Mariel De Moya Email & Phone Number

Knoxville, Tennessee, United States

-Lead all communication efforts for UWGK, managing the communications team, in close coordination with the organization’s leadership. -Develop and implement a new 3-year UWGK’s marketing communication strategy, leveraging digital, social media, print, and events, to better convey the organization's mission and drive fundraising efforts.-Lead media relations, including the creation of a news site section of the website, dedicated to sharing our accomplishments and impact stories.-Lead a new branding rollout in close coordination with United Way worldwide.-Manage eight internal departments' marketing and communication efforts (including design, photography, and content) and supervise brand guidelines and vendor relationships.-Revamped design direction and communication efforts for our annual UpWard summit event for local nonprofits, increasing attendance by 30% and creating a new design direction for digital and printed materials. -Develop and manage the marketing and communications budget, ensuring efficient allocation of resources and adherence to financial targets.-Evaluate and monitor communication across all channels. -Recruits, trains, and supervises the in-house design team comprising graphic designers and content creators.

Miami, Florida, United States

• Rebuilt the College of Engineering’s (CoE) communication department, driving strategy, creativity, art, and design efforts for 13 departments. • Communicate and promote the CoE’s groundbreaking research through owned, paid, shared and earned channels, reaching over 200,000 stakeholders a month. • Increased Social Media reach by an average of 600% managing the LinkedIn, Instagram, and Facebook channels for the college and effectively impacting engagement. • Recruit, train, and supervise the design in-house team and vendors including copywriters, agencies, illustrators, photographers, and communication agencies.• Manage the website for the College of Engineering, including design, photography, and content for 13 departments of the college.• Ensure employees are following brand guidelines within the function and on university policy and procedures.• Collaborate and reports directly with UM Central Communications by actively pitching CoE stories and social media posts to improve the following and engagements on our sites.

Miami/Fort Lauderdale Area

• Lead brand management, supervising and/or supporting internal and external CoB stakeholders, ensuring brand guidelines are followed and increasing recognition and visibility.• Build reputation and recognition for CoB offerings, increasing the ranking and visibility of the B.S. in International Business, as well as the Online and in-person MBA programs• Drive creativity, art and design efforts for CoB for 12+ internal accounts, including campaigns and events for alumni, advancement, recruitment and community engagement. • Manage relationships with, and supervise, vendors including copywriters, agencies, promotional items and graphic designers.

Miami, Florida

• Directed art and design for FIU's CoB marketing campaigns and material, including a variety of online and print ads and collateral. • Executed the production of media and advertising content, including photo shoots, videos and signage. • Conceptualized and established a new visual image for the college, supervising a team of designers, account managers, illustrators and printers. • Led the creative direction for all of the college’s main events, engaging over 1,000 key stakeholders a year.

Miami, Florida, United States

• Redesigned the quarterly alumni magazine FIU Magazine, revamping the style of the magazine winning the publication’s 1st award.• Designed a variety of collateral such as posters, ads, and banners for different university colleges and programs• Coordinated the production of various photo shoots for the university, for recruitment and marketing material.

Santo Domingo, Dominican Republic

• Created concepts and strategies for ads and ad campaigns.• Created and designed the identity and logos for different brands• Designed brochures and institutional memoirs • Designed and created promotions for different clients. • Supervised the quality of the design team and the effectiveness of its work.• Worked with producers to delegate assignments and estimate time frames for all projects

Santo Domingo, Dominican Republic

• Supervised a large team of Art Directors and Web Designers.• Created strategies for the company’s clients and developed the concepts for various ad campaigns for clients including Motorola, Orange and Farmacias Carol (a local pharmacy chain)• Conceptualized and designed promotional material for the agencies different clients, including creating logos and brand identities.• Worked with vendors to outsource assignments and supervised the production of all campaign material

Santo Domingo, Dominican Republic

• Served as a Creative Art Director working both in Art Direction and creating concepts.• Designed logos and brand identities for different companies• Designed different materials such as but not limited to brochures, flyers, bulletins, ads, memoirs, etc.• Created presentations and presented and sold concepts to different clients.

Santo Domingo, Dominican Republic

• Worked under the Creative Director in creating and designing AD campaigns • Designed logos and brand identities for different companies• Designed different materials such as but not limited to: brochures, flyers, bulletins, ads, memoirs, etc.• Worked with producers in the implementation of different ideas.

Bachelor Of Arts - Ba, Interdisciplinary Studies W Marketing Communication Emphasis

Ba, Graphic Design

Aas, Graphic Design