The Dakar rally press team has covered the Dakar rally since 2004 and their need for this year included video production. My role included graphics, filming, and editing on location, where primarily following the new future Dakar category; Mission 1000. Long days, fantastic race and scenery from northern Saudi Arabia to the Empty Quarters in the south and back. Thanks for having me aboard my 11th year with the Dakar rally!

Executive project manager, supervisor and pr-relations for the Nox Rocks marathon tv shows streamed and live-broadcasted on Aug 22 and Dec 12th.

• Strategical partner and sponsorship client manager• Business development • Partner rights, product- and pricing development.• Development and sales of the arena product portfolio.• Responsible for the partner network: activities, meetings, topics, themes and performance

Mainly focusing on providing the Swedish medias with relevant information regarding the Swedish/Nordic participants; Dakar rally, Merzuoga rally, Australasian Safari rally

• Driving sales by offering creative solutions.• Increase the investments in the offscreen product portfolio. • Optimizing the client´s investment in the media• Lead and drive the creative sales performance on the market• Responsibility of quality in delivery.• Costumers: B2B + end customers, working the chain of the clients influencers; media bureaus, advertisement agencies, pr-agencies.

• Overall responsibility of the company and the employees.• Member of the board and the management team.• Sales included lead generated clients, new business and increasing existing client accounts.• Building and strengthening the customer relations. • Developing the internal processes and working methods.• Participation in the development of concepts and creative ideas in collaboration with the team and clients.

Expressen is one of the major newspapers in Sweden, tabloid as well as digital. During my time there I started out as a project manager responsible for the rights and partnerships. As the online product manager the goal was to strenghten the local sites in 13 different cities.Online product manager• Development of the strategic communication for Expressen.se with its local sites through various channels; print, web, radio and events.• Implement the stategy.• Create actions… Show more Expressen is one of the major newspapers in Sweden, tabloid as well as digital. During my time there I started out as a project manager responsible for the rights and partnerships. As the online product manager the goal was to strenghten the local sites in 13 different cities.Online product manager• Development of the strategic communication for Expressen.se with its local sites through various channels; print, web, radio and events.• Implement the stategy.• Create actions for clients/ customers covering the different departments; marketing, advertising and editorial.• Sale of concepts designed out of clients need and implementing the same.• Monitoring and evaluating implemented activities.• Financial responsibility.• Negotiation of contracts with the clients.Project manager• Create conditions to increase sales of the newspaper through activation ”before-during-after” events.• Negotiation of the sponsorship engagement.• Development of the sponsorship strategy for each project.• Create multi-stakeholder partnerships with other sponsors and/or customers to increase the exchange of the sponsorship.• Implement measurable studies• Financial responsibilities• Procurement of event agencies and management of their work. Show less

• Increase the number of local visitors (compared to tourist) to the restaurant.• Adaptation of HRCs identity/ message platform for the Swedish market.• Create partnerships with potential stakeholders to strengthen the offer to the visitor/customer• PR activities: press releases, press meetings and promotional kits.• Customer surveys and statistics.

Event producer for Power summer party at Gröna Lund/Liseberg/Kungsträdgården (15000-25000 people venues)

Web bureau focusing on marketing through campaigns, games and online education.