Vice President, Mobile Innovation
New York, Ny
• Led teams across different business units to sell innovative mobile research solutions to Unilever, P&G, Coke, Pepsi, Microsoft, L’Oreal, American Express• Led global teams to develop new digital research solutions for Millward Brown & Kantar; focusing on integrating social media and mobile measurement into more traditional research• Managed external partnerships to pilot new technology and collaborate on joint business opportunities• Wrote and championed the Mobile Business Strategy for North America, which became a guide for Millward Brown globally• Reinvigorated and developed new mobile solutions and best practices in the areas of mobile ad effectiveness, mobile as a data collection device, passive monitoring of mobile behavior