- Responsible for driving the development and implementation of regional products for the Wholesale Commercial segment of the business.- Led the development and launch of an internal sourcing platform that delivers pricing recommendations and insights, enabling data-driven price offerings, optimizing margins, and reducing the purchase of loss-making cars. Improved TAT by 30%.- Executed a comprehensive product roadmap ensuring seamless data visibility across the car buying and selling process, enhancing operational efficiency and profitability.- Collaborated with data science and commercial teams to refine and integrate advanced pricing algorithms into backend systems, resulting in more precise and impactful pricing strategies.

- Spearheaded the development and execution of strategic digital initiatives, including the Property Online Booking System, CRM system, Analytics & PowerBI Dashboards, and Property Mobile App. - The launch of the Property Online Booking System revolutionized the property purchasing journey, driving faster sales conversions and boosting customer satisfaction.- Collaborated with stakeholders to identify business needs, define requirements, and prioritize features in product backlogs.- Led weekly sprints, ensuring clear acceptance criteria and alignment with business objectives.- Championed digital adoption by integrating technology to enhance business value and elevate the customer experience, aligned with the company’s digital transformation strategy.

- Led the digital marketing team for central and township campaigns, managing budgets over RM1M.- Increased sales conversions and improved ad effectiveness throughout an 8-month period.- Shifted to fully digital marketing due to the pandemic, launching online sales experiences, e-payments, and virtual events, achieving a three-fold increase in digital engagement.- Developed a lead performance dashboard to support data-driven decisions.- Oversaw all social media and web assets, ensuring alignment with business goals.

- Co-founded and led SDP’s business venture, dto – a co-creation platform that empowers customers to have their say in SDP’s upcoming developments, generating RM3bil in PR value for the company.- Spearheaded ideation to launch, managing a dynamic team and scaling dto to 5 projects within a year, from residential to community spaces.- Owned the product roadmap, driving platform growth and engagement through new features and enhancements.- Launched dtoIDEAS, including the BERSAMA campaign series, increasing engagement and platform value.

- Led a team to set new brand direction and refresh initiatives for integrated townships and products.- Executed four major brand refresh strategies, including Subang Jaya City Centre (SJCC), KL East, and Putra Heights.- Managed go-to-market strategy for Lot 15, SJCC, achieving 64% takeup rate in just two days.

- Developed concepts, layouts, and designs for logos, infographics, and marketing collateral.- Created content for social media messages and blog posts.- Produced short animation videos for tutorials, advertisements, and introductory content.

- Business analyst: Collaborated with business teams to identify current and future needs, elicited business requirements, and analyzed processes to develop solution strategies.- Enterprise architect: Led business architecture governance, provided strategic IT planning, and offered advisory on digital strategies, innovation, and new technologies.

- Rotated through various business functions, including strategy, enterprise architecture, sustainability, and quality management across different industries.- Conducted internal audits in the Property, Motors, and Industrial divisions, providing recommendations to improve governance, risk management, and control processes.

Winning concept at GSI IdeasLab and MAGIC’s ASEAN’s Next Great Idea Challenge 2016.

Assisted in the setup of systems and operations of the new ParkCity Medical Centre.

- A non-profit organization that proactively responds to families and the community to address issues of social and economic hardship.- Developed a business case for the financial feasibility of the “Horses for Hope” program with growth recommendations.