Marie-France Gaudreau Email and Phone Number
Marie-France Gaudreau work email
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Marie-France Gaudreau personal email
Seasoned strategic leader recognized for developing and delivering impactful digital strategies and products that translate into brand-building results.I am passionate about consumer experience, strategic planning, technology, digital product management and leadership of cross-functional teams. My goal is to combine my business, marketing & technology expertise to help corporations and brands reach, connect and engage with their target users and audiences. Expertise:- Strategic Planning- Business and Product Strategy- Digital Technologies - Product Lifecycle management - Coaching of cross-functional teams- Marketing Strategy*******************Leader stratégique accomplie, reconnue pour sa capacité à concevoir et déployer des stratégies et des produits numériques performants qui se traduisent par des résultats concrets.Je suis passionnée par la planification stratégique, la technologie, l'expérience consommateur, le développement de produits numériques et la gestion d’équipes multidisciplinaires. Mon objectif est de mettre à profit mon expertise d’affaires et mes connaissances en technologie pour aider les entreprises et les marques à rejoindre, toucher et engager leurs utilisateurs et leurs marchés cibles.Compétences:- Planification stratégique- Stratégie d’affaires et de produits - Technologies numériques- Gestion de produits- Coaching d’équipes multidisciplinaires- Direction de projet
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Senior Director, Product - Digital Order ManagementMckesson Canada Mar 2024 - PresentSt-Laurent, Qc, Ca
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Senior Director, Martech & Relationship MarketingMckesson Canada Jan 2021 - Mar 2024St-Laurent, Qc, CaManage and evolve the consumer-facing digital product portfolio for a group of 6 national retail banners brands, including websites, mobile apps, eCommerce and email marketing. Lead the development and implementation of a Relationship Marketing Strategy from the ground up.
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Senior Director, Digital And Marketing/CommunicationsMckesson Canada Apr 2018 - Jan 2021St-Laurent, Qc, CaLead marketing and communication initiatives for McKesson Canada’s Banner Brands in the Quebec market while driving the digital strategy nationally.
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Manager, Content & Digital MarketingMckesson Canada May 2017 - Mar 2018St-Laurent, Qc, CaDevelop and implement a national content strategy to feed the division’s portfolio of digital assets. Maintain and evolve consumer-facing websites and prescription-renewal mobile apps. Establish and operationalize the social media strategy for 6 retail banner brands.
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Director, Digital AccountsAttitude Marketing Aug 2015 - Feb 2017Saint-Lambert, Québec, CaEnsured transition and onboarding of Defacto Interactive upon its purchase by Attitude Maeketing. As a member of the Management Committee, I helped establish the agency’s business goals and strategic positioning. I implemented the digital function within the agency, lead a team of 7 professionals, developed acquisition tactics, key messages and best practices. -
Co-Founder & Director, Strategic PlanningDefacto Interactif Inc. Aug 2010 - Aug 2015Launched and grew a new Interactive Marketing Agency, achieving $1 MM in revenue within 4 years through the development of a portfolio of 15 clients in Quebec and English Canada (including Hain Celestial Canada, Coty Canada, Canadian Institute of Mines, Metallurgy and Petroleum, Incognito Canada and Club Piscine Super Fitness). Recruited, coached and managed a multidisciplinary team of strategists, social media specialists, copywriters, project managers and programmers.
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Sr Marketing & Product ManagerDare Foods Limited Jul 2001 - Jun 2010Cambridge, Ontario, CaLed the marketing and product strategy while accountable for the P&L optimization of a $35 MM business unit. Championed brand portfolio development for my business unit and managed the product innovation pipeline (namely the national launch of the Bear Paws Snack Brand in Canada).Held various positions of increasing responsibility within the organization from 2001 to 2010:2001 - 2002 : Assistant Brand Manager2002 - 2004 : Brand Manager2005 - 2007 : Sr Marketing Manager - Corporate communications & Innovation2009 - 2010 : Sr Marketing Manager - Finebread Division -
Marketing Promotions ManagerSaputo Jul 2000 - Jul 2001Montreal, Quebec, Ca -
Marketing Research ManagerCulinar Inc. Apr 1998 - Jul 2000
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Project & Account ManagerLinéart Communication (Agence) Jan 1996 - Apr 1998
Marie-France Gaudreau Skills
Marie-France Gaudreau Education Details
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Université De SherbrookeMarketing
Frequently Asked Questions about Marie-France Gaudreau
What company does Marie-France Gaudreau work for?
Marie-France Gaudreau works for Mckesson Canada
What is Marie-France Gaudreau's role at the current company?
Marie-France Gaudreau's current role is Seasoned Business Strategy and Technology Leader.
What is Marie-France Gaudreau's email address?
Marie-France Gaudreau's email address is mf****@****tif.com
What schools did Marie-France Gaudreau attend?
Marie-France Gaudreau attended Université De Sherbrooke.
What are some of Marie-France Gaudreau's interests?
Marie-France Gaudreau has interest in Marketing Numérique, Gastronomie, Comportement Du Consommateur, Education, Musique, Nouvelles Technologies, Arts And Culture, Vin, Littérature, Branding.
What skills is Marie-France Gaudreau known for?
Marie-France Gaudreau has skills like Social Media Marketing, Digital Marketing, Online Advertising, Marketing Strategy, Multi Channel Marketing, Project Management, Marketing Communications, Integrated Marketing, Brand Management, Strategy, Product Development, Advertising.
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