Marie-Ève Laniel Email & Phone Number

Kitchener, Ontario, Canada

Cambridge, Ontario

Canada

•Collect and ensure completeness and accuracy of information related to contractual transactions in accordance with Company policy. •Managing contracts, including customer and partner agreements.•Preparation and auditing of pricing template to ensure margin targets are met.•Resolving any contract interpretation issues arising or invoice related queries from existing contracts and execution of contractual adjustments in a timely manner.•Preparing contract amendments, renewals, sales reporting and additional orders for customers.•Collaborating with internal departments in connection with customer and partner contract matters.•Entering customer and contract data into centralized database and billing system.•Reviewing completed contracts and validation of documents/contracts to ensure that all parties involved in the agreement accept the terms presented in the document/contract.

Canada

Project/Marketing Coordinator•Developed and launched the new Canadian professional portal Web site, achieving an increase of 350% in the number of user registrations.•Managed and improved Eyecare Professionals Locator website and rewards program, leading to increased website visits of 60% and 78% respectively.•Implemented and managed a Shared Services data entry team; prepared detailed task, procedures, instructions and oversaw agents’ work. •Coordinated the Canadian inside sales program; trained three inside sales agents in French and English and assisted when inquiries were escalated.•Implemented and managed different sales and marketing initiatives including promotions, mystery caller, shopper programs and the design and development of over 15 point-of-sale pieces.•Managed the Canadian fulfillment center, managed the inventory, and implemented an ordering system link to the company database and a picture tool.•Developed strategies to reach goals with current tools available. Coordinated a mobile and tablet project to allow the sales team to be pro-active and efficient while providing data to the company. •Managed the Canadian office which included sending mail, receiving couriers, filing contracts, processing invoices, managing office inventory, producing business cards and greeting visitors.

Canada

Database Analyst•Introduced Microsoft Dynamics CRM to Canadian sales and marketing team. Initiated and maintained Canadian database of over 6,000 accounts.•Trained the Canadian inside and outside sales and marketing teams; remotely, in group trainings or on a one-on-one bases on the effective use of CRM and assisted through database changes and upgrades (Saleslogix to CRM 4.0 to CRM 2011).•Created, customized reports; collected, analyzed and reported required data in a timely manner. •Identified business needs and adapted the database to improve sales measurement in those areas.•Streamlined the unique identifier numeric account system as well as rewards points system into the existing database to better centralized and managed e-store program. •Coordinated the implementation of CoreMotives a marketing automation solution operating within Microsoft Dynamics CRM allowing to create e-blast, online forms including RSVP event forms. Average open rate of 41% and click through rate of 36%.•Developed a point-of-sales material ordering system for the company database to successfully measure ROI of point-of-sales material to Eye Care professionals.•Created tools within the company database that improved the inside sales program by ensuring agents reached viable and engaged customers and effectively managed customer relationships. •Analyzed re-occurring problems and assisted in implementing corrective actions. •Presented and represented the company at Canadian and North American trade and consumers’ tradeshows.

Guelph