Vice President Client Operations
Toronto, Canada Area
BrandActive specializes in the financial analysis, strategy and logistics of rebranding implementation for organizations undergoing a brand identity change due to a rebranding program, an acquisition, merger, split, or spin-off.Our services combine industry leading analytics with a unique and proven methodology that provides our clients with the information needed to make sound financial decisions, set accurate expectations, and meet their objectives while saving time and money. Since 1998, BrandActive has scoped, budgeted, planned, and executed brand change for many of the world’s most valuable brands.I have led project delivery for national and global clients including HP, Hewlett Packard Enterprise, Medtronic, Ascension, Unify, Caterpillar, and Trinity Health. I have a Master's Certificate in Project Management, am PMP-certified, and have led projects locally, nationally and globally for numerous industries, including healthcare, manufacturing, telecom, financial, real estate, food service, and non-profit organizations.Whether you are striving to optimize the implementation of a brand change, or identify opportunities to save money, time, and resources managing your brand and marketing dollars, BrandActive has what it takes to get the job done. We’re the experts in the financial analysis, strategy, and logistics of rebranding implementation and brand and marketing operations.For more than two decades BrandActive has partnered with Fortune 1000 companies, leading healthcare systems, and medium-sized businesses to optimize the implementation of rebranding programs of all sizes. We’ve been everywhere your brand lives and seen everything marketing touches across every area of your organization. So, we have unique insights into how to improve ROI.If you’re going through a one-time corporate rebrand or wanting to get the most out of the everyday management of your existing brand, we help you achieve more, spend less, and build a better brand.