At Octaza Marketing, we transform marketing and sales by placing authenticity, empathy, and social responsibility at the core of professional interactions.We offer training in sales and business development, including:Selling with Impact: From Transaction to RelationshipIntegrate value creation into every step of the sales process.The Revealing Power of Persona Archetypes in MarketingRefine your marketing strategy by uncovering the deep motivations of your target… Show more At Octaza Marketing, we transform marketing and sales by placing authenticity, empathy, and social responsibility at the core of professional interactions.We offer training in sales and business development, including:Selling with Impact: From Transaction to RelationshipIntegrate value creation into every step of the sales process.The Revealing Power of Persona Archetypes in MarketingRefine your marketing strategy by uncovering the deep motivations of your target audience.Marketing Trends: Opportunities and New DirectionsSeize new opportunities by considering the latest consumer trends.Social Marketing: Inspire with a High-Impact MissionAvoid "social-washing" by integrating your identity into your marketing strategies with social value arguments.Mindset: The Key to Business PerformanceTransform negative perceptions and enhance sales performance through a positive mindset.Retail Customer Service: Make Your Customer Experience Stand OutImmersive training to improve customer service using a mystery shopper visit to inspire relevant strategies.“Pitch Perfect”: Elevate Your Presentations to Opportunity!Maximize the impact of your presentations with our training in presentation skills to ensure your brilliant ideas are recognized.Internal Communications: Choosing the Right Channel and Optimizing CollaborationDevelop effective strategies to optimize communication and foster positive interactions both internally and externally.As a speaker and trainer, I am committed to guiding you towards success with an ethical, intelligent, and rigorous approach. Show less

Teaching with passion and dedication, I am honored to have received the Excellence in Pedagogy Award in 2022. My commitment is reflected in the courses I teach at HEC Montréal, including:MARK 30100 - Introduction au marketing (programme du certificat)MARK 10100A - Marketing Introduction (Anglais)MARK 10100 - Introduction au marketingINDV 25007 - Cours-projet : relève marketingMARK 20101 - Développement d'AffairesI am proud to announce that my Relève Marketing… Show more Teaching with passion and dedication, I am honored to have received the Excellence in Pedagogy Award in 2022. My commitment is reflected in the courses I teach at HEC Montréal, including:MARK 30100 - Introduction au marketing (programme du certificat)MARK 10100A - Marketing Introduction (Anglais)MARK 10100 - Introduction au marketingINDV 25007 - Cours-projet : relève marketingMARK 20101 - Développement d'AffairesI am proud to announce that my Relève Marketing team has achieved first place twice, in 2021 and 2022. This accomplishment demonstrates our commitment to excellence and innovation in the field of marketing.My extensive experience in training and development, along with my expertise in presentation techniques, enables me to teach with an engaging pedagogical approach. My expertise also extends to marketing strategy, business development, and customer experience.I am passionate about public speaking and strive to create an inclusive learning environment where each student can thrive. My goal is to prepare the next generation of marketing professionals to excel in a constantly evolving world.Feel free to contact me to discuss my courses, teaching skills, or any other topics related to marketing and pedagogy. Show less

As a lecturer at JMSB, Concordia University, I have the privilege of guiding students in the fields of business communications and e-marketing. My commitment to their success is reflected in my teaching approach and the positive feedback from student evaluations.The courses I teach include:COMM 205 - Business CommunicationsMARK 452 - E-MarketingStudent evaluations serve as a testament to my dedication to their learning and development. I am passionate about creating an… Show more As a lecturer at JMSB, Concordia University, I have the privilege of guiding students in the fields of business communications and e-marketing. My commitment to their success is reflected in my teaching approach and the positive feedback from student evaluations.The courses I teach include:COMM 205 - Business CommunicationsMARK 452 - E-MarketingStudent evaluations serve as a testament to my dedication to their learning and development. I am passionate about creating an engaging learning environment where students can thrive and apply their knowledge to real-world scenarios.My goal is to prepare the next generation of business professionals with the skills and insights they need to excel in the dynamic and ever-evolving world of business communications and e-marketing.Feel free to contact me to discuss my courses, teaching philosophy, or any topics related to business communications and e-marketing. Show less

In 2023, I had the privilege of being nominated by students at McGill University for the Ethics, Diversity, and Inclusion, Excellence in Teaching Award. Although I did not win the award, it was an honor to have this aspect acknowledged by my students.My role as a lecturer at McGill University allows me to share my passion for teaching and learning. The courses I teach at McGill cater to various programs, reflecting my commitment to academic excellence and student growth:MGCR 352… Show more In 2023, I had the privilege of being nominated by students at McGill University for the Ethics, Diversity, and Inclusion, Excellence in Teaching Award. Although I did not win the award, it was an honor to have this aspect acknowledged by my students.My role as a lecturer at McGill University allows me to share my passion for teaching and learning. The courses I teach at McGill cater to various programs, reflecting my commitment to academic excellence and student growth:MGCR 352 Principles of Marketing (B.Com.)RETL 611 360-Degree Customer Insights (Master's in Management of Retail)MARK 657 Customer Insights (Course Development, MBA)My goal is to create an inclusive learning environment where every student can thrive, explore new ideas, and develop essential skills. I encourage critical thinking, creativity, and a deep understanding of the subjects I teach.I am passionate about the role of ethics, diversity, and inclusion in education, and I strive to integrate these values into my teaching philosophy. Please feel free to contact me to discuss my courses, teaching philosophy, or any topics related to ethics, diversity, and inclusion in education. Show less

