Mariel Aranda Blackaller Email & Phone Number

Canada

Developed new branding. Enhanced website to increase traffic. Managed marketing communications for different audiences and channels, including inbound marketing, advertising, and social media. Consultancy for market trends and industry highlights.

Toronto, Ontario, CA

Tapped to build a marketing team and devise a strategic marketing roadmap to drive the transition from a mid-sized international company to a large global company. Recruited, hired, and lead an eight-member team consisting of an event planner, Search Engine Optimization (SEO) marketing specialist, graphic designers, content writers, marketing and social.

Toronto, Ontario, CA

Promoted to an integral role combining process optimization, project management, and strategy with data and technology-driven tools to amplify marketing solutions. Elevated marketing communication and multimedia content efficacy, training sessions, client appreciation events, and trade shows. Honed brand strategy and inbound marketing communications..

Toronto, Ontario, CA

Oversaw vendor relations while partnering with internal and external teams, including advertising agencies and design teams, to execute the company's vision. Collaborated with the California office to plan logistics for client training and trade shows.Grew brand recognition and improved user experience, revamping the website, using inbound marketing tools.

Montreal, Quebec, CA

• Write articles for on-line blog on wide range of topics including: personal development and improving personal relationships.

• Provided personal coaching to business professionals applying advanced neurolinguistic tools.
• Published life coaching material via website, digital material and social media.
• Organized and led worshops on emotional intelligence and well being.

• Researched and developed targeted audience data base of psychologists and trained professionals to promote new product.
• Interviewed over 50 psychologists as part of NLP Meta Program Test launch.
• Designed and executed email marketing campaign.

Coached individuals to develop healthier interpersonal relationships, professional achievements and personal welfareFacilitated workshops to help individuals examine their challenges from a new perspective

Monterrey, Nuevo León, MX

• Organized design and animation events and conferences.
• Empowered students by project managing student showscases and portfolio sessions.
• Led and participated in departmental projects.

• Developed integrated marketing course guideline adopted for future use.
• Managed numerous multi-disciplinary department projects.
• Designed and taught undergraduate marketing courses.
• Provided course planning and evaluation process for Marketing Department.

Monterrey, Nuevo León, MX

• Developed and facilitated the course material which the 100% of students finished successfully and which was evaluated in 100% as excellent.

• Provided design identity for diverse range of businesses.
• Developed brand concepts for new product lines.

• Organized event launch for new vehicles.
• During a period of organizational change maintained and improved customer satisfaction through superior service.
• Provided exceptional records, reports and evidence which contributed to the company’s certification process.

Masters In Business Administration (Mba), Marketing

Masters In Digital Art And Animation, (Photoshop)

Bachelor In Marketing, Advertising

Neurolinguistic Programming Master Practitioner

Course, Essentials Of Writing In The Workplace

Marketing And Sales Program, Sales, Distribution, And Marketing Operations

Education record

Education record