Responsible for supporting Garnier Skincare DMI Product Managers in the development & execution of new product launches' strategies :▪ Worked on face care franchises, including Garnier Vitamin C range & tissue mask category▪ Presented new designs, concepts, trends, textures to help define the 2025 launch strategy▪ Managed the development process of new launches for 2023-2024: concept creation, designbriefs, packagings, formula testing, claim listing, trends analysis▪ Collaborated with cross-functional teams, including R&D, Marketing, Regulatory Affairs, and Supply Chain, to ensure the successful development and execution of new launches▪ Monitored & reported the performance of Garnier Skincare on a monthly basis (Nielsen)

HEC Paris x Sézane Business Project▪ Designing delightful client experiences at each step of the client lifecycle & cost assessment for each set of experiences▪ Providing business impact hypothesis of the set of experiences on Client KPI’s

BISSELL is a US-based family owned-company that is specialized in floor cleaning since 1876. My role within the Marketing & Communications team at BITCo Amsterdam involved:▪ Actively supporting Marketing activations and hero product campaigns across European markets, including digital Marketing, PR, influencer marketing, and social media.▪ Working with BISSELL in-house studio to brief, review and approve assets▪ Managing the international assets management platform to ensure all Marketing & Communications materials are deployed successfully to distributor partners▪ Proactively monitoring Marketing & Communication trends and competitors' marketing activations▪ Supporting the development of BISSELL Pet Foundation in new markets (EMEA) and launching new activations▪ Supporting digital development projects

▪ Promoting life as an RSM student on social media (#RSMlife).▪ Showcasing what RSM and Rotterdam have to offer to prospective students.

The RSM STAR Case Club is a selective consultancy organization, providing trainings to high-performing undergraduate students. ▪ Active participation in strategy trainings related to business & consultancy taught by professors▪ Application of theory learned in workshops during (corporate) case-solving events▪ Buddy at RSM Star Case Competition (2019) for the team from UTS (Sidney)

▪ Tutoring the online IBA1 courses: Introduction to Business & Organizational Behaviour.▪ Preparing slides and summarizing theory.▪ Recording sessions using Camtasia.▪ Organizing exam preparation sessions.

The Erasmus Sustainability Shop is the central platform for all campus community to find affordable and sustainable alternatives to everyday products. My role within the Erasmus Sustainability Shop involved the following:▪ Development of a marketing plan ▪ Creation of various posts for promotion▪ Helping with the setting of the physical and online stores▪ Design of the logo

▪ SoMarques, a start-up that sells fashion apparel online from various brands such as Guess▪ Two weeks in the marketing/advertising team of the retailer "SoMarques"▪ Main responsibilities: monitoring and tracking the company's activity on social media