Marie Wilcox Email and Phone Number
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Now the Vice President of Marketing at Binalyze having previously been the VP of Marketing at Panaseer, leading global teams and overseeing all aspects of revenue marketing, product marketing and communications, with a previous track record of delivering c$40m in sales qualified pipeline, developing go to market strategy and investor relations including a recent series B+ fund raise. I have over 20 years of experience as VP/CMO/Director of Product Marketing roles transforming and growing B2B brands in complex and innovative sectors such as cyber, data analytics, AI, SaaS, engineering, automotive, and professional services. I am a Fellow, Chartered Marketer and Chair of the South East region of the Chartered Institute of Marketing (CIM) and a Board Director of the Chartered Institute of Information Security (CIISEC). I am passionate about developing and delivering strategic, data-driven, and ROI-focused marketing solutions that position technical products and solutions in competitive and evolving markets. I have a proven track record of developing go to market strategy and generating pipeline by creating and executing multi-channel integrated marketing campaigns, building strong brand, preparing companies for transformation, acquisition, investment, or IPO. I have also won multiple international awards for my product marketing, revenue marketing, PR and communications, and brand initiatives.• Transformational multi-channel award winning B2B VP/Chief Marketing Officer/Product Marketing in cyber, data analytics, AI, SaaS, engineering, automotive, physical security and screening, professional and managed services, property, consulting, cloud and defence industries with 20+ years’ experience• Strong on strategy, pipeline generation (c$40m), brand profile building, including experience preparing companies for transformation, acquisition, investment, Series B & C (including VC) or IPO with "hands on" business rejuvenation in UK and US.•Cyber Security Evangelist - Global PR and analyst (Gartner etc) spokesperson in cyber security and data analytics.• Global proposition development including developing go to market strategy, technical content writing, market analysis and solution positioning with deep market domain knowledge in technical products/engineering, cyber security, AI data, SaaS, professional and managed services.• Strategic leadership, decisive, data driven and ROI-focused. Creating teams, developing long term strategic, corporate, brand, digital, people and change initiatives, leading with influence at all levels.
Binalyze
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Vp Of MarketingBinalyze Jun 2024 - PresentTallinn, Estonia, EeBinalyze AIR is a next-gen automated investigation and response platform, blending forensic-level visibility with intelligent, efficiency-driving automation. It empowers incident response and SOC teams with rapid, accurate, and unified insights at unmatched speed and scale, delivering faster investigations, stronger security outcomes, and boosting cyber resilience. I am their VP of Marketing managing all aspects marketing including go to market strategy and investor relations.
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Board DirectorChartered Institute Of Information Security Jan 2021 - PresentGbUnder Royal Charter, shaping career structures, independent accreditation and policy for the profession. International, academic and cross-discipline policy development and advisory. As a board member I support them with marketing and communications. -
Chair - South East RegionCim | The Chartered Institute Of Marketing Mar 2021 - PresentMaidenhead, Berkshire, GbThe Chartered Institue of Marketing (CIM) strives for business leaders and opinion formers to recognise the positive contribution professional marketing can bring to their organisations, the economy and wider society. As Chair of the South East region for the CIM my role is to provide leadership within the community to support the implementation of the CIM strategy and vision; supporting members learning, development and future career aspirations. -
Vice President MarketingPanaseer Jan 2023 - May 2024Godalming, GbPromoted to VP of Marketing looking after a global team of 14 and all aspects of revenue marketing, product marketing and communications for Panaseer including go to market strategy and investor relations, including series B+ fund raise. Delivered qualified sales pipeline (c$40m) which exceeded targets set for 2023. -
Director Product MarketingPanaseer Sep 2021 - Jan 2023Godalming, GbPanaseer is an enterprise cybersecurity automation and data analytics company that helps organizations adopt proactive security posture management by ensuring security controls are fully deployed and working effectively – maximizing their security investments and resources through better prioritization. It gives CISOs a continuous measure of their security posture, enabling them to provide trusted updates to senior leaders, board members and regulators. I this role I developed go to market strategy and messaging leading the product marketing function including having Panaseer recognised by Gartner in a new category that we pioneered called "Continuous Controls Monitoring".
