Principal
Current• Direct brand management, PR, media relations, social media, advertising, product launches and sales collateral for clients. • Developed comprehensive marketing strategy to support the introduction of Italian leather goods company, TOD’S, in the Dallas Fort Worth market. • Formulated and implemented national media outreach strategy to publicize new book offerings for six authors. Coverage included The Wall Street Journal, USA Today and The Dallas Morning News.• Orchestrated rebranding of all event planning, sales and support collateral and marketing for NOKIA, Inc trade show division. • Introduced and branded a high-end senior living facility to the Dallas Fort Worth area and the local healthcare industry. • Created strategic partnership between a moderately priced home accessories company and Dallas specialty retail store generating $30,000 in sales in three days.