Working with businesses to establish, evolve or enhance optimal methods for the entire organization using a digital project management office. This is typically accomplished by implementing standardized procedures and tools, coordinating the efforts of various teams, and facilitating communication and trainng across the organization.

As the co-founder of the business, my role is multifaceted. It involves strategic planning, hands-on management, relationship-building, and leading a dynamic team to ensure the success and sustainability of the market garden farm and bakery. When we moved here to Prince Edward County, our vision developed into creating and driving the market garden farm and bakery (beehives, microgreens, field vegetables, sourdough products and baking classes). I have taken on the responsibility of overseeing the entire operation, from the strategic level of planning and decision-making to the hands-on management of day-to-day tasks. I create the comprehensive business plan in collaboration with my partner, encompassing how the farm and bakery will operate, its unique selling points, and the target customer base. This includes setting up the infrastructure for the farm and bakery, acquiring necessary licenses, and managing all financial aspects of the business.The farm and bakery are an integral part of our local community, where we have developed relationships with residents, restaurants, and local markets to not only supply them with fresh produce and baked goods but also to build a loyal customer base. With the ever-growing digital landscape, we have implemented an ecommerce site and optimized digital project management into our operations. This entails managing the online sales platform, ensuring smooth operation. Furthermore, we employ sustainable, organic and environmentally friendly practices that are ingrained in the operations as we focus on eco-conscious consumption.Given the scale of the business, managing and directing the hiring of staff, as well as providing leadership and guidance to a team of 3-8 employees throughout the year, is essential. This includes recruiting the right talent, overseeing their training and development, managing schedules and work allocation, and fostering a positive work environment.

BrandActive specializes in the financial analysis, strategy and logistics of rebranding implementation for organizations undergoing a brand identity change due to a rebranding program, an acquisition, merger, split, or spin-off.Our services combine industry leading analytics with a unique and proven methodology that provides our clients with the information needed to make sound financial decisions, set accurate expectations, and meet their objectives while saving time and money. Since 1998, BrandActive has scoped, budgeted, planned, and executed brand change for many of the world’s most valuable brands.I have led project delivery for national and global clients including HP, Hewlett Packard Enterprise, Medtronic, Ascension, Unify, Caterpillar, and Trinity Health. I have a Master's Certificate in Project Management, am PMP-certified, and have led projects locally, nationally and globally for numerous industries, including healthcare, manufacturing, telecom, financial, real estate, food service, and non-profit organizations.Whether you are striving to optimize the implementation of a brand change, or identify opportunities to save money, time, and resources managing your brand and marketing dollars, BrandActive has what it takes to get the job done. We’re the experts in the financial analysis, strategy, and logistics of rebranding implementation and brand and marketing operations.For more than two decades BrandActive has partnered with Fortune 1000 companies, leading healthcare systems, and medium-sized businesses to optimize the implementation of rebranding programs of all sizes. We’ve been everywhere your brand lives and seen everything marketing touches across every area of your organization. So, we have unique insights into how to improve ROI.If you’re going through a one-time corporate rebrand or wanting to get the most out of the everyday management of your existing brand, we help you achieve more, spend less, and build a better brand.

The mechanics of brand change are about bringing brand and business objectives together. We integrate financial, functional and organizational realities to create an optimal implementation program.

The Santa Claus Parade is in its 106th year! As a Board Member and one of the Executive Committee Members, I will be directing the Special Events that occur as part of this incredible and historic event that is attended by hundreds of thousands on the streets of Toronto.

Project Management Administration including:Project Management for Interior DesignOffice Reconfigurations & Renovations New Business Start Up Office Moves Policy & Procedure Manuals Knowledge Transfer Training Database Configuration including Training & Reports Corporate Event Management

Opening up 3 new offices; Managing 4 offices and admin staff; responsible for hiring, mentoring and training admin staff; responsible for any office reconfigurations; benefits plan; salary survey for CA Industry; Overall management of office.

Event Manager - New Business Development and Special EventsMarketing Administration - McDonald's National Marketing Team