> Lead all BTL Communications and Trade Marketing campaigns & projects (coordinate BTL team for instore branding, store openings, communication planning, offline brand & product placement etc) > Participate in the design of brand’s campaigns and 360 product launches, in order to adjust the pillars of communication> Managing corporate and BTL events (achieved so far 20+ trade mkt events, 3 annual conferences, 7+ internal events etc). Setting strategic deliverables and monitoring vendor through the process> Communication with media buying agency to schedule adv airing in local broadcast channels regarding stores’ activations> Close cooperation with ATL, Digital and other internal teams to meet B2C tactical targets, analyzing KPIs, data, measuring ROI> Build strategic 3rd party commercial partnerships and design BTL communication plans, PR & SoMe campaigns (Papastratos, BOOKING, Kotsovolos, Leroy Merlin, VOLVO Cars)> Monitoring energy market competition for marketing & communication mapping > Below The Line & Sponsorships budget owner to meet business targetsSponsorships/Influencing activationsDevelop and monitor strategic sports and lifestyle sponsorships to increase brand awareness, attract targeted audience and meet mkt objectives> OLYMPIACOS FC | mega sponsor (ATL/BTL/SoMe 2022-2024)> PERISTERI BC (BTL/SoMe 2023-2024)> D. Diamantidis, Ν. Ypofantis, At. Nega, D. Skarmoutsos | project “ΗΡΩΝ ΕΝ.Α ZeroBillers” (ATL/SoMe 2022)> Marios Giannakou | long distance athlete (BTL/SoMe 2021-2022)> Olympic athletes (Em. Karalis, R. Spanoudaki, Al. Stamatopoulou) | project “From the darkness to light” (BTL/SoMe 2020-2021)> Χ.Α.Ν.Θ. (YMCA) | mega sponsor (BTL 2019-2020)

> Develop & handle ATL, BTL, Digital & SoMe campaigns> Develop, implement and manage HERON SoMe strategies on multiple SoMe platforms with the objective to increase audience, build brand awareness, and support sales growth> Preparing adv agencies briefings and follow up> Monitoring performance of marketing campaigns, analyzing sales performance reports > Participating in the process of market research for brand awareness, competition mapping, customer segmentation, new digital trends, product development> Monitoring brand guidelines in all retail touchpoints

> Organize & implement the annual communication plan > Responsible for the year-end sponsorship program, under the cooperation of local/international charity and sports organizations> Daily communication with global branches for adv & comms needs, assist in local events/exhibitions/athletic programs> Managing print advertising plan for local and EMEA shipping industry

> Monitoring competition, preparing reports and follow up marketing activation plan> Delivering presentations, preparing press releases, brochures, print adv material, newsletters, event planning & implementation > Working closely with Mkt Manager for any project requested

> Develop, implement and manage SoMe strategies on platforms with the objective to increase audience, build brand awareness and support sales growth> Participation in the development of digital campaigns, SEM/SEO> Provide weekly/monthly reporting and work closely with other team members for optimizing ROI> Develop, implement and manage SoMe strategies for SUZUKI Hellas & retail brands> Contribute to marketing briefings to advertising/digital agency to customize campaigns for SoMe> Managing content & reporting for corporate site & suzuki.gr

> Handle & monitor ATL & BTL activities (print media, radio, outdoor, trade mkt events)> Assisting Marketing Manager in planning and supervising mkt operations> Contact with suppliers and advertising agency for various projects