I excel in three interconnected areas—each strengthening the other: strategic marketing leadership, sustainability integration, and AI-driven innovation. Let me elaborate on each:1. Strategic Marketing LeadershipWith over 15 years of experience in both Europe and North America, I’ve led transformative projects in the FMCG and consumer-facing industries. My brand strategy executive role at METRO included leading a portfolio rebrand that resulted in a 3-10% increase in market share across multiple categories. My passion for growth and brand development has allowed me to drive measurable impact through both traditional and innovative marketing strategies.2. Sustainability & AI-Driven InnovationI am committed to embedding sustainability (ESG/CSR) into the core of business operations while leveraging AI as an accelerator for strategic initiatives. At METRO, I led a global project to reduce plastic usage by 15% across 1,600 stores, aligning sustainability with business goals. My ongoing studies in AI help me integrate cutting-edge insights into my marketing and sustainability strategies, driving both growth and responsible innovation.3. Flexible, High-Impact ConsultingAs a fractional CMO, strategic consultant, and advisor in venture capital, I provide businesses with the agility they need for short to medium-term missions. Whether accelerating brand growth, entering new markets, or embedding sustainability into operations, my flexible approach delivers high-impact results quickly and effectively.I’m always interested in connecting with FMCG leaders, AI and sustainability-driven innovators, and companies focused on growth. Let’s drive transformation together—reach out via InMail.