Leading organizational initiatives across our digital footprint, including audience-segmented websites, social media channels, and campaign outreach. Coordinating brand evolution with internal and external stakeholders and overseeing brand standards and guidelines.

Consultant, contractor, freelance strategist and a hands-on Jane of all trades for clients in the digital marketing, content and brand space.Sample clients: Sun Life Financial, Liberty Mutual Insurance, Driftpoint Solar, RISE Integrated Mental Health Counseling, YaKNOW Apparel

Seasoned contractor on a variety of UX projects, including: - manage all client, vendor and freelance relationships while coordinating scope- user testing + research on personas, customer flows, and taxonomy- content creation + implementation. copywriting and SEOSample clients: Wounded Warrior Project, CVS Health, Harvard Publishing, Babson College, Bryant University, J.Jill, Maxwell Health, Cetera Financial

Worked closely with internal creative team on assets including: - digital banner ads- website and blog copy- metadata, keywords, and SEO integrations

Immersed in all aspects of the creative marketing process, including print & digital production, traffic of internal and external resources, and digital marketing implementation. Comfortable planning in both Agile and Waterfall methodologies. ​- manage freelance pool of creative talent (20+ people) to determine appropriate assignments & workflow- drive over 2,000 active projects annually - from singular print work and emails to national ad campaigns- determine and safeguard brand guidelines, traffic schedules, production budgets and workflow for all assets- integrate effective digital marketing strategy into behavioral and drip email campaigns and web assets in coordination with program managers and customer experience team- coordinate department-wide technological and creative integration of new project processes, including WorkFront software, prioritization rubrics, and Agile design sprints

Consulted with founder to help coordinate projects, including: - oversee brand standards and establish brand identity and guidelines- create and integrate content for client websites- manage external vendors and accounts

Focused on targeted travel & tourism campaigns that generated growth by audience segment. Served as a liaison between valued stakeholders and internal team producers, while specializing in the production life cycle, project management and targeted, email marketing promotions. Advocated for operational efficiency.- drove project teams on cross-channel campaigns to achieve yearly $73.1M sales goals- evaluated design comps, photography, and copy to ensure 100% accuracy and adherence to brand guidelines - managed team of account managers to properly coach, train, and oversee work and project accountability

Cultivated brand identity and online presence including logo, tagline, and editorial campaign across various social media platforms to enhance awareness for Boston Public SchoolsAligned with the Academic Superintendent and Mayor’s Education Advisor to deliver timely communication via press releases, presentations, and print to widely convey key initiativesCollaborated with academic offices to effectively distribute information with stakeholders including teachers, school leaders, parents and community members Successfully completed Project Management training course

Oversee all daily operations for a multi-million dollar retail company with multiple brick and mortar locations and an e-commerce business including staff hiring and reviews, scheduling, payroll, visual merchandising and buying. Establish strategic alliances with vendors to enhance brand awareness and foster future growthDesign promotional products (i.e. fliers, e-blasts, postcards and catalogues) and create branded content on popular social media channels: Twitter, Facebook, Wordpress, and Constant Contact. Strategically plan and successfully execute events that have generated 20% increase in sales from previous year

Managed team of writers, photographers, and production staff to meet budget and time restrictions Mediated between administration and course peers to communicate and resolve issues for both partiesAuthored Master’s Dissertation: The Integration of Custom Publishing into Digital Marketing Campaigns to Elicit Brand Loyalty

contributed articles/blogs to: Mouth London magazine, Guilty Pleasure magazine, Hollaback Health blog, Expat Arrivals blogcontributed editorial work to: MSc students, Trinity College, Guilty Pleasure magazine

Taught 11th Grade English Language and Composition, 12th 9th Grade Writer's Workshop and served in an advisory role. Certified in English in Massachusetts. Managed MCAS Bootcamp. Supervised department meetings and developed curriucula, syllabi and performance tasks

Taught 11th Grade Summer Recovery English Literature. In addition to developing curriculum and assessing student work, I was responsible for mentoring three Harvard Graduate Student interns placed in my classroom. Provided continuous feedback, assessment, and consultations.

Taught 7th and 8th grade Reading and English Composition. Served as advisory board member on the Instructional Leadership Team. Awarded the Boston Leadership Grant used to fund an after-school homework program. Organized MCAS prep for English Department.