Uncovering Insights and doing something with them-Unifying Creative And Technical… “what’s missing?” In a nutshell, “IF” you want help creating a better game changing experience vs. status quo for your consumer, contact me. Experienced visionary innovator, qualitative and ethnographic market researcher, who can uncover insights, translate to design principles, and help you solve problems, as well as plan the future of your business. 15+yrs in global cross-functional & multi-cultural teams across top brands in Fem Care (Always/Tampax), Baby Care (Pampers) and Home Care/Professional, focusing on 360o consumers’ experiences, in areas including, plant and line start up, market research and technology innovation, for two Fortune 500 companies - Procter & Gamble, and Miller Brewing.Research Approaches: Design Thinking/Anthropological and management via SCRUM methodology (certified SCRUM Master)Specialties:1. Strategic: Vision, Experience Creation and Pathway2. Market Research: Consumer Insights of Behaviour & Unmet Needs3. Start Ups: Change Agent & Guide, Team Start Up Skills include: Design Thinking, Holistic Communication Strategy, Ethnographic Research, Implicit Cognition, Brand Management & Strategy, Shopper Behavior, Tailored Research Tools & Techniques, and Quantitative.
Listed skills include Product Development, Consumer Segmentation, Segmentation, Consumer Products, and 35 others.
