A vibrant and enthusiastic senior marketing and communications executive who has developed best practice marketing strategy, led and motivated teams to implement highly effective marketing campaigns (B2B, B2G as well as B2C) to support that strategy. Experience spans across Professional Services, Financial Services, IT services, Health & Aged Care and FMCG.Proven success in developing marketing strategy around customers, stakeholders and influencers, and has a strong understanding of business strategy. Has led change management strategies and has successfully influenced boards, CEO's, peers, direct reports, and staff to embrace new opportunities that drive business success.Specialties: Strategy, marketing strategy, strategic communications (corporate affairs, communications and media), brand strategy, customer experience, digital experience, sponsorship, segmentation strategy, event marketing (big events both national and international) product innovation, advocacy, mentoring and leadership