Mariel Calderale

Mariel Calderale Email and Phone Number

Head Of Growth Marketing @ Propensity
Pilar, Buenos Aires Province, AR
Mariel Calderale's Location
Pilar, Buenos Aires Province, Argentina, Argentina
Mariel Calderale's Contact Details

Mariel Calderale work email

Mariel Calderale personal email

About Mariel Calderale

Sr. professional with experience in: Growth, Digital Marketing, Partner Development Programs, and Consumer Product Development. Metric focused leader of regional teams, with excellent presentation and communication skills. Top Skills: - B2B, Startups, SaaS - Account Based Marketing & Revenue Growth Initiatives- Digital Marketing Strategy: top of funnel lead generation, UX, Community management, SEM and social ads, Email marketing, Automation, Analytics, etc.- IT Alliances & Channels, Partner development program, Inside sales teams - Cross Category Product development

Mariel Calderale's Current Company Details
Propensity

Propensity

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Head Of Growth Marketing
Pilar, Buenos Aires Province, AR
Mariel Calderale Work Experience Details
  • Propensity
    Head Of Growth Marketing
    Propensity
    Pilar, Buenos Aires Province, Ar
  • Propensity
    Head Of Growth Marketing
    Propensity Mar 2022 - Present
    Exeter, New Hampshire, Us
    .Develop and implement a comprehensive growth strategy that is aligned with the company’s revenue, customer expansion, and strategic growth goals..Lead a high-performing top of funnel acquisition team that drive predictable, scalable, and repeatable pipeline and revenue.. Propose, develop and execute multi-channel acquisition programs that seamlessly integrate events, digital, content, email, web, direct mail, paid ads, social aligned with the company's strategy.. Define and execute intent triggered campaigns and warm up accounts with personalized content touches for the 1:Many and 1:Few audiences.. Develop and optimize digital journeys and performance designed and implemented for key personas.. Lead testing strategies that will provide the team with learnings around different creatives, targeting, tactics, and channels. Work cross-functionally with sales, success, and product to ensure marketing is aligned with the product roadmap, sales initiatives, and the overall growth strategy of the business. Establish KPIs and track performance to ensure marketing plans are delivering expected business outcomes.
  • Hellou Digital Marketing
    Independant Professional, Digital Marketing
    Hellou Digital Marketing Nov 2016 - Mar 2022
    Digital marketing independent professional dedicated to building brand stories and driving lead generation and sales within the digital ecosystem. Managed customer projects related to: web and App development, Email Marketing campaigns focused on building brand awareness and lead generation, execution of Social Media strategy and managed SEM campaignsGoing beyond data reporting to analyze the reason behind trends.
  • Prisma
    Head Of Marketing
    Prisma Jun 2020 - Feb 2022
    Wilmington, Delaware, Us
    . Lead and develop product positioning and messaging that resonates with buyer personas and convey brand id, customer needs, product roadmap, market trends, and competitive landscape. Create, manage, and execute integrated marketing campaigns to optimize reach, customer acquisition and retention.. Develop inbound marketing content strategy across digital and print communications such as blogs, e-mails, videos, webinars, presentations, web copy, advertisement, and trade shows/event material.. Created a competitive intelligence framework and research that provide key insights to guide product requirements/positioning and strategic marketing initiatives.
  • Go Airport Taxi Services
    Digital Product Manager
    Go Airport Taxi Services Mar 2019 - Jun 2020
    Transforming ideas into profitable online solutions. Digital product management, Google Ads, email marketing, branding and social media management.
  • Thomson Reuters
    Sales Manager - Legal Segment
    Thomson Reuters May 2017 - Apr 2018
    Toronto, On, Ca
    Lead a team of 50 telephone based commercial advisors to drive sales revenue within the Argentina Legal professional market segment. Responsable for people management and development, sales quota and establishing marketing strategies to serve the segment.
  • Falconstor Software
    Manager, Latin America Partner Business Development
    Falconstor Software Jul 2015 - Jan 2017
    Austin, Texas, Us
    Developed a partner ecosystem within LatinAmerica and lead marketing related activities towards revenue generation and market share growth. Responsable for sales quota within the territory.
  • Oracle
    Director, Advanced Partner Support Inside Sales
    Oracle Sep 2014 - Jun 2015
    Austin, Texas, Us
    Lead a team of 15 Inside Sales Rep servicing the North American and Brazilian partner ecosystems. Responsable for revenue quota and partner enablement activities.
  • Oracle
    Director, Americas Partner Business Center
    Oracle Dec 2013 - Sep 2014
    Austin, Texas, Us
    Manage a team of 50 trilingual Partner Business Consultants in a remote professionalized set up, towards the successful management of a base of 6000 Oracle partners, with coverage in North America and Latin America. Responsable for internal and external stakeholder management.
  • Oracle
    Senior Manager, Americas Partner Business Center
    Oracle Aug 2010 - Nov 2013
    Austin, Texas, Us
    Manage a team of 50 trilingual Partner Business Consultants in a remote professionalized set up, towards the successful management of a base of 6000 Oracle partners, with coverage in North America and Latin America.
  • Oracle
    Nas Sun Partner Business Center Leader - Alliances & Channels
    Oracle Mar 2010 - Jul 2010
    Austin, Texas, Us
    Manage a team of 10 SUN Partner Business Consultants, towards the successful migration of SUN partners into the Oracle Partner Network, with coverage in North America and Latin America.
  • Oracle
    North America Partner Business Consultant - Alliance & Channels
    Oracle Sep 2009 - Mar 2010
    Austin, Texas, Us
    Drive revenue-generating activities within the Oracle Partner Program to ensure Partner base growth by enablement and development.
  • Xona
    Sr. Manager, Key Accounts Btl, Incentive Programs
    Xona Dec 2008 - Aug 2009
    Acassuso, Buenos Aires, Ar
    Account management responsibilities, and leading marketing initiatives.
  • Aptargroup, Inc.
    Latin America Marketing Manager
    Aptargroup, Inc. May 2002 - Nov 2008
    Us
    Responsible for the profitable growth of the LA Region (Argentina, Brazil and Mexico) with full budget responsibility. Strategic orientation towards Product Development; exploration of new market segments and detection of new areas of growth. LA region company spokesperson for Innovation and value added product platforms for custom and stock customers. Team of 4 and budget of $3.5 Million.
  • Aptargroup, Inc.
    Marketing Manager
    Aptargroup, Inc. Nov 2001 - May 2002
    Us
    Analyze trends and perform market and consumer research to develop and successfully launch value-added products. Develop product positioning and manage products from design throughout the entire product life cycle. Develop enhanced pricing strategies, resulting in profit improvements. Develop customer relationships at Key Accounts to promote existing product offerings and support selling efforts. Products: Value added Packaging solutions for consumer products
  • Portolan Commerce Solutions
    Assistant To Controller
    Portolan Commerce Solutions Mar 2000 - Jun 2001
    Provide executive level administrative support to Controller and 2 direct reports demonstrating ability to meet demanding deadlines. Process monthly Commercial and administrative reports to deliver to Headquarters.
  • Energizer Holdings
    Jr. Commercial Analyst – Paraguay,Bolivia,Uruguay
    Energizer Holdings Sep 1999 - Feb 2000
    St Louis, Missouri, Us
    Manage the flaslight and specialty battery product lines for Paraguay, Uruguay and Bolivia. Evaluate commercial feasability and conduct profit analisis. Establish strong relationships with retailers in PUB Region, servicing their needs to increase overall country sales. Manage new merchandise importations from China. Develop and manage promotions and discounts based on stock, new product launches, fidelity programs, volume, etc. Products: batteries, flashlights and specialty batteries.

