Now the Vice President of Marketing at Binalyze having previously been the VP of Marketing at Panaseer, leading global teams and overseeing all aspects of revenue marketing, product marketing and communications, with a previous track record of delivering c$40m in sales qualified pipeline, developing go to market strategy and investor relations including a recent series B+ fund raise. I have over 20 years of experience as VP/CMO/Director of Product Marketing roles transforming and growing B2B brands in complex and innovative sectors such as cyber, data analytics, AI, SaaS, engineering, automotive, and professional services. I am a Fellow, Chartered Marketer and Chair of the South East region of the Chartered Institute of Marketing (CIM) and a Board Director of the Chartered Institute of Information Security (CIISEC). I am passionate about developing and delivering strategic, data-driven, and ROI-focused marketing solutions that position technical products and solutions in competitive and evolving markets. I have a proven track record of developing go to market strategy and generating pipeline by creating and executing multi-channel integrated marketing campaigns, building strong brand, preparing companies for transformation, acquisition, investment, or IPO. I have also won multiple international awards for my product marketing, revenue marketing, PR and communications, and brand initiatives.• Transformational multi-channel award winning B2B VP/Chief Marketing Officer/Product Marketing in cyber, data analytics, AI, SaaS, engineering, automotive, physical security and screening, professional and managed services, property, consulting, cloud and defence industries with 20+ years’ experience• Strong on strategy, pipeline generation (c$40m), brand profile building, including experience preparing companies for transformation, acquisition, investment, Series B & C (including VC) or IPO with "hands on" business rejuvenation in UK and US.•Cyber Security Evangelist - Global PR and analyst (Gartner etc) spokesperson in cyber security and data analytics.• Global proposition development including developing go to market strategy, technical content writing, market analysis and solution positioning with deep market domain knowledge in technical products/engineering, cyber security, AI data, SaaS, professional and managed services.• Strategic leadership, decisive, data driven and ROI-focused. Creating teams, developing long term strategic, corporate, brand, digital, people and change initiatives, leading with influence at all levels.
Listed skills include Leadership, Product Marketing, Direct Marketing, Field Marketing, and 46 others.