As Scientific American’s Marketing Manager, I plan, oversee, develop, launch and analyze annual, quarterly and monthly campaigns across all channels, working closely with the magazine’s Managing Editor, Engagement Editor, Art Director and Product Managers to ensure that everything from digital on- and off-site ads, print ads, insert cards, social posts and emails are on brand, content-based and effective.• Develops and monitors campaign reporting across all channels with Digital Analyst utilizing Google Analytics • Strategizes and manages campaign execution including writing copy, collaborating with the Art Director on creative development, A/B testing, Google Ads and social media• Leads team meetings on campaign brainstorming and post-campaign analysis and findings• Advises Email Marketing Manager in creation, execution, deliverability and reporting of campaign-based and automated email marketing programs• Builds bridges across all Springer Nature properties and teams for cross-branding opportunities• Develops assets and collateral for editorial events such as Science Meets Congress, Foreign Affairs joint events, and SciVizNYC with Mount Sinai• Works with Engagement Editor on internal and external partnerships, planning and attending events to grow audience and build brand awareness such as the Nature Jobs Career Expo and Atlas Obscura x Scientific American’s Watery Worlds Stargazing Event• Promotes lead generation strategies in compliance with GDPR guidelines• Expands environmental and sustainable initiatives in partnership with the Arbor Day Foundation

During my year as Scientific American’s Digital Marketing Manager, I worked with the Director of Product Marketing to develop, oversee and execute the overall digital marketing strategy in collaboration with the NRG B2C team.• Managed digital campaign execution including writing copy, overseeing creative development, A/B testing, creating tracking links, promotion code management and coordinating ad delivery• Developed product merchandising strategy for on-site product promotions• Worked with Email Marketing manager to execute campaigns• Worked with Engagement Editor to develop social media strategies around lead generation, ad targeting, creative development, copy, budget and campaign duration• Developed and executed strategy and copy for Scientific American’s partnership with the Alan Alda Center for Communicating Science and the Kavli Foundation’s Science Blogging Course

As an Assistant Marketing Manager, I supported the Senior Marketing Manager of Acquisition in growing Scientific American content sales.• Focused on the ongoing development of ecommerce • Assisted in planning and execution of promotional calendar based on seasonality, the news cycle or other science-related events• Executed direct mail, insert card and gift campaigns• Created a master categorized list of all covers from 1845 to present

In this role, I supported the Institutional Sales team’s renewal and sales cycle with promotional campaigns and librarian outreach. • Managed the librarian database by running targeted opt-in campaigns• Served as the SalesForce liaison for sales reps • Collaborated with internal departments to ensure alignment of customer messaging• Managed and provided localized bespoke sales support requests for US, Canada, EMEA and Latin America • Represented Springer Nature at major library conferences• Engaged with the library community on social media in order to promote usage and Springer Nature resources

• Created and implemented cross-divisional campaigns for online platforms, new and forthcoming print reference books, journals and backlist • Worked with freelance designers to generate marketing collateral such as flyers, bookmarks, brochures, banner ads, print ads and fabric banners• Planned, designed and represented Cambridge University Press at key library conferences and trade shows• Planned all aspects of special events at major conferences such as receptions, cocktail hours, lunch and learns, and in-booth events• Worked with key media outlets such to promote forthcoming titles• Created, designed and executed weekly email marketing campaigns • Liaised counterparts to create cohesive marketing plans• Worked with interpreters on marketing pieces for Latin America• Represented the global library marketing team on internal restructuring procedures• Aligned marketing efforts with the Sales Team’s goals• Wrote innovative blog posts integrating key publicity titles with current events

• Planned and implemented marketing materials for print and online campaigns• Built and managed in-house library contact lists• Corresponded phone on print and online products

• Generated over 1,000 leads for potential sales• Copyedited marketing materials for Marketing Associate• Wrote blogs detailing an intern’s summer experiences and projects

• Managed and trained sales associates in store procedures• Ensured that daily transactions equaled total sales by collecting, counting and depositing money• Provided customer service by answering retail questions, fielding complaints and approving returns