Global Sales Director Coperni

The Attico x Redone collab

IVY PARK, athleisure brand co-founded by Beyonce and the Arcadia Group.Business development and account management-> Strategy & planning - Development strategy, account planning, forecasts-> Market researches to identify potential key partners for each markets-> Negotiating the commercial and legal terms-> Sell the collections (London, Paris, New York) -> Set up and follow up activation of marketing plans (pop ups, 360 launch plans, online campaigns etc.)After 1 year a Ivy Park:- 6 new markets/countries opened - On boarding more than 15 majors partners- Orders for the area doubled

Management of wholesale accounts in France, Belgium, Luxemburg, Italy, Spain, Portugal, Greece, Turkey, Ukraine, Russia and Azerbaijan.

Commercial assistant at Lanvin, in the wholesale womenswear (clothing and accessories) team.- Follow-up of over 500 worldwide clients- Showroom organization - Sales analysis- Expenses follow-up and process improvement

Clients & Partners MarketingOrganization of events and training, awareness presentations & training sessions delivery Web sites management Commercial support Dash boards

Apprentice in the Mobility & End-user unit.- Competency & technology Monitoring.- Strategic analysis & recommendations (value chain, range of product, commercial strategy).- Assistant to product managers, building up commercial and selling tools.

Internal & recruiting communication department. - Discovering Corporate communication & client accounts management.- Following up the creation & production of communication mediums (leaflets, posters…).- Analysis, summary, and formatting of client’s internal documents (Sanofi-Aventis).

- Analyzing and reporting on Max Factor’s in store competitive tracking.- Analyzing and reporting on P&G POSM stocks.- Launching of national promotional operation, in close collaboration with advertising agencies.

Customer Business Development team Auchan and EMC.- Discovering trade marketing & sales, and bargaining in convenience goods markets.- Analyzing the best practices in the field in collaboration with sales developers, to build a teaching booklet.- Sales force animation (newsletters & contests).- Analyzing and reporting on P&G results at “Chronodrive” and recommendations to improve its performance.