Marketing Plan Global ICO Unicoin CryptocurrencyDigital and Growth StrategyContent Marketing

Led fintech expansion across 15 Latin American markets, driving online payments growth. Orchestrated integrated finance strategies within a major food delivery platform's ecosystem. Crafted compelling value propositions and brand identities, optimizing customer journeys. Spearheaded branding, communication, and growth initiatives for a credit product targeting SMBs and delivery partners.

Accomplished fintech leader with a proven track record in driving product innovation and growth. Spearheaded the development and launch of a successful mobile wallet and prepaid card platform. Fostered strategic partnerships with global tech giants to expand product offerings and customer base. Proven ability to build and lead high-performing teams, delivering exceptional results in sales, marketing, product development, and data analytics. Expertise in financial product development, business strategy, and P&L management.Key achievements:Led cross-functional teams to launch a groundbreaking mobile wallet and prepaid card solution.Forged strategic alliances with industry leaders to drive product expansion and market penetration.Developed and implemented comprehensive business strategies, resulting in significant revenue growth and market share gains.Proven ability to analyze market trends and consumer behavior to inform product roadmap and marketing initiatives.Demonstrated expertise in financial product development, from concept to launch.

Marketing & Growth Leader | Brand Development | Multi-Channel ExpertiseLed product development, communication, and content marketing initiatives, driving brand awareness and user acquisition for tech platforms. Defined and executed commercial and procurement strategies, optimizing resource allocation for maximum impact. Developed and implemented comprehensive marketing plans, utilizing a data-driven approach to optimize growth through SEM, SEO, social media, and marketing automation.Key Achievements:Spearheaded the successful creation and launch of Welp.com across Argentina, Uruguay, and Spain.Managed the launch of holamango.com, the Argentinian branch of the renowned Mango fashion brand.Fostered a customer-centric approach (CX) by implementing an omni-channel marketing strategy utilizing automation tools (Salesforce) and best practices.Led and inspired a high-performing team of 100+ Sales & Marketing collaborators

- Provide strategic advice for each brand.- Advice and planning: Media Offline and Online.- Innovation at digital and data insights. - Categories: Retail, Travel, Finance, Consumer Electronic, Telecommunication, Government.- Brands YPF, Banco Galicia, Banco Hipotecario, Peugeot, Porta Hnos, Newsan, Costa Cruceros, Ministerio de Turismo, Naranja, Ribeiro, among others.- Digital transformation Advisor- Cross-media, Attribution model - DMP( Data Management Platform).- Programmatic expert (DSP, Doubleclick)- New products Development: Location Intelligence, TV Attribution, OOh & TV Sync, among Others

Launch and advice of a digital consulting specialized in eCommerce. & product dev.Start Up Project (Clients: Whirpool, Mercado Libre, Morph, Bigger, La Martina, Shopear, Trabuco Hogar, GA.MA, Globalzeg and CACE)

Buscapé CompanyManage the Marketing Online & Offline for Buscapé Company (Naspers Group)Develop and implement marketing plan and strategies for Spanish Market.Manage affiliate programs.Manage ROI Campaigns (e-Commerce).Develop PR Communications.Manager Product customer to the spanish marketSocial Media Campaigns. Develop Events and Education Marketing ProgramsGoogle Search (SEM - SEO)Facebook advertising strategyConversion expertMarkets: Argentina, Chile, México, Colombia, Venezuela, Perú. Brands: Buscapé (Comparison Shopping), SaveMe(coupon aggregator), Lomadee (Affiliate Network), E-Bit (Market Research) & PayU.

Brand development, website traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. Strategic, including business plan & sales strategy development. Generated new development products: DSL and VoIP. Strategic including Advertising plan & media. Develop a brand identity program. Develop and implement a Marketing Plan. Develop Communication Integrated marketing. Product development and price promotion. Media Offline and Online

Previnter AFJPInternet Project Leader, Direct Marketing and pension security financial product.