Mariel C. Fernandez Email & Phone Number

New York, United States

Newark, Nj

• Developed innovative branding and cause marketing strategies focused on organizational impact through digital storytelling o Created e-blasts and newsletters with compelling stories, videos and photographs that identified community challenges while illustrating how the breadth of programs creates positive change o Coordinated special appeals and digital fundraisers, including a month-long #GivingTuesday campaign that brought in $15,000.00, holiday gifts for 900+ kids and teens, and provided 500+ families with holiday meals Designed standout print and digital marketing materials and crafted donor solicitation letters for four major fundraising events that increased ticket sales and exceeded benchmark sponsorship goals o Curated photo exhibit chronicling 4 decades of La Casa de Don Pedro’s Early Childhood Education program and a 45th Anniversary photography bookManaged website and social media outlets, providing analytics to tailor content to audiences and increase traffic across all channels Authored press releases on programmatic events and partnerships to raise community awareness and cultivate relationships with media

Lima, Peru & Riobamba, Ecuador

Created, managed and published content for various social media outlets, website and blog.Coordinated with Communications and Volunteer Affairs directors to create a dynamic mediapresence to connect with potential donors and volunteers.Produced stories, videos and took photographs capturing the lived experience of communities and the need for public health and development projects in Peru and Ecuador. o Created digital fundraising campaigns and strategies for large scale development projects, including public bathrooms in rural Ecuador, safety & retention walls surrounding schools, as well as individual patients’ treatments and surgeries

Selected to assist the LALC department in planning events and constructing a stronger web presence. Keep up Facebook page and blog.Publish events, student work and alumni connections to blog.

Assist students in producing an array of multimedia projects including podcasts, short films and graphic design.Work with student organizations and academic departments to design Wordpress blogs and develop an effective social media presence.

Greater New York City Area

Canvassed to open a community dialogue about the overuse of antibiotics on factory farms and its implications on public health.Raised over $100,000 for further research and advocacy efforts to make public health policy changes.

Placed orders, answered customers’ questions and solved customers’ problems.Maintained distinct Net-A-Porter, MR PORTER and OUTNET branding and image.Fostered positive relationships with customers through eloquent email and phone communication.Created collections of suggested pieces tailored to individual customers’ personal style.

Latin American Studies Major, Film Studies Minor

Activities and Societies: Media Center Assistant, Delta Nu Sorority, New Leaf Sew & Swap Shop, WDCV Radio DJ.

Peru: Indigenous Peoples And Globalization

Spending spring 2014 in Cuzco, Peru conducting field research and writing an ethnography on indigenous identity and public art.