• Lead data-driven content marketing, account management, and fundraising and marketing strategy efforts at my content agency, partnering with clients in education, B2B and B2C, healthcare, and nonprofit.• Drive demand generation and content strategy, managing a team of up to 10 content writers and editors, aligning multichannel content to brand voice standards. Hire and mentor W2s, 1099s, and agencies.• Develop integrated marketing strategies and campaigns in collaboration with clients… Show more • Lead data-driven content marketing, account management, and fundraising and marketing strategy efforts at my content agency, partnering with clients in education, B2B and B2C, healthcare, and nonprofit.• Drive demand generation and content strategy, managing a team of up to 10 content writers and editors, aligning multichannel content to brand voice standards. Hire and mentor W2s, 1099s, and agencies.• Develop integrated marketing strategies and campaigns in collaboration with clients on a monthly basis; responsible for 10+ complex initiatives annually, generally focused on email and web content.• Manage and own day-to-day operational processes of five marketing accounts at once to ensure timely project delivery, monitor scope of work, and upsell accounts; grew top client CLV by 886x in six years.• Produced 100+ customer journey maps leveraging marketing data and audience research and created 50+ content templates to drive process improvements and growth in marketing-driven sales.• Boosted email program for health education client: open rate 48%+, CTR 14%+, and conversions 5%+.• Invented a proprietary brand voice framework, empowering 100+ businesses with a differentiated and recognizable brand voice and tone to drive awareness, unify messaging, and increase revenue. Show less

• Wrote compelling development communications proposals, helping raise more than $1 million (annual organization budget of $3 million) from public and private sources, including the Museum’s first significant, six-figure, multi-year federal grant from the IMLS Museums for America.• Identified, cultivated, solicited, and grew foundation giving; developed and implemented fundraising strategies and timelines; interfaced directly with foundation trustees through site visits, phone, and email;… Show more • Wrote compelling development communications proposals, helping raise more than $1 million (annual organization budget of $3 million) from public and private sources, including the Museum’s first significant, six-figure, multi-year federal grant from the IMLS Museums for America.• Identified, cultivated, solicited, and grew foundation giving; developed and implemented fundraising strategies and timelines; interfaced directly with foundation trustees through site visits, phone, and email; leveraged board and committee support to attract new donors and create funding campaigns. Show less

• Wrote, edited and proofread proposals, stewardship reports, acknowledgement letters, newsletter and magazine articles, special correspondence and promotional materials• Regularly met with health care specialists to maintain up-to-date information for fundraising and stewardship• Maintained integrity of writer-related data and details in Raiser’s Edge• Supervised seasonal interns

Mentored students in critical writing skills through one-on-one sessions; taught students how to increase writing effectiveness through conciseness, clarity, organization, thesis development, proper grammar, and formatting.