Dynamic hands-on professional with a record of success in marketing communications, strategic planning and event production at local, regional and national levels. Creative problem solver with the ability to drive revenue growth, manage PR outreach campaigns and consistently improve business development. Results Oriented: Formulated the marketing plan for a nationally recognized home senior living business to introduce the new facility to Dallas and attract residents.Marketing Innovator: Capitalized on market trends and assumed bottom-line responsibility for a fine linen retailer in Dallas increasing sales more than 47.4 in the 4th quarter of 2013 and 46% for the year while exponentially increasing the number of brand impressions. Image and Reputation Manager: Created and launched the Neiman Marcus Literacy Program, a comprehensive PR strategy that integrated corporate philanthropy, employee volunteerism, cause-related marketing and third-party constituency relations. Team Builder: Developed a seasonal “Playbook” ─ a standard template for all in-store events ─ that was implemented in all 35 Neiman Marcus stores nationally. This innovation resulted in heightened levels of team interaction and planning within each store, which in turn, increased event sales and store profits.
Listed skills include Public Relations, Event Management, Social Media Marketing, Marketing, and 26 others.