Marielle Breneman Email & Phone Number

Duluth, Minnesota Area

Portland, Oregon

• Increased YOY AdWords conversions by 104.56% while decreasing CPA by 21.23% within 1st year of taking reins on account.
• Spearheaded YouTube campaigns, RLSAs, use of layered targeting and multi-stageremarketing, and campaigns targeting competitor keywords to enhance market share.
• Leveraged emerging targeting and ad delivery capabilities in the social sphere, from Redditads interest-based targeting to Pinterest campaigns promoting PR hits regarding product.
• Developed systems mapping GIS data based on key demographic combinations,municipal noise complaints, historic districts and landmarks. Collaborated with developerto replicate key GIS processes in Salesforce itself.
• Conceived LEGO-block approach for all Facebook marketing, creating ofaudiences and matrices in Excel to explore layering potential and compare permutations.
• Responsible for all digital analytics reporting to executive team and board of investors.

Vancouver, WA

Taking a UX-focused approach, mapped customer journeys through Google Analytics data andinterviews with business owners and clients. Conducted SEO audits and developed, presented,and executed integrative content marketing and CRO strategies.

Portland, Oregon Area

Assigned to client Fiat-Chrysler and corresponding dealerships, developed an in-depthunderstanding of the psychographics of specific model aficionados, and crafted resonating copy.

Portland, Oregon Area

Increased client retention by 35% by initiating company-wide shift to a ROAS-based account management approach.

Portland, Oregon Area

• Managed Facebook campaigns for SMB accounts.
• Helped brand establish thought leadership by generating authoritative social whitepapers and editorial calendar templates for potential and current clients.
• Pioneered company newsletter.

Portland, Oregon Area

• Championed SEO plan resulting in company’s ranking #1 on Google for targeted keywords
• In charge of copy-editing for outgoing proposals, reports, and marketing collateral
• Refined online brand strategy and oversaw social presence across all major platforms
• Actively networked in community to generate new B2B leads & conducted regular follow-ups
• Responsible for copywriting and editing website content
• Searched for relevant RFP’s & pitched most promising to CEO & marketing team

Portland, Oregon Area

Portland, Oregon Area

• Responsible for maintaining a consistent brand voice in student outreach efforts
• Planned and implemented Open House events for prospective students & parents
• Recruited, selected, and managed Overnight Hosts for prospective students
• Maintained & updated relevant sections of Admissions website
• Led campus tours for prospective students and their families

Bachelor Of Arts (B.A.), Foreign Languages: Spanish & French

Dean's List, Leadership & Public Service Scholarship, Clausen Academic Merit Scholarship

Html, Css, Sass, Php, Javascript, Ux, & Wordpress Theme Development

Coding and web design tutorials, through which I have completed literally hundreds of hours of study. Not a formal degree program, but the.

Continuing Education, Communication Design

A combination of coursework in graphic design, concepting, and copywriting, I refined my branding and advertising skills and learned how.

Applied Linguistics & Marketing

Honors

French

Summer Language Intensive Program; Intermediate French

Certificate Of Completion, Level C2 (Most Advanced Level For Spanish Fluency), "Español Para Extranjeros", "Superior" (Highest Possible Grade In Spanish University System)

Activities and Societies: Tutoring English as a Second LanguageYear-long study abroad to perfect Spanish language capabilities.