Mariel Calderale Skills

Cross Functional Team Leadership Strategy Management Business Intelligence Crm Product Development B2b Packaging Leadership Team Leadership Team Management Business Strategy Marketing Strategy Marketing Program Management Product Marketing English Liderazgo De Equipos Project Management Sales Business Analysis Partner Management Channel Partners Saas Business Development Customer Relationship Management Inside Sales Partner Development Selling Project Planning Key Account Management Supply Chain Management Business Partner Support Solution Selling Account Management Online Marketing Digital Strategy Strategic Negotiations Social Media Digital Marketing Business Alliances Cloud Computing Microsoft Office Strategic Planning Negotiation Customer Service Wordpress Design Spanish Brazilian Portuguese

Mariel Calderale Education Details

  • Instituto Tecnológico De Buenos Aires
    Instituto Tecnológico De Buenos Aires
    Marketing
  • Coderhouse
    Coderhouse
    Desarrollo En Wordpress
  • Universidad Tecnológica Nacional
    Universidad Tecnológica Nacional
    Marketing
  • Universidad De Belgrano
    Universidad De Belgrano
    General
  • Coderhouse
    Coderhouse
    Digital/Multimedia And Information Resources Design
  • Coderhouse
    Coderhouse
    Digital Communication And Media/Multimedia

Frequently Asked Questions about Mariel Calderale

What company does Mariel Calderale work for?

Mariel Calderale works for Propensity

What is Mariel Calderale's role at the current company?

Mariel Calderale's current role is Head Of Growth Marketing.

What is Mariel Calderale's email address?

Mariel Calderale's email address is ma****@****tor.com

What schools did Mariel Calderale attend?

Mariel Calderale attended Instituto Tecnológico De Buenos Aires, Coderhouse, Universidad Tecnológica Nacional, Universidad De Belgrano, Coderhouse, Coderhouse.

What are some of Mariel Calderale's interests?

Mariel Calderale has interest in Animal Welfare, Education, Disaster And Humanitarian Relief, Economic Empowerment.

What skills is Mariel Calderale known for?

Mariel Calderale has skills like Cross Functional Team Leadership, Strategy, Management, Business Intelligence, Crm, Product Development, B2b, Packaging, Leadership, Team Leadership, Team Management, Business Strategy.

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