Marie Mccarthy

Marie Mccarthy Email and Phone Number

Vice President, Marketing | Inspiring Teams to Achieve Brand & Revenue Growth Through Innovation.
Marie Mccarthy's Location
Grosse Pointe, Michigan, United States, United States
Marie Mccarthy's Contact Details

Marie Mccarthy personal email

n/a
About Marie Mccarthy

As a Vice President and Director-level Advertising & Marketing Leader, I have driven over $13 million in additional revenue through strategic contract acquisitions and upselling initiatives while leading cross-functional teams to execute award-winning campaigns, including a 2024 Effie award-winning website.Simply put, I love to work. I love to learn. I love to lead.

Marie Mccarthy's Current Company Details

Vice President, Marketing | Inspiring Teams to Achieve Brand & Revenue Growth Through Innovation.
Marie Mccarthy Work Experience Details
  • Mrm
    Vice President, Account Director
    Mrm Dec 2020 - Oct 2024
    Detroit, Michigan, United States
    Digital Agency of Record and Team Leader for General Motors Customer Care & Aftersales division, transforming the brand's web presence across their digital ecosystem by improving user experience and creative strategy. Key achievements include securing a $4MM annual contract, winning a 2024 Effie award for creative effectiveness, and fostering cross-functional collaboration across multiple departments.
  • Mrm
    Chevrolet Global Quantum Content Hub Manager (Onsite Gm Role Via Mrm)
    Mrm Aug 2017 - Dec 2020
    Greater Detroit Area
    Led the Chevrolet Global Content Hub at General Motors, developing new processes and a creative approach for efficiency without compromising the brand. Directed the migration of regional and market websites to the Quantum Platform, successfully launching three regions and 20+ markets. Collaborated with the US team to reduce content delivery delays by 60%, cutting the average wait time by 35 days. Built strong relationships with GM Digital Managers globally, acting as an advocate for regional needs in the US office.
  • Innovid
    Regional Director Of Customer Success/Account Director
    Innovid Sep 2016 - Aug 2017
    Greater Detroit Area
    Directed media production across several brands. Managed client relations, procurement, and revenue generation. Partnered with the Regional VP of Sales to achieve over $4MM in revenue while fostering collaboration between onshore and offshore teams. Led campaign execution, providing guidance to ensure timely video ad launches. Supervised both Client Services and Customer Success teams.
  • Entertainment Promotions
    Director Of Account Management
    Entertainment Promotions Feb 2015 - Sep 2016
    Greater Detroit Area
    Enhanced client services performance through skill-building and career planning, with clear quarterly training goals tied to company roles. Improved tactical execution by refining processes, offering faster “white glove” services, and resolving issues within 24 hours. Strengthened collaboration with the Sales Director through clearer communication and implemented initiatives that boosted both internal and external team benefits.
  • Microsoft
    Director Of Account Management
    Microsoft Oct 2012 - Feb 2016
    Greater Detroit Area
    (Microsoft Division was acquired by AOL in 07/2015; 07/2015-02/2016 we transitioned and worked under the AOL brand)Managed service execution of advertising sales for MSN and AOL’s product portfolio, overseeing KPIs like revenue, optimizations, and low credits. Led team training in upselling, project management, and sales relationships, while guiding two Senior Account Managers into new roles. Maintained an error-free record and was recognized as District of the Year in 2015 by Regional Leadership
  • Mrm//Mccann
    Associate Director Of Project Management
    Mrm//Mccann Apr 2010 - Sep 2012
    Greater Detroit Area
    Managed project deliveries, media creation, and digital production for General Motors' consumer marketing websites, driving significant project growth by expanding the agency team. Streamlined communication and improved time management by implementing new naming conventions and processes, increasing weekly maintenance tasks from 3-5 to 30. Ensured adherence to project requirements through effective delegation, version control, and collaboration with internal teams and partners. Led performance reviews, resolved employee issues, and handled daily troubleshooting to ensure smooth workflow and project success.
  • Organic
    Manager, Project Management
    Organic Nov 2007 - Apr 2010
    Greater Detroit Area
    Led the design, development, and launch of the U by Kotex website for Kimberly-Clark, while overseeing project planning and forecasting for enhancements and launches for the Dodge automotive brand. Managed client interactions, legal coordination, and strategic site updates, including model year refreshes, product launches, technical updates, and Dodge Motorsports site maintenance.
  • Gtb
    Digital Delivery Lead
    Gtb Jan 2005 - Feb 2007
    Greater Detroit Area
    Managed pre-production, delivery, and marketing launches for Ford's SUV and Truck branding, as well as sweepstakes, product launches, and event marketing sites. Coordinated between strategy, account, project management, creative, and engineering teams. Oversaw vendor relations, assisted clients and Ford Finance with project financials, and ensured alignment with the annual digital budget.
  • Bbdo Detroit/J. Walter Thompson
    Early Career/Additional Experience
    Bbdo Detroit/J. Walter Thompson May 1997 - Dec 2005
    Greater Detroit Area

Marie Mccarthy Skills

Digital Strategy Interactive Marketing Project Management Integrated Marketing Digital Marketing E Commerce Interactive Advertising Marketing Communications Mobile Marketing Information Architecture Online Advertising Digital Media Web Analytics Strategy Creative Direction Advertising

Marie Mccarthy Education Details

Frequently Asked Questions about Marie Mccarthy

What is Marie Mccarthy's role at the current company?

Marie Mccarthy's current role is Vice President, Marketing | Inspiring Teams to Achieve Brand & Revenue Growth Through Innovation..

What is Marie Mccarthy's email address?

Marie Mccarthy's email address is marie.mccarthy@gm.com

What schools did Marie Mccarthy attend?

Marie Mccarthy attended Southern New Hampshire University.

What skills is Marie Mccarthy known for?

Marie Mccarthy has skills like Digital Strategy, Interactive Marketing, Project Management, Integrated Marketing, Digital Marketing, E Commerce, Interactive Advertising, Marketing Communications, Mobile Marketing, Information Architecture, Online Advertising, Digital Media.

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