Marie Castle

Marie Castle Email and Phone Number

Founder | Creative Director | Head of Copy | Strategic Copywriter & Content Writer | Digital Copywriting | SEO & Conversion Copywriter @ ALCHEMY.
Marie Castle's Location
Leicester, England, United Kingdom, United Kingdom
Marie Castle's Contact Details

Marie Castle work email

Marie Castle personal email

About Marie Castle

SummaryExperienced in setting up a copywriting department, service or copywriting agency in small, medium and large companies. Offering end-to-end services to include planning, recruitment, testing, training, P&L tracking, measurement and development of people and processes. Whether your company is looking at service offering expansion, specialism introduction or drift, profit uplift, or streamlining, a full audit and strategy planning can be created before commencement. AI integration, prompting and quality checking at a level to suit your needs. Rates for day, week, month or fixed contract.BackgroundMarie's career foundation was developed in the marketing arena, specialising in marketing electronic fire products in the B2B market for 6 years before working as an Independent Marketing Executive in various B2B, B2C and B2B2C industries, including consumer retail, consultancy and not for profit.As Head of Copy, Marie produces high level creative content, conceptual copywriting and brand editorial through various channels. Recruiting, developing and managing teams of specialised copywriters. Working alongside creative teams to formulate compelling content to engage, retain and convert consumer attention and purchasing behaviour, connecting consumer experiences across omnichannels. Formulating content strategies across retail platforms and direct to consumer websites for world leading FMCG organisations in fragrance, automotive, food & drink, skincare, infant nutrition, confectionery, pharmaceutical, healthcare, computing and pet food nutrition brands. With a career in marketing, an aggressive eye for detail, excellent project and team management skills, and a flair for the creative, Marie possesses a full service offering for marketing content strategies, whether digital or physical. End-to-end consulting for creation and development of copywriting departments. Full profit and loss responsibility, resource and project costing.Also, following her passion of literature, Marie is a beta reader and editor of books of all genres.Marie also works as a worldwide Freelance Executive English Coach with Pearson English, and with a range of private clients.

Marie Castle's Current Company Details
ALCHEMY.

Alchemy.

