Mariela Vivot Email & Phone Number

Madrid, ES

- Managing growth strategies at Macy's, Walmart, Shein, Nordstrom, Belk & Shop

Madrid

- Coached & mentored +40 clients in professional reinvention, personal branding & social selling- Managed the sales funnel from content acquisition strategies to the conversion, providing customer service and translating feedback into growth tactics for continuous improvement

Madrid, Community Of Madrid, Spain

- Nova Mentoring Program: 3 month program coaching young leaders to achieve career and business alignment.- Nova is the main global talent network that connects the top 1% professionals with the highest potential.

Madrid, Community Of Madrid, Spain

- Creation and implementation of the digital branding & performance strategy for +25 clients including Search, Social, Content, SEO, Analytics, CRO, Design, Tech, Marketplaces, Programmatic, etc.- Client management from translating their needs into an enhancing mediaplan to recommending solutions and trends, increasing annual revenue by 30%- Coordination.

Madrid, Community Of Madrid, Spain

- Developed brand´s audit, guidelines and platform (insight, territories, narrative, values, personality & value proposition) and digital strategy (narrative, tone, channels, content) optimizing its performance and competitiveness- Managed 2 strategic accounts and coordinated internal implementation achieving project deliveries (quality, cost and timing).

Argentina

- Led +10 corporate branding & communication projects developing and implementing customized brand architectures, branding & digital strategies, naming & visual identity, core creative ideas and product portfolio that resulted in high-impact business actions- Managed top-tier regional accounts from the brief translation into an innovative work proposal to.

Buenos Aires, Argentina

- Created and implemented the brand strategy including 360° online/offline marketing activities with an annual budget of USD1.5MM regionally resulting in 73% revenue growth - Developed +75 social media, email marketing and PR campaigns, including topic research, content drafting and creative asset design in coordination with press agency and design team.

Buenos Aires, Argentina

- Managed the e-commerce platform from the user onboarding to the conversion, provided customer service and implemented acquisition and loyalty strategies that resulted in +100 active users and +2.000 pieces of clothing uploaded- Created, tracked and optimized paid media campaigns in Google & Facebook and translated KPIs and insights into growth tactics.

Buenos Aires, Argentina

- Led and implemented the omnichannel communication plan for +25 brand launches and campaigns with an annual budget of USD1MM including media (TV, Print, Digital, Outdoor, In-Store), PR & Events- Monitored sales, pricing, purchasing & forecast, carried out market research analysis and executed promotional actions improving 3x sell-in and sell-out stock.

Paris Area, France

- Reported on retail performance on new and best-selling items and identified delivery/stock issues for sales optimization- Analyzed permanent stock items for MRTW and Jewelry identifying best practices and providing product mix recommendations to stores- Assisted in price positioning and market competitor studies

Paris Area, France

- Coordinated, monitored and reported on launch performance for top management developing an easy & quick format to present results - Analyzed market share, competition and distribution online/offline network monitoring regular business and identifying expansion opportunities- Executed product life cycle management identifying product’s launch best.

Buenos Aires, Argentina

- Created and executed a performance report for the Executive Committee with a monthly analysis on business KPIs and commercial best practices at a regional level- Analyzed and implemented new business strategies strengthening the salesforce performance by 15%

Master Grande École, Marketing

Thesis: “Does the adoption of a strategic approach to CSR contribute to the creation of a positive brand image of a company in the.

Bsc In Business Administration, Business Administration And Management, General

Thesis: “The Profile of the Entrepreneurial Woman, an exploratory study of Argentine cases”

Entrenamiento En Linkedin Growth B2B

Generar Leads y Reuniones de ventas con la metodología PACS: Prospectar anichadamente, generar Autoridad en Linkedin, iniciar.

Growth Hacking, Marketing

Mind - Management Integral De Negocios Digitales

Exchange Period During University Studies

Master Mayeutik Coaching

Master Desarrollo Personal Y Liderazgo

- Eneagrama - The Work - Mindfulness y Actitud Positiva - PNL y Comunicación no violenta - Constelaciones Familiares - Sexualidad.

Digital Advertising, Marketing

Ecommerce Manager

Online Marketing Executive Program, Online Marketing