Marie-Eve Robert

Marie-Eve Robert Email and Phone Number

Vice-Présidente Marketing and RSE | Vice President Marketing and CSR @ Bel
Montreal, QC, CA
Marie-Eve Robert's Location
Montreal, Quebec, Canada, Canada
Marie-Eve Robert's Contact Details

Marie-Eve Robert personal email

About Marie-Eve Robert

Fully bilingual with a bachelor’s degree in Marketing and 22 years of experience in the Canadian consumer goods industry, the last 10 of which have also provided me with a global vision. I am quick-witted and very creative with an innate sense of leadership and excellent organizational skills. Flexible, I adapt easily to change, am accurate and well organized, and excel at managing important tasks and finding creative, long-lasting solutions to problems. Passionate, dedicated and a go-getter, I always make every effort to reach or surpass my goals.With my extensive client-side experience working for major corporations, my year as an account manager in a multinational advertising agency and, most recently, my two years as a freelance marketing consultant, I consider my background varied and complete. My creativity and analytical abilities have continuously served to build my track record of achieving positive and measurable results. I have approached each challenge with a high degree of diplomacy, leadership, strong customer focus and cross-functional teamwork. I excel in brand building, product development, national brand launches and team management. I also possess solid experience in advertising, communication strategy, media placement and digital brand strategy (social media and influencers).Specialties: Team leadership and management, National marketing strategist, brand development, advertising strategies, product launches, trade marketing, retail and on premise promotions, event and sponsorship planning and management as well as digital, social media & influencers campaign strategies and more.

