Marie-Claude Lacasse

Marie-Claude Lacasse Email and Phone Number

Co-Founder at MINT'N DRY® and BE. AT Atelier conseil @ MINT'N DRY
Marie-Claude Lacasse's Location
Montreal, Quebec, Canada, Canada
Marie-Claude Lacasse's Contact Details

Marie-Claude Lacasse personal email

Marie-Claude Lacasse phone numbers

About Marie-Claude Lacasse

Critical thinker with strong background in leveraging consumer insights into actionable strategies across all communication touch points. Marie-Claude has extensive experience in developing business strategies. Endowed with a spirit of analysis and synthesis, always on the lookout for major trends, she excels at developing relevant positioning for businesses and consumers. She likes to find ways to stimulate business growth and develop added value for her clients by offering simple, concrete and efficient solutions.

Marie-Claude Lacasse's Current Company Details
MINT'N DRY

Mint'N Dry

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Co-Founder at MINT'N DRY® and BE. AT Atelier conseil
Marie-Claude Lacasse Work Experience Details
  • Mint'N Dry
    Co-Founder
    Mint'N Dry Jan 2017 - Present
    Montreal, Quebec, Canada
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  • Be. At Atelier Conseil En Stratégie Marketing
    Co-Founder And Strategist
    Be. At Atelier Conseil En Stratégie Marketing Sep 2016 - Present
    Montreal, Canada Area
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  • Consultant
    Strategic Planner
    Consultant Sep 2015 - Aug 2016
    Clients:TAXI (Nutrilait/Saputo) TAM TAM/TBWA (Petro-Canada, etc.)KBS (Dairy Farmers of Canada, etc.)Direct Clients
  • Dentsubos
    Strategic Planner
    Dentsubos Mar 2013 - Aug 2015
    Montréal
    Clients: Banque NationaleAliments Ultima (Agropur) - iögo and Olympic DairyConstellation Brands - Grocery and SAQ wines (Wallaroo Trail, Bù, etc. )Consignéco
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  • Consultant
    Strategic Planner
    Consultant Sep 2009 - Sep 2013
    Clients:Dairy Farmers of Canada Tam Tam/TBWA (Lassonde, Communauto, Petro-Canada)KBS (MSSS)
  • Sid Lee
    Account Director
    Sid Lee Mar 2008 - Sep 2009
    Montreal, Canada Area
    Client: SAQPlan and develop annual integrated communication strategies, which translates into 360 advertising, and architectural projects.• Discover Your Taste Tags launch• Spirits category branding with espacecocktail.com - Rebranding SAQ Dépôt / SAQ Signature / etc.
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  • Taxi
    Account Director
    Taxi Apr 2004 - Mar 2008
    Month
    Clients : Reitmans, Bombardier, Pfizer (Celebrex), Les Grands Ballets, Université deMontréal (DESS), Astral (Radiolibre.ca), TELUS, Nike Canada. • Launched “Designed for Real Life“ platform following Reitmans' repositioning in September 2004. • Montreal University DESS campaign “faitesvotredess.com” – Gold Cassies.
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  • Bos
    Account Manager (Freelance)
    Bos 2003 - 2004
    Project management for Dunkin 'Donuts, Ivanhoe Cambridge, Les Ailes de la Mode and Honda.
  • Fhp - Vileda Household Products
    Assistant Brand Manager
    Fhp - Vileda Household Products 2001 - 2003
    Participate in the planning and implementation of the annual plan. Also responsible for sales forecasting, purchases in Canada and abroad and inventory management, promotional materials for trade, development and launch of new products.• Developed merchandising tools that significantly increased Vileda’s market share in Canada.• Implementation of a new buying process that increased profit margin by 15%.
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  • Les Grands Ballets Canadiens De Montréal
    Marketing Director Assistant
    Les Grands Ballets Canadiens De Montréal Jan 2000 - Apr 2001
    Participation in the development and implementation of annual communication plan. Responsible for marketing research, database management, advertising and subscription, website, product launches and sponsors visibility.
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  • Procter & Gamble
    Sales Representative
    Procter & Gamble Oct 1998 - Jan 2000
    Responsible for territory development for brands such as Gillette, Braun and Oral B.
  • Canadian Education Centre Network, Mexico, Guadalajara
    Marketing Advisor
    Canadian Education Centre Network, Mexico, Guadalajara 1997 - 1998
    Guadalajara Area, Mexico
    After her degree in Marketing and International Affairs from McGill University, she launched in Guadalajara, Mexico, the Canadian Studies Center (CEC) to stimulate and create academic exchanges between the two countries following the NAFTA agreement.

Marie-Claude Lacasse Skills

Marketing Strategy Marketing Communications Brand Architecture Strategic Planning Business Strategy Brand Positioning Strategies Online Advertising Marketing Advertising Integrated Marketing

Marie-Claude Lacasse Education Details

Frequently Asked Questions about Marie-Claude Lacasse

What company does Marie-Claude Lacasse work for?

Marie-Claude Lacasse works for Mint'n Dry

What is Marie-Claude Lacasse's role at the current company?

Marie-Claude Lacasse's current role is Co-Founder at MINT'N DRY® and BE. AT Atelier conseil.

What is Marie-Claude Lacasse's email address?

Marie-Claude Lacasse's email address is ml****@****ail.com

What is Marie-Claude Lacasse's direct phone number?

Marie-Claude Lacasse's direct phone number is +151468*****

What schools did Marie-Claude Lacasse attend?

Marie-Claude Lacasse attended Mcgill University, Collège De Bois-De-Boulogne, École Supérieure De Ballet Du Québec.

What are some of Marie-Claude Lacasse's interests?

Marie-Claude Lacasse has interest in Jogging, Yoga, Snowshoeing, Arts, Camping, Sports, Ski, Arts And Culture, Treck.

What skills is Marie-Claude Lacasse known for?

Marie-Claude Lacasse has skills like Marketing Strategy, Marketing Communications, Brand Architecture, Strategic Planning, Business Strategy, Brand Positioning Strategies, Online Advertising, Marketing, Advertising, Integrated Marketing.

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