Marie Rotkirch Email & Phone Number

I min roll som digital strateg ingår jag i ledningsgruppen för digitalisering som har uppdraget att strategiskt leda och samordna den digitala utvecklingen i Nacka kommun. Mitt uppdrag innebär att jag i nära samverkan med våra olika verksamheter analyserar behov och identifierar digitala utvecklingsmöjligheter samt skapar metodstöd och utbildningsmaterial. En betydande del av mitt uppdrag innefattar också systematisk uppföljning av kommunens digitalisering, inklusive processutveckling.

Stockholm, Sweden

My role at Roche AB is to drive and implement the overall digital strategy for Roche Sweden, and together with product and medical managers develop and implement digital tactics aligned with product specific strategies and marketing plans. Responsibilities I have are to ensure timely and compliant implementations and continuous optimization of processes for digital projects. This includes everything from driving concept development for new digital services to implementing analytics dashboards or securing content planning effectiveness.

During my time at Creuna I've worked on various projects mainly with clients within FMCG and pharmaceutical industry, with a full service digital approach. My role included social media planning and content production, strategy, digital campaign management, web project management and support management.

Coordinating projects and resources within our unit Marketing Solutions.

Project Manager in the field of digital direct marketing, providing communication and distribution solutions for our customers. Main areas: email- and web marketing, digital color VDP.

Planning, producing, managing and executing email, SMS and web based projects, both for B2B and B2C for larger companies.

The second year of Nackademin I carried out a pre-study for Historiska muséet that was used in the two year long re-designproject of their site www.historiska.se. My mission was to improve their site in the aspects of usability and accessibility.

Part time job while studying webdesign at Nackademin

Ai Masterclass

A two day masterclass: Master AI to create, analyze, and innovate.

Design Thinking For Innovation

A course that equips you to move from strategic thinking all the way to creative execution. Processes and tools to solve problems.

Online Process Design And Facilitation

A 6 week course on how to design online learning experiences, workshops and meetings to achieve clear impact and outcomes.

Online Digital Marketing

Course outline: Fundamentals of Digital Marketing Key approaches to activation, acquisition, conversion & retention How to create.

Processutveckling/Process Development

Develop business processes designed to accomodate the customer journey, while equipping the organisation to work smarter and with agility..

Gaiq Certification, Google Analytics

Attended a course and passed the test to earn Google Analytics Individual Qualification (IQ) certification.

Organizational Leadership

A leadership programme including personal leadership, situational leadership (SLII), creating effective teams, coaching and feedback.

Business Transformation

A three day master class on the essentials of business transformation in a digital world. Learn the process to help drive change.

Integrated Marketing

Certified Project Manager, Certified Project Manager

A series of four courses in project management - Project Management, Identifying User Requirements, Leadership in projects etc. (PMI.

Strategic Information And Pr

Evening classes for 10 weeks, giving a wide orientation in the different types of informationchallenges that companies are facing today.

Web And Interaction Design

Activities and Societies: Worked as project manager on the graduation exhibition for the Webdesign- and Digital Graphics-programmes.

Media- And Communicationscience, 40 P

High School, Civics With Focus On Media