Since 2017, I have played a pivotal role in scaling the Global Goals World Cup (GGWCUP) to a global phenomenon overseeing the expansion of the GGWCUP to 25 tournaments hosted across 17 countries, engaging 7,800+ players worldwide.In the fall of 2023, with Majken Gilmartin, CEO of EIR Soccer, to launch the Sensational League. This innovative league is poised to make a significant impact on the sports landscape, with its inaugural US season partnership with Detroit City FC. More: www.sensational-by-eir.com My work at EIR also includes:- Part of the concept development of new programs such as a new league format designed in collaboration with La Liga and an alternative physical activity school program founded by LEGO Foundation.- Play leading role in SoMe campaigns both concepts, tracking and executions, incl. email flow/communication with our player community and program participants e.g successfully managed the Eir Coach Program, certifying 102 women (in Europe and Jordan) and securing funding from organizations like Novo Nordisk Foundation and Erasmus+.- Develop brand, communication strategies, fundraising/foundation application and writing, data tracking, contact to teams and latest app concept and development.- Shop The Ball, e-commerce. Managed the setup and ongoing operations of our online store on the Shopify platform.(About) Eir Soccer revolutionizes recreational football, inspiring women and expanding the scope of sport. EIR has also tackled the football/soccer safety issues since by 2008 by releasing the first football designed to fit the physicality of female players reducing injuries and maximizing the game experience. Key bullets from my career portfolio:- 14+ years of advertising experience, specializing in branding, storytelling, concept development, cross-media advertising, marketing, and social media strategies for top Danish and international brands like Vestas, Telenor, Danske Bank, and Arla.- Founded Captain Kidd Books, an independent publishing house, and published two books: "The More You Need - The Less You Get": An alternative Pearl Jam biography — and "Punk Rock Is Freedom": Based on personal interviews with Cobain's predecessors, contemporaries, and heirs of punk rock, as told to Danish author and rock journalist Henrik Tuxen.This experience included fundraising, building crowdfunding campaigns, editing, and organizing author book tours in the US, Colombia, and Argentina. - Dual Danish-American citizen. Married to Ted Shumaker (VO artist + radio host). Mother to Adelin. Relocated to Detroit from Copenhagen.