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Head Of MarketingMclaren Applied Mar 2020 - Sep 2021Woking, GbMcLaren Applied is the technology arm of McLaren Group harnessing technology, data analytics and human ingenuity developed for F1 and motorsport into other markets such as Automotive, Transport, AI and IoT delivering pioneering innovation and breakthroughs in performance. I was responsible for all aspects of the marketing strategy, product marketing and communications including the go to market strategy and communication campaign execution for McLaren Applied reporting directly into the CEO and the Executive team. Delivered investment story and communications strategy that resulted in investment for McLaren Applied by Greybull Capital. -
Director And Co-FounderWilbucks Ltd Dec 2019 - Mar 2020Worked on array of sales and marketing projects for various organisations in areas including cyber security, hospitality, education, luxury property and interior design services providing go to market strategy and ad hoc marketing support. -
Chief Marketing OfficerTectrade Feb 2018 - Dec 2019Raleigh, North Carolina, UsTectrade was a channel solutions company (now sold to CSI Group) that focuses on the protection, recovery and storage of data whether on-premise or in the cloud. I was the Chief Marketing Officer at Tectrade, delivering all aspects of marketing reporting directly to the CEO and forming part of the senior leadership team assisting with successful exit (sale) of the business to CSI Group. -
Marketing Director/CmoDigital Barriers Jul 2015 - Feb 2018Glasgow, Glasgow, GbDigital Barriers is a technology company started by the founders of Detica that provides visually intelligent solutions to the global surveillance and security markets. As the Marketing Director I delivered all aspects of marketing at the organisation reporting directly into the CEO. -
Global Head Of Product & Solutions Marketing - Cyber & IntelligenceBae Systems Applied Intelligence Jun 2010 - Jul 2015Guildford, Surrey, GbApplied Intelligence (formally Detica) part of BAE Systems is a cyber security, electronics and big data analytics consulting and solutions organization. I was responsible for directing the product and solutions marketing strategy and messaging for Applied Intelligence, part of BAE Systems, working across the business forming part of the senior leadership team and managing a large global team. I developed strategic product marketing plans, direction, execution and budget for the various business units across the full marketing mix; working in Telco, Financial Services and National Security and Defence sectors. -
Director, Cyber Professional Services & Solutions MarketingSiemens Enterprise Communications Oct 2007 - Jun 2010Munich, DeWorking in a global role, I was responsible for professional services and cyber security marketing (identity management, penetration testing, and data security) with a BTA target of 190m Euro and a predicted 10% year on year growth. My responsibility was to define the marketing strategy globally to support achieving this target. Prior to this I was also UK Head of Marketing for the cyber division from October 2004-October 2007. -
Head Of Marketing - Cyber Professional Services & Security SolutionsSiemens Enterprise Communications Aug 2004 - Sep 2009Munich, De
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Head Of MarketingInsight Consulting Aug 2000 - Oct 2004Insight Consulting was a management consultancy specialising in cyber security, risk management and business continuity consultancy. They were eventually acquired by Siemens and I moved there post-merger.
Marie Wilcox Skills
Marie Wilcox Education Details
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Cim | The Chartered Institute Of MarketingFcim) -
University Of West LondonBusiness & Marketing
Frequently Asked Questions about Marie Wilcox
What company does Marie Wilcox work for?
Marie Wilcox works for Binalyze
What is Marie Wilcox's role at the current company?
Marie Wilcox's current role is Strategic B2B CMO/VP Product Marketing | Cyber Security Evangelist | Revenue Generation | PR & Communications | Cyber Security, Complex tech, Analytics, AI & Engineering.
What is Marie Wilcox's email address?
Marie Wilcox's email address is ma****@****ade.com
What is Marie Wilcox's direct phone number?
Marie Wilcox's direct phone number is +4420355*****
What schools did Marie Wilcox attend?
Marie Wilcox attended Cim | The Chartered Institute Of Marketing, University Of West London.
What skills is Marie Wilcox known for?
Marie Wilcox has skills like Leadership, Product Marketing, Direct Marketing, Field Marketing, Analyst Relations, Consulting, Information Security, Strategic Partnerships, Web Marketing, Professional Services Industries, Content Management, Network And Information Security.
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