- Research, develop, and implement brand marketing strategies to increase awareness

- Collaborate with B2B clients to create and manage social content as a contract freelancer

- Research ethnic media to analyze, summarize, and translate reports on behalf of B2B clients- Aid marketing team in acquiring new clients through outbound sales- Write critical reviews, blog articles, and white papers that raise awareness in the ethnic media - Assist Communications Director and Sources Director in managing paid social advertising

- Create original and engaging content to promote personal brand and for B2B UGC- Negotiate influencer marketing partnerships to collaborate with target brands- Consistently improving engagement rates, increasing following, and building personalized voice- Maintain strong understanding of current social media trends

- Create social content for a large corporate agency used by global brands

- Partner with CEO in social media strategy and execution of marketing services

- Create and manage organic social media content on Instagram, LinkedIn, Facebook, Twitter, and TikTok for ICUC and B2B clients- Copywriting, graphic design, photo editing, and creating short-form video content for use by clients, Marketing, Sales, L&D, and DEI teams- Create and analyze data driven reporting to provide insights, trends, and opportunities for internal/external stakeholders- Foster and maintain collaboration with SaaS partner agencies

- Managed large corporate B2C brand accounts through reviewing, monitoring, and moderating- Understood clients’ social media strategy, tone-of-voice, and brand guidelines to communicate with target audiences efficiently- Crafted creative tailored content to increase participation and engagement- Facilitated training sessions to help onboard new hires and reduce ramp up time

- Continuously learned new skills to ensure a smooth retail operation with high degrees of customer service, attention to detail, priority setting, time management, and team building feedback- Worked in a team-based environment to ensure accurate planning of inventory- Assisted People Operations Planner in organizing and executing internal events- Played a key role in the team dedicated to help transition the entire store over to Apple's new retail format