Marielle Murray Email & Phone Number

Mass General Brigham Cancer and Gene & Cell Therapy Marketing

Boston, Massachusetts, United States

- Developed, planned, and executed integrated marketing plans designed to recruit prospective students for 10-15 individual programs within the School of Healthcare Leadership at the Institute.- Optimized marketing efforts by utilizing marketing automation tools, CRM technology, social media marketing, cross-platform digital marketing and advertising, SEO.

Braintree, Massachusetts, United States

• Created and founded local artisan bakery that produced and distributed 6,000 – 10,000 units a week.
• Generated thousands of direct sales in eastern Massachusetts via farmers markets, festivals, events and private functions for almost ten years.
• Established wholesale business to service large catering companies and food distributors resulting in production sales doubling within one year and creating new revenue stream.
• Honed abilities to quickly and efficiently identify problematic issues while finding real solutions in real time.
• Hired, managed, coached and trained all in house workers as well as promotional retail teams.
• Constructed multifaceted social media marketing strategy to create highly engaged and loyal customer base.

Holbrook, Massachusetts, United States

• Managed the marketing and promotional aspects of over 15 various international and national ecommerce sites that fell under the parent company of US Markerboard.
• Contributed to a year’s long project that succeeded in US Markerboard being awarded a Federal Supply Schedule by the General Services Administration (GSA) which effectively allowed all government and military agencies.
• Created two company newsletters for standard customers as well as government & military customers. Newsletters contain promotions, product information, company updates and are released on a monthly basis.
• Coordinated, controlled and created all vendor promotions with over 50 vendors on a monthly, seasonal, and yearly basis.
• Established various customer retention programs and grew the Customer Loyalty Program from 50 members to over 500 in less than two years.
• Executed marketing promotions & campaigns such as email blasts, email promotions, direct mailing, and trade shows that reached over 20,000 customers.

Braintree, Massachusetts, United States

• Responsible for the development of all educational, promotional and instructional marketing literature.
• Co-led a consulting engagement with senior leadership to develop an organizational service line approach aimed at facilitating the strategic growth of priority clinical programs and courses.
• Developed and implemented a dashboard to measure and evaluate financial viability of clients. Mapped and assessed effectiveness of client processes to ascertain key areas of improvement.
• Managed internal and external databases with responsibility for data auditing and quality assurance. Responsible for analysis and monthly presentation of sales benchmark data to senior leadership.
• Challenged to develop audit process to analyze and reconcile historic review of client product usage. Compiling and cataloging previous sales metrics allowing group to reinvent the previous consignment inventory model.