Support the Dallas College Board of Trustees’ goal to impact income disparity throughout our community. In partnership with multiple stakeholders I develop and execute marketing plans that increase support for student life issues that impact retention and completion such as food, childcare and mental health. Collaborate with a diverse array of individual and group stakeholders (both internal and external to Dallas College). My dedication to leveraging input from these numerous stakeholders has been instrumental in maximizing our organizational success.Use a proactive and solution-oriented approach as a key driver in addressing challenges and ensuring the success of our projects this year. I consistently exceed expectations by actively pursuing the knowledge, information, and skills necessary to critically analyze issues and effectively remove barriers. Grow the number of event attendees for college/community events as well as increase foot traffic for use of student services and programs.Demonstrate exceptional adaptability and flexibility, consistently exceeding expectations and serving as a role model within our organization. My abilities to adjust to transitions in the workplace, learn new skills, and take on new challenges has been a cornerstone of my professional development and contribution to my team, department and the larger organization as a whole.Consistently go above and beyond to ensure that each client/account receives personalized attention and exceptional service.Foster a collaborative, service-fueled and supportive environment both for my team and the teams I work with.

• Develop strategic marketing, digital marketing and communications plans that drive proven results.• Serve as a primary point of contact for Dallas College student support services — partnering with AVCs, Deans and Presidents to meet program goals. • Influence key stakeholders by identifying, analyzing and driving problems to resolution while handling complex issues simultaneously (often operating successfully in ambiguous situations).• Deliver outstanding customer service skills and serve as a consultant to constituents, finding creative solutions that meet program goals.• Apply messaging, copywriting and storytelling skills for marketing campaign development.• Use project and time management skills to plan, budget, track and manage resources, and follow through with multiple simultaneous projects and work across functional teams to meet deadlines.• Employ a variety of marketing channels to drive results and promote diversity, including web, email, social media, paid media, public relations and paid/organic search.• Communicate effectively verbally and in writing with constituents, both internal and external, to establish and maintain effective working relations at all levels of the organization.• Innovate to achieve desired outcomes, often with little direction.ACCOMPLISHMENTSScroll down to view the "Projects" section on this page for details about how I:• Impacted student retention through marketing.• Connected students with $200,000+ in monthly rent assistance. • Exceeded expectations and surpassed project goals by 5x.• Implemented strategy to yield a 35% conversion rate. • Increased engagement for multicultural marketing campaigns.• Supported launch of the college's first satellite.• Repeatedly influenced without authority.• Fostered an equitable, diverse and inclusive environment.• Collected 17,000 items for local food pantries.

• Manage a team of five employees, equipping them with tools, resources, and materials to successfully deliver community marketing to Dallas County. • Recruit and manage a team of 72+ volunteer student ambassadors – delegating tasks, assigning deadlines, and influencing to drive results.• Manage multiple simultaneous projects. Assign, schedule, train, review, and monitor each project to ensure progress is made within expected guidelines. • Serve as a consultant to internal constituents – Student Services, Campus Outreach, Government Relations – to develop and distribute high-quality, branded marketing pieces specific to their target audience.• Create and deliver training across teams to support lead generation, develop/maintain partnerships, and generate internal buy-in. Example: “Best Practices for Customer Engagement in Brand Activations.”ACCOMPLISHMENTSScroll down to view the "Projects" section on this page for details about how I:• Developed successful campaigns to reach multicultural and underserved communities. • Built relationships and established new cross-promotional programs in the community. • Built a template for the launch of third-party supported student programs.• Worked across organizational boundaries to build awareness of poverty among college students.• Led conceptualizing, planning and executing a virtual graduation.• Led a conference for 7K employees.• Purchased a mobile application to engage students.• Created and launched an incentive program. • Developed an onboarding process.• Gathered and synthesized information for online publication.

• Achieved business goals by maximizing the impact of digital content and improving UX online. Daily tasks focused on research, editorial planning, content management, content creation, content optimization, marketing and evaluation.• Generated content for the website, blog, win-back campaigns, programmatic marketing, and more.• Managed content for weekly employee and student enewsletters.• Oversaw the development of new marketing initiatives and community partnerships by serving as a project manager. Some examples include Guided Pathways, DART Student GoPass, WorkReadyU and Austin Coding Academy.• Built interdepartmental relationships to understand goals and align them with marketing strategies.• Worked closely with a wide range of departments to ensure consistent messaging across the district.ACCOMPLISHMENTSScroll down to view the "Projects" section on this page for details about how I:• Acted as a communication lead for the launch of Guided Pathways initiative at Dallas College. • Designed and launched DART Student GoPass program to reach underserved communities.• Earned national recognition for my work.• Created informative and fun online content. • Prepared employee communications about our SharePoint upgrade and website migration.• Was deemed a leader in innovation and selected for a rigorous leadership academy.

• Researched, wrote, edited, and proofread a variety of web content. • Led customer service for online-generated questions from web pages and social media messages. • Served as resource person and provided employee training. • Identified, evaluated, and recommended web tools and technologies.

• Managed 9 social media accounts for the college. Identified new ways to leverage content within each platform.• Wrote, designed, coordinated, and executed a wide range of communications efforts to support the initiatives and growth of the school across multiple channels: college brochures, press releases, social media, the website, email campaigns, billboards, print magazines (delivered to 60,000+ households), presentations, event collateral, and videos.• Proactively recommended new ways the college could strengthen its presence with underserved audiences. • Trained departments and student workers to perform social media management and customer service. • Hired, trained and supervised the “Street Team” for community outreach, under the umbrella of the Federal Work Study Program.

Manage a performing arts nonprofit. Oversee day-to-day company business, including directing, event and production planning, grant applications, etc. Recruit, hire, train and direct the talent, book performances, secure venues, create marketing, fundraise, and collaborate with stage managers, lighting designers, musicians, photographers, actors and more. Equip company members and choreographers for success.

Created concepts and copy for ad agencies and small businesses including O&H Brand Design, BigDigi LLC, Conrad Phillips Vutech and The Flip Group.

Assisted the Marketing Director in the development, planning, and implementation of company events, including national tours.• Developed and executed public relations programs.• Created company literature and other marketing collateral.

Acted as the Event Coordinator for Dance Council of North Texas, through the Exxon Mobil Community Summer Jobs Program. Responsible for assisting the Executive Director in the administration, planning, creation and implementation of community events.• Handled all copy and graphic design for summer event marketing materials and performance playbills• Coordinated and facilitated various events• Helped plan and develop of community-wide arts initiatives• Hired vendors and performance groups• Attended ExxonMobil summer intern training classes• Increase event attendance

Sold advertising and sponsorship opportunities for the campus' daily newspaper, including digital and print advertising. Wrote copy for various advertisements upon client request.

Served in a customer service role within visitor services. Helped prospective students, visiting families and freshman find their way around campus by providing directions and maps. Sold discount tickets for many local attractions and sporting events. Managed incoming calls. Opened and closed the main desk on weekends.