Mariel Calderale Email and Phone Number
Mariel Calderale work email
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Mariel Calderale personal email
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Sr. professional with experience in: Growth, Digital Marketing, Partner Development Programs, and Consumer Product Development. Metric focused leader of regional teams, with excellent presentation and communication skills. Top Skills: - B2B, Startups, SaaS - Account Based Marketing & Revenue Growth Initiatives- Digital Marketing Strategy: top of funnel lead generation, UX, Community management, SEM and social ads, Email marketing, Automation, Analytics, etc.- IT Alliances & Channels, Partner development program, Inside sales teams - Cross Category Product development
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Head Of Growth MarketingPropensityPilar, Buenos Aires Province, Ar -
Head Of Growth MarketingPropensity Mar 2022 - PresentExeter, New Hampshire, Us.Develop and implement a comprehensive growth strategy that is aligned with the company’s revenue, customer expansion, and strategic growth goals..Lead a high-performing top of funnel acquisition team that drive predictable, scalable, and repeatable pipeline and revenue.. Propose, develop and execute multi-channel acquisition programs that seamlessly integrate events, digital, content, email, web, direct mail, paid ads, social aligned with the company's strategy.. Define and execute intent triggered campaigns and warm up accounts with personalized content touches for the 1:Many and 1:Few audiences.. Develop and optimize digital journeys and performance designed and implemented for key personas.. Lead testing strategies that will provide the team with learnings around different creatives, targeting, tactics, and channels. Work cross-functionally with sales, success, and product to ensure marketing is aligned with the product roadmap, sales initiatives, and the overall growth strategy of the business. Establish KPIs and track performance to ensure marketing plans are delivering expected business outcomes. -
Independant Professional, Digital MarketingHellou Digital Marketing Nov 2016 - Mar 2022Digital marketing independent professional dedicated to building brand stories and driving lead generation and sales within the digital ecosystem. Managed customer projects related to: web and App development, Email Marketing campaigns focused on building brand awareness and lead generation, execution of Social Media strategy and managed SEM campaignsGoing beyond data reporting to analyze the reason behind trends.
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Head Of MarketingPrisma Jun 2020 - Feb 2022Wilmington, Delaware, Us. Lead and develop product positioning and messaging that resonates with buyer personas and convey brand id, customer needs, product roadmap, market trends, and competitive landscape. Create, manage, and execute integrated marketing campaigns to optimize reach, customer acquisition and retention.. Develop inbound marketing content strategy across digital and print communications such as blogs, e-mails, videos, webinars, presentations, web copy, advertisement, and trade shows/event material.. Created a competitive intelligence framework and research that provide key insights to guide product requirements/positioning and strategic marketing initiatives. -
Digital Product ManagerGo Airport Taxi Services Mar 2019 - Jun 2020Transforming ideas into profitable online solutions. Digital product management, Google Ads, email marketing, branding and social media management. -
Sales Manager - Legal SegmentThomson Reuters May 2017 - Apr 2018Toronto, On, CaLead a team of 50 telephone based commercial advisors to drive sales revenue within the Argentina Legal professional market segment. Responsable for people management and development, sales quota and establishing marketing strategies to serve the segment. -
Manager, Latin America Partner Business DevelopmentFalconstor Software Jul 2015 - Jan 2017Austin, Texas, UsDeveloped a partner ecosystem within LatinAmerica and lead marketing related activities towards revenue generation and market share growth. Responsable for sales quota within the territory. -
Director, Advanced Partner Support Inside SalesOracle Sep 2014 - Jun 2015Austin, Texas, UsLead a team of 15 Inside Sales Rep servicing the North American and Brazilian partner ecosystems. Responsable for revenue quota and partner enablement activities. -