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Founder | Creative Director | Head of Copy | Strategic Copywriter & Content Writer | Digital Copywriting | SEO & Conversion Copywriter
Marie Castle Work Experience Details
  • Little Tomato® Copywriting Studio
    Founder & Creative Director
    Little Tomato® Copywriting Studio Oct 2024 - Present
  • Alchemy.
    Head Of Copy
    Alchemy. Apr 2016 - Present
    Senior copywriter, content creator, brand editor and project lead for digital eCommerce content strategies for top global FMCG and retail brands such as Nestlé, Starbucks, Bayer, Michelin, Häagen-Dazs, Kellogg's, De'Longhi and many more. As Head of Copy, taking full profit and loss accountability for client projects and the copywriting practice, currently a team of 8. Planning, recruitment, management, quality control and development of the team, increasing skill sets with constant mentoring and knowledge transfer. Developing and growing team for specialism increase or drift. We partner with AI capabilities to a level of client request to increase efficiencies, measurement and budgets.Designing comprehensive client content strategies aligning all elements of the brand to produce compelling and engaging content: brand identity, essence, personality and tone of voice; product features and benefits; brand ritual; CSR; NHW; CTA; purchase barriers; emotional and sensorial properties; usage occasions, meta data and SEO keywords, above and below the fold.Developing client corporate materials that resonate their brand personality and identity to include TOV, style guidelines and brand books.Head of brand editorial copy. Defined and implemented the TOV and Corporate Communication Guidelines for the organisation. Championing and enforcing company-wide consistency through all channels while developing differentiated branding styles for each service offering. Formulated the value proposition for marketing of the copywriting service. Alchemy is a creative agency based in Geneva, formerly part of eBusiness Institute.
  • Pearson English Business Solutions
    Freelance Global Executive English Language Coach / Proofreader & Copy Editor
    Pearson English Business Solutions 2006 - Feb 2022
    Worldwide
    In 2005, as an additional skillset and continuing her passionate link with the English language, Marie trained as an English Language Coach, providing a flexible online offering around the world. As a One Executive English Coach at Pearson English, Marie coached C-suite business learners from some of the largest technology, medical and energy companies worldwide, to include countries such as Japan, China, Korea, Brazil, India, Malaysia, Singapore and Europe.Marie also taught in summer schools and UK mainstream education, as well as maintaining private coaching sessions from home and online. Teaching all nationalities of all ages from 7 to 63 for business or fun and in many specialisms including marketing, medical, English literature, mathematics, managerial, academic, leisure and conversational. Devising tailored lessons, personal development plans, and setting and reviewing tools for learner progression such as book reviews, essays, research analysis, physical presentations and acting. "I have had the opportunity to work directly with Marie for a period of time to further improve the proficiency of my English Language. The learning experiences were extremely good, successful and enjoyable. Marie conducts high skill English learning sessions for people requiring great accuracy in details, right choice of impactful words for the particular situations and purposes. The sessions are very flexible in schedules and learning formats. Marie is a very professional and confident trainer who will patiently explain lessons with great clarity and creatively cites real life examples. More importantly, she will go that extra mile to make trainees comfortable and at ease of sharing difficulties in learning. I would recommend people I know to engage Marie for works related to using English language."- Media Vice PresidentAmerican multinational mass media and entertainment conglomerate, Singapore
  • Freelance
    Freelance Marketing Executive & Content Writer
    Freelance Jan 2004 - Mar 2016
    Working in partnership with SMEs as an Independent Marketing Executive offering a range of marketing services and strategic business support. Covering the formulation of campaign strategies, tactical action plans, product marketing, direct marketing initiatives and CRM programs, production of promotional material and communications planning, event management, database management and lead generation programs. All forms of integrated digital marketing channels including blogs, articles, social media management and eCommerce branded content.
  • Rnib
    Marketing Communications Manager
    Rnib Jun 2000 - Jan 2003
    (Interim Contracts) - Peterborough, Uk
    Plan and fulfil the marketing communications strategy for the division in line with corporate strategy. To assert responsibility for the overall promotional activity; planning, implementation and evaluation. To identify the best communication channels through which the company products and services should be represented and promoted. To facilitate the use of exhibitions and marketing events as a promotional tool for the division. Manage relationships with suppliers for PR, design and photography, advertising and media, printing and third-party NHS and health representatives. Budget management. Design, print and stock management of marketing catalogues.
  • Rnib
    Product Marketing Manager
    Rnib Feb 2001 - Jul 2001
    (Interim Contract) - Peterborough, Uk
    Specific responsibility for a range of low vision products. Identify customer needs, prepare and implement annual service development plans for new products and services in line with those needs. Completion of pricing policy review in line with the divisional pricing strategy. Develop new and existing markets and distribution channels. To monitor and control expenditure, income and stock against agreed budgets. Establish marketing communication and promotional requirements for existing product range and new product launches. Develop and nurture partnerships for cause-related marketing.
  • Honeywell Gent
    Marketing Services Manager
    Honeywell Gent Mar 1992 - May 1998
    Leicester, Uk
    (previously Caradon Gent Ltd)Manage and develop Marketing Services department (team of 7). Work closely with Channel Managers to design, implement and monitor promotional and strategic channel activities. This includes all areas of the marketing mix: design, POS, advertising/PR, research, corporate hospitality, exhibitions, NPD and corporate branding. Manage supplier relationships. Budget management (£1.25m). Database management. Annual telemarketing and lead generations plans. Marketing liaison for the International Division of Gent and Caradon FDA.Previous consecutive roles held at Gent:Marketing Officer / Marketing Services Assistant / Marketing Coordinator

Marie Castle Skills

Teaching English As A Foreign Language English Grammar Business English English Tutoring Proofreading Copy Editing Teaching Beta Reader Academic English Education Marketing Communications Marketing Public Relations Event Management Advertising Social Media Crm Management Entrepreneurship Direct Marketing Product Marketing Public Speaking Social Media Marketing Social Networking Retail Business Strategy Marketing Strategy Budgets Event Planning Product Development Project Planning Online Marketing Editing B2b Leadership Sales Strategic Planning Copywriting Lead Generation Email Marketing Blogging Team Building Market Research Nonprofits Training Customer Service Team Leadership Creative Writing Marketing Management

Marie Castle Education Details

Frequently Asked Questions about Marie Castle

What company does Marie Castle work for?

Marie Castle works for Alchemy.

What is Marie Castle's role at the current company?

Marie Castle's current role is Founder | Creative Director | Head of Copy | Strategic Copywriter & Content Writer | Digital Copywriting | SEO & Conversion Copywriter.

What is Marie Castle's email address?

Marie Castle's email address is ma****@****ail.com

What schools did Marie Castle attend?

Marie Castle attended Google Digital Garage, The Wharton School (Online), De Montfort University, The Open University Business School, The Open University Business School, The Open University Business School, The Open University Business School, Grantham College, Itc, Charles Keene College, Wigston College, Charles Keene College, The Roundhill Academy.

What skills is Marie Castle known for?

Marie Castle has skills like Teaching English As A Foreign Language, English Grammar, Business English, English, Tutoring, Proofreading, Copy Editing, Teaching, Beta Reader, Academic English, Education, Marketing Communications.

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