As a Digital and Retail Experience Director, I specialize in designing and implementing innovative strategies that seamlessly integrate online and offline customer experiences. Leveraging my expertise in digital technologies and retail trends, I drive customer engagement, optimize sales channels, and deliver exceptional end-to-end journeys to enhance brand loyalty and business growth.

Manage all Digital and Social Media projects and initiatives across multiple platforms to align with our brands’ Marketing Plan in TR Americas & in the Caribbean, including retailers’ e-commerce.Manage internal Corporate Marketing (company's website, internal communication)

For Sisley, L’Occitane and the Shiseido Group: Managing the Operational Marketing Plans for the Caribbean & Brazilian Border TR Markets:

Brand management for Hermès Parfums, Jean Paul Gaultier, Issey Miyake, Narciso Rodriguez & Elie Saab (BPI) and Bulgari in the Caribbean and French Antilles. • Responsible for brand development, analyses & reporting, initiatives and recommendations.• Manage marketing budgets and monitor spending on a monthly basis.• Oversees development and implementation of seasonal marketing books, retailer presentations & all local production projects.• Prepare artwork for media insertions as well as execute all added-value programs.• Responsible for effective communication with the following departments to ensure success of marketing programs: Sales, Sales Admin, Finance, and Training.• Participation in key strategy meetings, including preparation and delivery of brand plans.• Forecast both saleable products and POSM and oversee the supply chain. Place the Purchase Orders, follow-up shipments from the factory to the warehouse, control inventory. • Ensure proper brand image in all areas; in-store, retailer catalog, Internet sites. Ensure marketing concepts are implemented as directed.• Other special projects as needed.

- Supporting each supplier marketing strategy in North American, Caribbean & Latin American markets.- Informing Area Directors and Assistants on new products to be launched by providing them with marketing presentations and launch plan Special events.- Setting-up and following-up of in-store promotions such as HPP (high profile promotions) and SPP (small profile promotions) with clients and supplier of material.

Internship: Organizing files for visa applications, communicating with clients, renewing corporation registrations, informing clients of new immigration laws.

Internship: Assist the CEO & Project Manager in their administrative tasks.