Director, Americas Partner Business CenterOracle Dec 2013 - Sep 2014Austin, Texas, UsManage a team of 50 trilingual Partner Business Consultants in a remote professionalized set up, towards the successful management of a base of 6000 Oracle partners, with coverage in North America and Latin America. Responsable for internal and external stakeholder management. -
Senior Manager, Americas Partner Business CenterOracle Aug 2010 - Nov 2013Austin, Texas, UsManage a team of 50 trilingual Partner Business Consultants in a remote professionalized set up, towards the successful management of a base of 6000 Oracle partners, with coverage in North America and Latin America. -
Nas Sun Partner Business Center Leader - Alliances & ChannelsOracle Mar 2010 - Jul 2010Austin, Texas, UsManage a team of 10 SUN Partner Business Consultants, towards the successful migration of SUN partners into the Oracle Partner Network, with coverage in North America and Latin America. -
North America Partner Business Consultant - Alliance & ChannelsOracle Sep 2009 - Mar 2010Austin, Texas, UsDrive revenue-generating activities within the Oracle Partner Program to ensure Partner base growth by enablement and development. -
Sr. Manager, Key Accounts Btl, Incentive ProgramsXona Dec 2008 - Aug 2009Acassuso, Buenos Aires, ArAccount management responsibilities, and leading marketing initiatives. -
Latin America Marketing ManagerAptargroup, Inc. May 2002 - Nov 2008UsResponsible for the profitable growth of the LA Region (Argentina, Brazil and Mexico) with full budget responsibility. Strategic orientation towards Product Development; exploration of new market segments and detection of new areas of growth. LA region company spokesperson for Innovation and value added product platforms for custom and stock customers. Team of 4 and budget of $3.5 Million. -
Marketing ManagerAptargroup, Inc. Nov 2001 - May 2002UsAnalyze trends and perform market and consumer research to develop and successfully launch value-added products. Develop product positioning and manage products from design throughout the entire product life cycle. Develop enhanced pricing strategies, resulting in profit improvements. Develop customer relationships at Key Accounts to promote existing product offerings and support selling efforts. Products: Value added Packaging solutions for consumer products -
Assistant To ControllerPortolan Commerce Solutions Mar 2000 - Jun 2001Provide executive level administrative support to Controller and 2 direct reports demonstrating ability to meet demanding deadlines. Process monthly Commercial and administrative reports to deliver to Headquarters.
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Jr. Commercial Analyst – Paraguay,Bolivia,UruguayEnergizer Holdings Sep 1999 - Feb 2000St Louis, Missouri, UsManage the flaslight and specialty battery product lines for Paraguay, Uruguay and Bolivia. Evaluate commercial feasability and conduct profit analisis. Establish strong relationships with retailers in PUB Region, servicing their needs to increase overall country sales. Manage new merchandise importations from China. Develop and manage promotions and discounts based on stock, new product launches, fidelity programs, volume, etc. Products: batteries, flashlights and specialty batteries.
Mariel Calderale Skills
Mariel Calderale Education Details
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Instituto Tecnológico De Buenos AiresMarketing -
CoderhouseDesarrollo En Wordpress -
Universidad Tecnológica NacionalMarketing -
Universidad De BelgranoGeneral -
CoderhouseDigital/Multimedia And Information Resources Design -
CoderhouseDigital Communication And Media/Multimedia
Frequently Asked Questions about Mariel Calderale
What company does Mariel Calderale work for?
Mariel Calderale works for Propensity
What is Mariel Calderale's role at the current company?
Mariel Calderale's current role is Head Of Growth Marketing.
What is Mariel Calderale's email address?
Mariel Calderale's email address is ma****@****tor.com
What schools did Mariel Calderale attend?
Mariel Calderale attended Instituto Tecnológico De Buenos Aires, Coderhouse, Universidad Tecnológica Nacional, Universidad De Belgrano, Coderhouse, Coderhouse.
What are some of Mariel Calderale's interests?
Mariel Calderale has interest in Animal Welfare, Education, Disaster And Humanitarian Relief, Economic Empowerment.
What skills is Mariel Calderale known for?
Mariel Calderale has skills like Cross Functional Team Leadership, Strategy, Management, Business Intelligence, Crm, Product Development, B2b, Packaging, Leadership, Team Leadership, Team Management, Business Strategy.
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