Marie-Ève Labelle Email & Phone Number

Montréal, Québec, Canada

Montreal, Quebec, Canada

• Plan, create and socialize marketing campaigns including a mass market offers, and monitor results to achieve goals.
• Work closely with the marcom team and the advertising agency to create digital ads.
• Update and optimize website content.
• Plan monthly emails and MMS sent to the customer base for cross-selling purposes.
• Monitor competitor’s activities.

Montréal, Québec, Canada

• Writes and disseminates communications on various Municipality platforms.
• Produces visual materials (posters, Facebook publications, documents, etc.).
• Create annual calendar of activities. Plans, organizes and coordinates activities and events.
• Develops and monitors the budget of the Communications and Recreation Department.

• Managed Formation Langevin and CFSQ websites.
• Maintained social networks (Facebook, Instagram).
• Designed advertising strategies and used Google Adwords, Facebook Ads and Mailchimp.
• Created visuals and informative documents.

Jasper, Alberta, Canada

• Coordinated and supported sales activities; taking inquiries, generating proposals and contracts, blocking spaces, processed returns of contracts.
• Liaised with clients in the absence of sales manager.
• Participated in site inspections.
• Shared information of Fairmont’s products in the Rockies (Jasper Park Lodge, Banff Springs, Chateau Lake Louise, Chateau Whistler products).

• Ensured smooth and efficient functioning of the Banquet Department. Managed about forty colleagues.
• Processed the bills and ensured accurate financial reporting.
• Worked closely with clients, Conference Services and Catering Department to ensure events were executed successfully.

Jasper, Alberta, Canada

• English immersion. Delivered a service beyond customers’ expectations. Colleague of the year 2017.

• Employment related to my supervised project for my Master of Science degree. Grade received: A
• Review of the literature on brand rejuvenation, brand strategies and marketing plans.
• Analyzed the local, provincial and national golf market (collection of primary and secondary data).
• Wrote up a marketing plan including a three-year action plan to rebrand the Club de Golf Valleyfield and attract new golfers.

• Created promotional tools.
• Managed Bourse du carbone Scol’ERE and Forêt d’Arden websites.
• Maintained social networks (Facebook, Twitter).
• Developed a visibility plan for the years 2014-2015 to promote the cooperative and its partners.
• Organized a press conference - review of activities 2012-2014.

Maîtrise Ès Sciences En Gestion (M. Sc.), Marketing

Activities and Societies: Chef d'équipe et consultante au Club de Consultation en Management (automne 2015). Acquisition des compétences.

Baccalauréat, Communication Publique, Profil Publicité

Activities and Societies: Conceptrice-rédactrice à Préambule communication (2012-2014), Membre du Cercle Kappa (2011-2013) Compétences.

Technique Administrative, Gestion De Commerces

Activities and Societies: Bourse implication politique (2011), Concours de planification marketing au Collège Dawson - 1ere place (2011).