https://www.limelifebyalcone.com

Member of the Management Committee and Marketing Committee. Supporting the growth of the Thermomix brands +83% in the last 10 years and Kobold +36% in the last two years, in net sales. Defining the strategy in terms of Trade marketing, Face-to-Face and Digital Training, Business Intelligence, Talent Development for a network of 11,000 self-employed salespeople. Managing a team of more than 250 people. My commitment is to create, plan and develop the best tools in terms of processes and marketing plans for events, promotions and competitions for the sales network, training and people development. My mission: to have a network that lives the best experiences and develops their business according to their aspirations:- Trade marketing, incentives and organizing more than 4 annual international and national conventions for 300 to 1000 people. - Analysis of the modus operandi and relationship with the salesperson in more than 80 sales points and training.- Establishing the talent development project: more than 160 new leaders in 2022.- Monthly definition and analysis of the main KPIs: file, sales, incentives and customer relationship.

Management of the commercial department: Training (10 people), Business Intelligence/Sales Support (150 people), Thermomix Sales (8 Area Managers with 60 sales managers) and Kobold (1 sales manager with 4 area managers and 30 sales managers). 2020 best year in net turnover for Vorwerk Spain. Defining and planning sales objectives, analysing the department's strategic indicators and focusing the teams on their own objectives and main responsibilities: - Digitalising training and customer relationship processes: recruitment, sales, post-sales and customer loyalty. - Trade marketing: incentives and bonuses in order to achieve sales and commercial structures growth. - Decision making by creating dashboards of the main KPIs and metrics. - Online and offline conventions with more than 1500 people.

Director of Development and Innovation:- Head of digital and print prescription business. Annual growth of more than 10% each year. - Digitisation of the recipe business: 8000 recipes and creation of digital content for the customer loyalty process. - Development of the editorial and storytelling plan: digital and print magazine, digital collections, books. - Partnership and sponsoring (0.5M€). Regional Director:Design and development of commercial policy and achievement of objectives to drive growth in the region (27,000 units in the North and then 40,000 units in the Centre): - Establish the annual sales budget and ensure its achievement. Definition of monthly targets, implementation of marketing plans and focus on monthly business. Control of budget and compliance with processes/quality standards. - Participation in the development of incentives.- Analysis of market penetration to define training and commercial actions to increase sales by areas. - Elaboration with the marketing department of marketing actions for customers and salespeople. - Recruitment and development of talent in the sales teams.

Marketing Director for a network of 8K autonomous salespeople (€150M) at Thermomix Spain and member of Leadership team, managing a team of 15 people. Responsible for marketing and communication campaigns. Creation of CRM and ARM cycles and follow-up with NPS indicators. Developing promotional plans for customers and advisors.Defining contents and storytelling for the editorial supports with more than 7K recipes created and 25 books. Managing sales incentives and organizing travel events for more than 600 peoples, project manager for 3 “World of Thermomix” customer events with an average of 10K customers. Validating communication plan for the media.

Responsible for Marketing plan of 200 Beauty Centres, Mail Order and Internet channels, with a strict management of the different financial aspects established for each of the networks (investments, profitability and commercial margin). Member of the Management Leadership team. Lead a team of 30 people, multicultural and multi-functional in different areas: Relational and Operational Marketing, Statistics and Files, Communication and Customer Service. Creation of the communication department (November 2008), development of the communication plan and organisation of media events.Operational marketing: retail campaigns analysis, product selection, offers and shop animations. Merchandising annual and monthly implementation. Database analysis for retail, mail order and e-commerce according to inter-segment criteria, customer selection with scoring, creation of customer mailings and newsletters. Implementation of the new loyalty system.

Management of the marketing policy of 290 Beauty Centres for Spain, Italy, Morocco with a turnover of €95M. Member of the Leadership Management Committee for Yves Rocher Spain. Organisation of the marketing departments in the 3 countries. Development of new customer segmentation.. Restructuring the retail marketing in Italy and Morocco: customers file, marketing policy and shop animation, processes to monitor results. Rationalisation of costs and commercial investments. Change management: training of local teams to become autonomous.

1600 Beauty Centres - Mondial Stores Direction Yves Rocher Head Office.Adviser to the department for the commercial operations and assistance for the definition and the settings of the commercial operations for all the store subsidiaries. Direct intervention for the subsidiaries: audit, actions plans and follow-up of decisions. Merchandising implementation for the stores adn training, Motivation and coaching of Beauty-Centre teams. Realisation of commercial kits in store media advertising and direct selling.