Im a member of Chief, a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

In this position, I was the chief communications, marketing, government affairs and community outreach strategist for the zoo. I managed an interdisciplinary team of 14 people who work in the fields of government affairs, internal and external communications, crisis communications, social media, digital media, design, brand strategy, public relations, and community relations.• Developed a new Brand Platform, Strategy and Application to leverage brand equity to become a recognized conservation leader.•. Revamped digital media strategy resulting in 2000% channel growth, $20 ROAS, and 85% customer database retention rate. •. Drove aggressive COVID-19 fundraising communications strategy that exceeded goal by 250% within six weeks.• Led Science & Cultural Funding District relationship, ensuring community value was being met and communicated.•. Exceeded all earned and raised financial goals for fundraising, membership, and attendance since 2017.• Developed new partnership strategy and packages, growing partner engagement and revenue consistently for past five years.• Drove communications and policy development with NGO partners to pass Federal and State legislation, resulting in over $320M for wildlife conservation initiative.• Achieved record earned media value and impressions each year since 2017.•. Revamped crisis communication strategy after terrorist threat. FEMA trained.•. Helped lead Strategic Planning process.

Responsible for collaborating with division and facility senior leaders to create, communicate, coordinate, and assist with the implementation of targeted marketing strategies to enable service line and brand growth in division markets.• Develops and implements a master marketing and communications plan to meet organizational needs and support primary division business goals. • Ensures the alignment and integration of facility, division, and corporate resources around the facility, division and service line development plans, including the projection of capital, operating, information technology, and human resources needs.• Creates and enables the development of marketing strategies to support service line and general business growth plans to increase market share.• Researches, identifies, secures, and negotiates contracts with external marketing resources, and public relations firms to support service line and facility/service line branding initiatives to build awareness.• Serves as the primary lead to facility and division senior leadership to identify issues and risks, to collect information for division-wide decision-making, and to provide value-added services to the key business drivers. Ensures availability of key information required for division-wide decision-making around general business growth and service line development strategies, including pricing, positioning, and accessibility.• Evaluates, investigates, and remains abreast of public policies and environmental activities which have an impact on the operation of the facilities; remains fully familiar with regulatory standards impacting hospital operations.• Serves as the division spokesperson for high visibility public relations issues, events, and initiatives; collaborates with both division and senior facility leaders to design and implement targeted public awareness campaigns and strategies.Manages a team of six highly skilled and engaged marketing and communication managers.

Led client engagement in the development of brand positioning, promise, expression and the strategies for launching and sustaining their brands. Focused on finance, healthcare and technology industries.

Led Strategy, Business Development and Client Management efforts for telecommunications and healthcare clients in various markets across the US. Added healthcare clients to company roster, growing agency services, capabilities and revenue streams.

Let Advertising and Client Management Services for agencies primary account, Centura Health.

Led the agency through tremendous growth from $500K to over $6MM within two years through client acquisition, service development and vendor acquisition. Established strategy and media departments. Won numerous national awards for marketing in hospitality, healthcare, economic development and construction services.