As a marketing and media executive whose career spans media planning and buying, digital strategy, and marketing analytics, I’m committed to increasing consumer engagement, expanding brand visibility, and driving business growth. For 20+ years, I’ve been instrumental in defining and steering high-profile media strategies and investments for renowned, multinational brands across telecommunications, CPG, pharmaceutical, and insurance industries. I excel at evaluating data and gleaning valuable insights to enable decision making, maximize ROI, and enable transformative change that equates to profitability.I’m a skilled negotiator, with success in securing high-profile multimillion-dollar business agreements with major companies, such as ESPN, Amazon, and X/Twitter. A natural alliance builder, I’m also adept at cultivating and strengthening strategic partnerships, both internally and externally, as well as building and mentoring integrated marketing and advertising teams.**HIGHLIGHTS*** Earned the Comcast Circle of Success Award for Product Innovation for the 2019 Flex launch, receiving recognition as an integral team member in rolling out the product offering with game-changing technology. Oversaw development of the advertising launch strategy and media plan.* Achieved significant cost savings and recognized with AstraZeneca's US President's Award for leading high-performance teams and innovative initiatives. **EXPERTISE**Marketing Strategy & Execution, Media Planning, Programmatic & Performance Marketing, Digital Marketing, Retail Media, Social Media Marketing, Alliance Building, Creative Strategy, Advertising, Marketing & Data Analytics, Consumer Marketing, Marketing Mix Modeling, Team Leadership, Staff Mentoring, Budget Management, Agency Management & Relations, Contract Negotiations, Multicultural Marketing