Marie Guffroy Lemaire Email & Phone Number

Ville De Paris, Île-De-France, France

In Parasitology and Dairy domainsDefinition of the strategic marketing orientations for the Group and development of an appropriate and prospective target offer for the species and the strategic segments, by cross-referencing business analyses, customer, market and scientific data.1- Generation of Strategic Marketing Intelligence2- Support for construction, development, and execution of Strategic Marketing3- Strategic Marketing core contact for offer creation4- Development & support of pragmatic & realistic business plans in line with offer created5- Development of recommendations for prospective topics 6- Administrative tasks linked to Strategic Marketing

Région De Paris, France

- Global Marketing Strategy Definition:o Overall Marketing Strategy Definition of the Vetoquinol offer and develop it in his/her strategic area and species, based on identified customers’ needs in the related domain (vets and farmers for Udder Health)o Business data Analysis to design strategic orientation for Udder Health range.o Design Thinking Methodology to identify customers’ needs (vets and farmers), through a collaborative work with countries.o Prioritization of identified outcomes for relevant customer segments.o Solutions’ offer positioning and development through collaboration with countries.o Project Team Participation to include Customer Vision in Ongoing Projects.o Subsidiaries meetings to present and share the Global Strategy.Main achievementso Global review of the range positioning and solution definition to fulfill customers' needs.o Opportunities definition and new project Launch (new solutions development internally or through Business development) linked to the identified Customers’ needs.- Marketing Strategy Implementation in subsidiaries:o Range strategy Deployment through the countries and implementation the communication to targeted customers in Udder Health domain.o Internal mindset Change as Customer Centric one.o Customer-Centric Communication campaign Providing to countries & Leading of the In bound marketing strategy through communication channels such as digital one.o Subsidiaries meetings to present and share the Global Campaign.Main achievementso Customer-Centric Global campaign creation.o Solution launch considering the new strategy (Mastitis Prevention & Mastitis Evidence Based Therapy)o Solution Selling Project to better understand the Sales Force needs to promote solution (Internal Design Thinking).

L'Aigle

1- International Business Development Direction:- Meetings with the different subsidiaries (India, China, Brazil, USA, Netherlands, Italy, Scotland) and understanding of the specific business to each country.- Follow-up of subsidiaries action plans and sales data for direct reporting to the CEO in France.- Organization of Quarterly Business Review Meetings for each subsidiary.- Technical & Marketing support on main products.Main achievements- Enlightened reporting to the CEO facilitating the decision-making.- Improvement of communication between subsidiaries permitting to create synergies.- Successful integration of subsidiaries in the group (IMV Imaging, IMV Brazil).- Upturn of communication with l’Aigle Head Quarter & progresses on latent issues.2- Group Projects Direction:- Follow-up of all transversal projects.- Organization of monthly follow-up meetings.- Operational monitoring of strategic projects: WCR project, CSR project, Biosafety project.Main achievements- Implementation of a new forecasting process.- Implementation of a biosecurity management process in l’Aigle warehouse.3- Marketing support:- Technical support for marketing.Main achievements- Zoonosis campaign as part of the Polysem artificial insemination gloves range.- Market studies and report presentations for the CEO.4- CEO support:- Organization of the Management Committees and follow-up of the action plans.- Diary follow-up and support on various topics (Presentations for the Executive Committee).

La Garenne Colombes

1- Marketing / Promotion:- Regulatory validation of promotional elements for companion animal and food product animal ranges and contacts with the National Agency for Veterinary Medicinal Products (ANMV).- Marketing support & exchanges with Marketing and Technical Services.- Tracking of positive lists for all sales teams for animal health products.- Drafting and implementation of procedures.- SharePoint dedicated management and monthly reports.Main achievements- Set up of positive list tracking process.- Redesign of all the validation process in accordance with established procedures, regulations and guide of good practices.- Successful change of promotional tools storage location.- Successful Seresto launch, innovative antiparasiticide collar for dogs and cats.2- Pharmaceutical Responsibility:- Organization and supervision of all pharmaceutical operations of the veterinary warehouse (28).- Coordination of the pharmaceutical operations entrusted to the storage sites of the depositories.- Establishment of necessary procedures and trainings of animal health staff.- Exchanges with the Supply Chain and Sales Administration departments.Main achievements- Successful change of the warehouse following mutualization of Bayer storage sites.3- Quality Assurance:- Quality complaints management with the various internal and external stakeholders involved.4- Management:- Management of a Regulatory Project Manager.

Puteaux

Strategy / Marketing / Scientific:- Research of new products and market research (IMS data, Pharmastat ...).- Preparation of campaigns & development of direct marketing actions.- Participation and presentations during seminars with the teams of other business units.- Trade marketing budget management (around 1 Million €).- Management of a marketing assistant.Main achievement: New products launches in pharmacies and garden centers.

Puteaux

Strategy / Marketing / Scientific:- Marketing plan and development of product.- Marketing campaigns of Baytril®, Clavobay®, and Renalzin®.- Contacts with agencies and budget monitoring. Media planning and press relations.- Technical answers to veterinarians and training of commercial people.- Realization and follow-up of promotional mailings for all products.- Relations with veterinary schools and partnership management of Bayer Animal Health.- Marketing budget management (around 400 K€).- Exhibitions follow-up.Main achievements- Antiparasiticide products launches in pharmacies and garden centers.- Roadshow in France about Renalzin (partnership with Hill’s).

Région De Boulogne-Billancourt, France

- Sales forecasts and Data GERS tracking.- Establishment of customer targeting.- Definition of sales force objectives.- Management of commercial relations with data providers and budget monitoring.

Région De Boulogne-Billancourt, France

Strategy / Marketing / Scientific:- Realization of the marketing plan.- Promotional campaigns and oral presentations in front of sales forces.- Sourcing and medico-scientific training of commercial people.- Support for a toll-free number for a medical device in launching.- Management of consumer and professional Internet sites.

Vétérinaire

Master 2, Marketing De La Santé

Master 2 Biologie Intégrative Et Physiologie

Baccalauréat