Hershey Cause Communications is a Los Angeles-based communications and marketing firm dedicated to building brands and campaigns that have a positive social impact. The agency connects philanthropy, business, government and non-profits to work collaboratively for the greater good, and the nonprofit arm provides communication tools, training and capacity-building to over 20,000 nonprofit organizations in 26 countries. As General Manager and an agency principal, I led communication and marketing… Show more Hershey Cause Communications is a Los Angeles-based communications and marketing firm dedicated to building brands and campaigns that have a positive social impact. The agency connects philanthropy, business, government and non-profits to work collaboratively for the greater good, and the nonprofit arm provides communication tools, training and capacity-building to over 20,000 nonprofit organizations in 26 countries. As General Manager and an agency principal, I led communication and marketing strategy, business development and company management. Show less

Communication executive for Bank of America's banking centers and consumer contact centers, providing strategic advice to senior executive clients leading through unprecedented industry crises and organizational transformation. Built and managed the first blog at the company – an internal blog for the bank’s 75,000 banking center and contact center associates – called “one of the most significant innovations in associate engagement in the company’s history” by the consumer bank CEO. Produce… Show more Communication executive for Bank of America's banking centers and consumer contact centers, providing strategic advice to senior executive clients leading through unprecedented industry crises and organizational transformation. Built and managed the first blog at the company – an internal blog for the bank’s 75,000 banking center and contact center associates – called “one of the most significant innovations in associate engagement in the company’s history” by the consumer bank CEO. Produce internal broadcasts, videos, executive messages and external public relations strategies. Led an enterprise team to evolve corporate social responsibility strategy and increase local community engagement of consumer associates. Show less

Directed marketing and media relations for Southern California's largest business advocacy organization. Developed communication strategy, press conferences and key messages for policy advocacy efforts in L.A., Sacramento, and Capitol Hill, producing special events and press conferences with Congressmembers and governors. Led the Chamber's rebranding efforts; rebuilt and tripled web site traffic; doubled media coverage of the organization; introduced a new revenue-generating weekly online… Show more Directed marketing and media relations for Southern California's largest business advocacy organization. Developed communication strategy, press conferences and key messages for policy advocacy efforts in L.A., Sacramento, and Capitol Hill, producing special events and press conferences with Congressmembers and governors. Led the Chamber's rebranding efforts; rebuilt and tripled web site traffic; doubled media coverage of the organization; introduced a new revenue-generating weekly online newsletter; redesigned print quarterly newsletter. Print and online publications received first place honors from both the western U.S. and national chamber of commerce associations. Show less

Developed communication strategy, community outreach campaigns and produced events for new citywide education programs. Produced the first award-winning Cash For College Project, expanding access to financial aid to hundreds of thousands of L.A. students and is now a statewide program in its tenth year. Implemented first year of award-winning L.A. Workforce Literacy Project, the creation of a breakthrough countywide collaboration to increase adult literacy and vocational training. Developed and… Show more Developed communication strategy, community outreach campaigns and produced events for new citywide education programs. Produced the first award-winning Cash For College Project, expanding access to financial aid to hundreds of thousands of L.A. students and is now a statewide program in its tenth year. Implemented first year of award-winning L.A. Workforce Literacy Project, the creation of a breakthrough countywide collaboration to increase adult literacy and vocational training. Developed and executed outreach strategies, award-winning web sites, marketing materials, and press events for both projects. Show less

Created and managed retail and public relations business for emerging lifestyle trends, advising fashion accessory, beauty and home decor brands on media and brand strategies. Generated media acclaim as a fashion and cultural trend source, with coverage including Time, The New York Times, The Wall Street Journal, US Weekly, InStyle, Lucky, Elle, and Women’s Wear Daily. Developed online retail site, including brand development, site design and development, art direction, copywriting, and… Show more Created and managed retail and public relations business for emerging lifestyle trends, advising fashion accessory, beauty and home decor brands on media and brand strategies. Generated media acclaim as a fashion and cultural trend source, with coverage including Time, The New York Times, The Wall Street Journal, US Weekly, InStyle, Lucky, Elle, and Women’s Wear Daily. Developed online retail site, including brand development, site design and development, art direction, copywriting, and marketing strategies. Show less

Edited online calendar and email newsletter for Southern California technology, entertainment and business community in strategic partnership with the Los Angeles Times. Calendar was a weekly feature in the LA Times business section and had 4,000 subscribers.

Developed and implemented online and print communication strategies, using technology to solve problems in new ways. Key clients: * Cellular One: maintained online sites and site strategy for all Cellular One properties in Northeast U.S.; * National Audubon Society: Developed online strategy & web site for National Audubon Society’s five-year National Wildlife Refuge Campaign; * Georgetown University: Produced first "New Student Guide" for Georgetown University, combining over 20… Show more Developed and implemented online and print communication strategies, using technology to solve problems in new ways. Key clients: * Cellular One: maintained online sites and site strategy for all Cellular One properties in Northeast U.S.; * National Audubon Society: Developed online strategy & web site for National Audubon Society’s five-year National Wildlife Refuge Campaign; * Georgetown University: Produced first "New Student Guide" for Georgetown University, combining over 20 mailings into one product. * The George Washington University: Created and produced GWIRED, the first student web portal for George Washington University, including the first online admissions application for prospective undergraduates. Produced live webcast of 1996 Inaugural Ball. Show less