Marie-Eve Robert's Current Company Details
Bel

Bel

View
Vice-Présidente Marketing and RSE | Vice President Marketing and CSR
Montreal, QC, CA
Website:
bel-group.com
Employees:
7326
Marie-Eve Robert Work Experience Details
  • Bel
    Vice-Présidente Marketing And Rse | Vice President Marketing And Csr
    Bel
    Montreal, Qc, Ca
  • Gen V
    Board Member / Administratrice
    Gen V Feb 2024 - Present
    Ste-Clotilde, Quebec, Ca
    Board of Directors / Conseil D’administration Gen V
  • Bel
    Vice-Présidente Marketing & Rse | Vice President Marketing & Csr
    Bel Sep 2023 - Present
    Suresnes, Île-De-France, Fr
  • Bel
    Vice President Marketing
    Bel Mar 2020 - Feb 2024
    Suresnes, Île-De-France, Fr
  • Bel
    Marketing Director
    Bel Jul 2018 - Mar 2020
    Suresnes, Île-De-France, Fr
  • Bel
    Brand Marketing Director - Boursin & The Laughing Cow
    Bel Nov 2016 - Jul 2018
    Suresnes, Île-De-France, Fr
  • Bel
    Senior Brand Manager - Boursin Cheese Brand
    Bel May 2013 - Nov 2016
    Suresnes, Île-De-France, Fr
    − Report to VP, Commercial and Marketing, of the Bel Group Canadian subsidiary.− Responsible for Boursin’s brand strategy and management for Canada (Cheese and Cuisine lines) as well as contributing to the brand’s international growth (meetings in Paris three times a year).− Winner of "High-Performing Team" award at Bel Group America for exceeding growth expectations of the Boursin brand.− Canadian representative at the International Committee of Innovations (IDARE) for Bel core brands.− In charge of requests for proposals, contract negotiations and business monitoring with our partner agencies.− Project lead for two locally produced TV copy projects (2014, 2016).− Launch of two new flavours (research and development for cheese line extension).
  • Mero Marketing & Events
    Freelancer And Consultant
    Mero Marketing & Events Jun 2012 - Jun 2014
    Clients in package good industry: beer, food and beverages; advertising agencies, ... Consulting services:-Developing and implementing marketing and advertising strategies and/or communication (e.g.: Molson (Coors Light), Saputo (Igor, hop&go and Vachon), Lassonde (Oasis))-Brand development and/or repositioning, new product launches and packaging revamp. (e.g.: Igor brand relaunch and hop&go packaging revamp and brand repositioning)-Branding: logos, taglines, design standards-Communication tools: mailings, POS, print ads, flyers, posters, promotional offers...-Developing and implementing retail and on-premise promotions (e.g: On premise: Bavaria launch, Molson Kick launch, other in bar promotions for all Molson brands; Retail: Coors Light Mansion and Maxim Golf, hop&go star treatment, Vachon Winning Delights, Igor/Dreamworks promotions)-Events and sponsorships management (e.g.: Field Marketing manager at Molson Coors - Rogers Cup with Heineken in 2002, St-Tite Festival with Molson Export in 2002 and 2003, Festival du Lac des Nations in Sherbrooke and Gibelotte of Sorel with Molson Dry 2003 and 2004, Coors Light Trauma Series events ... )-Analysis of strategic results and recommendations (including social media)Freelancing:-Client servicing-Project management-Event management-Social media (community management on Facebook and Twitter)
  • Fcb Global
    Account Director
    Fcb Global May 2011 - May 2012
    New York, New York, Us
    – Responsible nationally for Lassonde and Molson Export accounts and regionally for Coors Light.– Directing accounts and project development process through account team, Creative, Production and Operations to ensure appropriate resources are available and communication is consistent and timely.– Provide leadership, supervision, development and growth of the client servicing teams dedicated to my accounts. – Monitor revenue and profitability of my accounts.– Negotiate annual agreements (Molson Export and Coors Light) or, in the case of project management, review and submit quotes (Lassonde).– Leads strategic planning and brainstorming sessions to generate new ideas.– Initiates, directs and manages the implementation of all planning and marketing activities for my accounts while seeking new ways to provide value and secure new business opportunities.
  • Saputo Inc.
    Brand Manager - Saputo Bakery Division Inc
    Saputo Inc. Jun 2009 - May 2011
    Montreal, Quebec, Ca
    – Reporting directly to the President of the division.– Managing and monitoring all the brands (Vachon, Jos Louis, Igor, hop&ho).– Managing all new products launched and brand extensions.– Working with the Trade Marketing Manager to implement all in-store promotions. – Developing and implementing the architecture and the three-year marketing plan for the supported brands.– Negotiating partnerships with Dreamworks and Universal.– Supervising the implementation of every brand media plans, including follow-up with agencies for conception, realization and production of TV, radio, print and billboard ads, along with media placement. – Conducting consumer research to evaluate marketing efforts in advertising. – Managing the global marketing budget. – Team management of three employees.
  • Molson Canada
    Brand Manager - Coors Light
    Molson Canada Dec 2007 - Nov 2008
    Chicago, Illinois, Us
    – Development and implementation of the Quebec Marketing plan including follow-up with agencies for production and media placements of TV, radio, print and billboard ads.– Leadership for all the Quebec innovations, brand extensions, and the on-premise/retail promotions.– Accountable for managing the brand budget for the Quebec market.– Participation in the development and the implementation of the new national web strategy including the brand introduction on Facebook (2007).– Involvement in international meetings (Coors USA, UK, Asia) for best practices initiatives sharing.– Participation in the development of the Coors Light national strategic plans, program development, forecasting, and budget planning.– Development and production of radio/print/TV advertising for Coors Light Trauma Series brand pillar. – Participation in developing strategies base on empirical analysis and consumer insights along with an active participation in research projects.
  • Molson Canada
    Assistant Brand Manager - Coors Light
    Molson Canada Aug 2006 - Dec 2007
    Chicago, Illinois, Us
    – Responsibilities similar to those of the brand manager.– Elaboration and development, as assistant to the senior brand manager, for most of his functions including the brand architecture and the annual Marketing plans.
  • Molson Canada
    Field Marketing Manager (Events & Sponsorship Team)
    Molson Canada May 2003 - Aug 2006
    Chicago, Illinois, Us
    – Responsibilities for Estrie, Mauricie, Bois Franc and Richelieu territories (2003-2005), Montreal-Center, Montreal-East, North Shore and the Laurentian territories (2005-2006). – Responsibilities for recruitment and performance management of field marketing assistants.– Responsibilities of negotiate event contracts as well as supervision for monitoring and reporting on overall effectiveness. – Responsibilities for budgets, post mortems, and ROI analysis.– Accountabilities of the Molson brand image and strategies.– Responsibilities for developing and implementing promotional concepts for sponsored events.– Responsibilities as sole intermediate with sales for the purchase of local advertising
  • Molson Canada
    Field Marketing Assistant (Events & Sponsorship Team)
    Molson Canada Apr 2002 - May 2003
    Chicago, Illinois, Us
    – Support the Manager for the Montreal region (Crescent Street festivities for Canadian Grand Prix in association with Molson Dry).– Management and negotiation of major sponsorship events: Tennis Canada (Heineken), Festival Western de St-Tite (Molson Export), Molson Dry Boat Cruise parties.

Marie-Eve Robert Skills

Beer Food Brand Development Budget Management Promotions Marketing Strategy Advertising Packaging Social Media Web Project Management Project Planning Project Management Consumer Packaged Goods Marketing Trade Marketing Budgets Event Management Strategy Social Media Marketing Marketing Marketing Research Customer Insight Market Planning Sponsorship Management Budgeting

Marie-Eve Robert Education Details

  • Hec Montréal
    Hec Montréal
    Marketing

Frequently Asked Questions about Marie-Eve Robert

What company does Marie-Eve Robert work for?

Marie-Eve Robert works for Bel

What is Marie-Eve Robert's role at the current company?

Marie-Eve Robert's current role is Vice-Présidente Marketing and RSE | Vice President Marketing and CSR.

What is Marie-Eve Robert's email address?

Marie-Eve Robert's email address is me****@****ail.com

What schools did Marie-Eve Robert attend?

Marie-Eve Robert attended Hec Montréal.

What skills is Marie-Eve Robert known for?

Marie-Eve Robert has skills like Beer, Food, Brand Development, Budget Management, Promotions, Marketing Strategy, Advertising, Packaging, Social Media, Web Project Management, Project Planning, Project Management.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.