity and make the best decisions with their brand, product, and marketing strategies. I believe in the science of strategy, the power of creativity, and the strength of flawless execution. Every job deserves the right fit and some tasks require specialized skills, when that happens, I bring in the best talent for your business.I am lucky to put my skills at work for amazing clients: Prana, Loounie, David’s Tea, Lolë, Kombi, Vachon, Squish Candies, Flo/AddEnergie, Colabor, Elopak, Trajectory, Reumont Design (Riviera, Alsace Lait, Saputo).

In charge of the agency’s major accountsUnderstand clients’ business needs and establish relationships of trustPropose communications strategies and carry out integrated advertising campaignsPlan all elements essential to the attainment of marketing goalsManage communications-marketing projects on a daily basisEnsure the cost-effectiveness of various case files and the agency’s profitabilityNegotiate agreements with service suppliers and partnersPropose various media to benefit the service/product and track their effectivenessMaximize internal performance (supervise a multidisciplinary team)Work on agency development (acquisition of new clients and talents)Drafting of presentation documents and responses to tendersAccounts_ Agropur, Fondation du cancer du sein du Québec, Université McGill, Place Ste-Foy, Montréal Complètement Cirque, Tourisme Côte-Nord, Cirque du Soleil, École nationale de théâtre du Canada, Quartier des spectacles, Ville de Montréal

In charge of brand positioning and corporate communications projectsPropose communications strategiesPlan all elements essential to the attainment of communications goalsSupervise the work of a multidisciplinary teamAccounts_ Marcelle, Cascade, Musée d’art contemporain, Cogeco, Gaz Métro, Banque Laurentienne

Implement integrated advertising campaigns (production monitoring)Manage and produce budgets and schedulesEnsure the quality of communications documentsOrganize photo and video shootsAccounts_Bombardier, Fédération des producteurs 
de lait du Québec, Harvey’s, Caisse de dépôt et placement du Québec

Provide advisory services to internal clientelesPlan communications to citizens (prepare the annual communications plan)Draft addresses and press releases, articles for internal and external publicationsProofread text and ensure the quality of communication documents