Customized Consultation and Training for High-Performing, Authentic Sales TeamsAs an expert in consulting and training, I collaborated with JPL Communications to provide tailored solutions to help sales teams build their winning formula while maintaining an authentic approach. Our partnership was built on core values, including transparency, integrity, passion, respect, self-improvement, and discretion.Discover how our expertise contributed to strengthening sales teams'… Show more Customized Consultation and Training for High-Performing, Authentic Sales TeamsAs an expert in consulting and training, I collaborated with JPL Communications to provide tailored solutions to help sales teams build their winning formula while maintaining an authentic approach. Our partnership was built on core values, including transparency, integrity, passion, respect, self-improvement, and discretion.Discover how our expertise contributed to strengthening sales teams' performance and maximizing results. To learn more... Show less

As a Marketing Advisor in Commercial Insurance at Intact Assurance, I played a pivotal role in various initiatives, contributing to the company's growth and innovation. My responsibilities included:Establishing and coordinating a contest for commercial insurance brokers, involving the creation of video clips for training purposes.Coordinating the redesign of commercial insurance transfer documents, involving collaboration with multiple departments.Organizing focus groups to… Show more As a Marketing Advisor in Commercial Insurance at Intact Assurance, I played a pivotal role in various initiatives, contributing to the company's growth and innovation. My responsibilities included:Establishing and coordinating a contest for commercial insurance brokers, involving the creation of video clips for training purposes.Coordinating the redesign of commercial insurance transfer documents, involving collaboration with multiple departments.Organizing focus groups to identify key elements during the launch of new products, among other tasks.My key skills in this role included business development, presentation techniques, marketing strategy, and enhancing the customer experience. Show less

As an Account Director in business development, I led the growth, profitability, and relationships for a territory consisting of approximately 70 brokers. My role involved implementing new approaches to effective management while ensuring the continuous growth of the brokers. My responsibilities included:Developing growth and profitability strategies for the territory.Managing close relationships with brokers, partners, and stakeholders.Creating new management and tracking… Show more As an Account Director in business development, I led the growth, profitability, and relationships for a territory consisting of approximately 70 brokers. My role involved implementing new approaches to effective management while ensuring the continuous growth of the brokers. My responsibilities included:Developing growth and profitability strategies for the territory.Managing close relationships with brokers, partners, and stakeholders.Creating new management and tracking methods to enhance operational efficiency.Training and developing brokers to strengthen their skills and optimize the customer experience.My key skills in this role encompassed training and development, business development, presentation techniques, as well as improving the customer experience. Show less

As a Project Manager at L'Oréal, specifically within the Redken team, I assumed responsibility for managing and administrating various exciting projects over a period of 1 year and 2 months. My responsibilities included:Managing the Loyalty Club and enhancing the presence on social media, including participation in the World Master Card Fashion Week in Toronto.Increasing the Facebook fan base from 5,000 to 23,000 in just 6 months.Designing magazine advertisements and managing… Show more As a Project Manager at L'Oréal, specifically within the Redken team, I assumed responsibility for managing and administrating various exciting projects over a period of 1 year and 2 months. My responsibilities included:Managing the Loyalty Club and enhancing the presence on social media, including participation in the World Master Card Fashion Week in Toronto.Increasing the Facebook fan base from 5,000 to 23,000 in just 6 months.Designing magazine advertisements and managing the redken.ca website.Creating monthly sales tools such as sales sheets and electronic newsletters.My key skills in this role encompassed business development, presentation techniques, marketing strategy, and improving the customer experience. Show less

As a Teaching Assistant at HEC Montreal, I actively participated in constructing questions and grading exams for B.A.A. students. Additionally, I presented the Survey Monkey software, provided assistance to students in creating marketing plans, and held office hours to address student inquiries. This experience enhanced my skills in training and development, as well as in marketing strategy.

As the Salon Académie Coordinator, I played a vital role in the development of this department, thanks to my progression as the Director of the Apprenticeship Department of the hair salon. My mandate lasted 1 year and 11 months, during which I achieved the following:Increased the student body from 7 to 25 students in just 16 months.Raised the Salon Académie's traffic.Managed and developed a sponsorship portfolio.Delivered marketing and business vision courses to academy… Show more As the Salon Académie Coordinator, I played a vital role in the development of this department, thanks to my progression as the Director of the Apprenticeship Department of the hair salon. My mandate lasted 1 year and 11 months, during which I achieved the following:Increased the student body from 7 to 25 students in just 16 months.Raised the Salon Académie's traffic.Managed and developed a sponsorship portfolio.Delivered marketing and business vision courses to academy students.Collaborated and followed up with Aveda academies located outside Quebec to make significant decisions.My key skills in this role included training and development, business development, presentation techniques, marketing strategy, and enhancing the customer experience. Show less

As the Assistant Department Manager at the hair salon, I was responsible for recruiting and managing personnel. This experience marked my first exposure to the concept of the customer journey, referred to as "points of difference" here, where we could evaluate our performance in customer experience at every interaction with the client.

Réalise une analyse de marché pour un nouveau produit qui a été lancé en été 2009 qui est ensuite présenté à la direction. Réalise plusieurs analyses de la concurrence pour toute la gamme de produits d’assurances de dommage AXA.