Marie Gerson Email & Phone Number

Carlsbad, CA, US

Shoshin Strategies combines decades of strategic expertise with a fresh perspective to empower emerging businesses, from startups to mid-sized enterprises, to break through barriers and lead their industries. We specialize in transforming challenges into opportunities by defining goals, identifying gaps, and implementing high-impact solutions that drive.

• Member-based platform for professional speakers. Providing multi-media online marketing, exposure and resources for speakers in all industries. We offer event planners a speaker matching system to find and connect with.
• Developed and led creative strategies and initiatives to meet the goals of our clients.
• Responsible for alliance and business development efforts that support company objectives.
• Implemented client services focused on increasing exposure and connections for 200+ speaker members and event planners.
• Maximized social media best practices, social listening and CRM to engage current/future clients.
• Consulted with businesses and speakers to create strategies, marketing plans and education systems that produce substantial growth.

San Marcos, CA, US

Leading the company’s organizational growth in marketing and alliances to achieve defined business goals. Develops strategic and operating plans and solutions to provide a best-in-class customer experience for VERITY clients and consumers. Responsible for evaluating, selecting, and managing aligned partnerships. Leads company efforts to develop a culture.

Melville, NY, US

Head of Global Professional Education (2020-2021)Strategic Initiatives (2012-2020) Identified breakthrough marketing and sales opportunities for Henry Schein Dental Specialties Group (Henry Schein Orthodontics and Dental Surgical Solutions business units). A broad-based, multi-faceted role that cut across functional business areas and parent company’s.

US

• Dental laser division of the world's leader in lasers. Manufacturing laser wavelengths in all major laser industries.
• Served on executive team, co-driving divisional objectives, designing and implementing strategies and project plans to attain goals.
• Developed B2C and B2B education models and executed 300+ live demonstration and hands-on programs.
• Managed and developed relationships with key opinion and thought leaders, industry speakers and corporate partners.
• Responsible for education compliance with corporate/organization policies and procedures such as ensuring FDA on-label application.
• Established channel partnerships with five authorized retailers. Created joint education and marketing plans.

Charlotte, North Carolina, US

• Directed 1,200+ clinical and practice growth education courses, including budgets, strategies, objectives, curricula, marketing, hands-on materials, logistics, compliance, return on investment measurement and reporting.
• Identified, screened and managed key opinion leaders for speaker bureau, developing podium skills and exposure.
• Initiated and structured marketing alliances and service programs to support sales channels and customer needs.
• Implemented comprehensive sales and customer-facing employee training and development programs.

Warsaw, Indiana, US

• Directed global professional programs aimed at core market segments, to differentiate company and increase profits. Included customer engagement, marketing/demand generation, service and loyalty programs focused on.
• Managed 1,600+ global education courses, demonstrating unique value to customers.
• Developed information delivery platforms, user access and training methods to enhance program value and overall impact.
• Formed corporate and marketing alliances to increase business opportunities, generate demand and drive sales leads.
• Developed and expedited relations with 100+ opinion leaders and industry speakers.
• Managed program marketing materials, including content, production and distribution.

• Consulting Contract. Start-up business in implant dentistry. Web portal that offers intuitive logic implant ordering system, online education and journal research library.
• Created marketing/project plans for an e-commerce and education web portal.
• Led portal marketing efforts, including positioning, sales tools and media advertising.
• Structured on-line research journal, patient referral system, intuitive-logic ordering system, and interactive educational programs.

• Implemented market research to focus positioning and develop division objectives.
• Created and distributed marketing collateral for increased product exposure.
• Maintained and developed relations with key accounts and corporate business partners.
• Facilitated sales and technical training for current and new product lines. Also held Sales and Coaching roles.

Master Of Arts (M.A.), Theology/Theological Studies

Bachelor Of Arts (B.A.), Theology/Theological Studies