Head Of Communications
Geneva Area, Switzerland
Head of communications for the international network of Credit Agricole Group's wealth management activities, I developed a strategy for client-focused, institutional and internal communications in Switzerland (Geneva, Zurich, Basel, Lugano), the Middle East (UAE, Lebanon) and Asia (Hong Kong and Singapore). Each regional approach included a coherent mix of the following activities: branding, content management and key messaging, media relations, digital communication, events and… Show more Head of communications for the international network of Credit Agricole Group's wealth management activities, I developed a strategy for client-focused, institutional and internal communications in Switzerland (Geneva, Zurich, Basel, Lugano), the Middle East (UAE, Lebanon) and Asia (Hong Kong and Singapore). Each regional approach included a coherent mix of the following activities: branding, content management and key messaging, media relations, digital communication, events and sponsoring, off and online advertising campaigns, and marketing documents.On top of my responsibilities for all communications' actions of the bank, I worked on the philanthropic offer of the bank and launched the corporate philanthropic foundation to select and support NGOs and initiatives around the globe working on biodiversity and forests. A Member of the Foundation Board, I was also responsible of the foundation's operations, managing a group of about 10 internal volunteers in charge of the calls, selection and follow-up with beneficiaries. Show less