Mariesa Lee Ricks Email & Phone Number

New York, New York, Us

Stealth.Industries: Luxury, Beauty, Retail, Fashion, Lifestyle, Wellness, CPG, Tech

London, Nw5, Gb

Spring is a world-class integrated creative agency, featuring state-of-the-art studio spaces, a private co-working members club, and premium spaces to host prestigious events. Clients include: Tom Ford Beauty, IMG/WME, Canada Goose, Marc Jacobs, Google, Estee Lauder, Tribeca Film Festival, and Conde Nast. With offices in New York, London, Milan, and LA, Spring spans 300+ employees worldwide.

London, Nw5, Gb

• Optimized operations, policy, and tools across all New York business units to efficiently implement business strategy to maximize efficiency, profitability, and growth.• Managed project profitability via burn report analysis and implement solutions to minimize impact of financial loss.• Defined resourcing planning, budget, contractor management. • Partnered with the President to build/maintain high performing teams (both FT and freelance talent) that enhance the quality of creative work. • Supported continued development and refinement of the annual strategic planning process for the New York business units. • Led New York strategy regarding Covid-19 response and operational execution, defining office policy, client best practices, and success metrics. • Collaborated with Milan and London office to lead, define, and execute Spring Global DEI pillars and priorities for executional initiatives.

London, Nw5, Gb

• Led cross-divisional team across strategy, creative operations, pitch rounds, and executive teams to execute award-winning $11M experiential marketing activation for Fortune 500 client. Resulted in PR value of $64MM+ and 376MM+ earned media gross reach within first month of launch. • Negotiated contracts with senior stakeholders and legal teams to maximize Spring partnership revenue and value.• Strategized and execute operations optimizations across Partnerships division to improve client satisfaction and drive incremental cross-divisional revenue opportunities.• Awarded 2020 Campaign US Female Frontier "Rising to the Top" Honoree, one of 5 awarded nationally.

London, Nw5, Gb

• Managed client relationships and P&L for largest accounts (e.g., Pepsi/LifeWTR, Universal Music Group, TribecaTV, Tribeca Film Festival, Mastercard, Conde Nast).• Optimized internal operations for largest event executions (NYFW, Tribeca Film Festival, etc.) and institutionalized strategic debriefs and company-wide playbooks for cross-division alignment.• Engaged in account and project management for Spring’s largest cross-divisional clients (> $0.5M annually).

London, Nw5, Gb

• Served as Chief of Staff to Global CEO, supporting revenue growth of 50% Y-O-Y and return to profitability.• Collaborated with CEO to project manage operations, strategy execution, and corporate development initiatives across business units.• Created executive/board presentations and provided recommendations to CEO and Senior Management.

Strategically advised online luxury intimate apparel start-up on supply chain production and marketing.• Collaborated with CEO to conceive go-to-market strategy, create brand positioning, and draft business plan to create niche segmentation within $170B intimate apparel market.• Managed relationships with international factories utilized by top fashion brands (e.g., Chanel, Dior, Hermes) to facilitate cost-effective, high quality production.

New York, New York, Us

Maximized returns on investment by providing investment and asset allocation recommendations to advisor teams managing individuals/institutions worth $10M-$650M by assessing current and proposed asset allocations.

Cambridge, Ma, Us

Advised leading global technology clients on competitive strategies to increase market share and revenue. Clients included Samsung, US Department of Justice, T-Mobile, Verizon, and Huawei. • Collaborated with cross-functional team of 15+ to synthesize legal reports for 3 U.S. International Trade Commission cases to analyze impact of product ban on market, public health/welfare, and innovation.• Constructed shortfall models to demonstrate U.S. market impact of 0-24 month import ban of 45MM+ mobile phones for Top 2 global mobile phone manufacturer.• Analyzed 50+ historic cases of U.S. smartphone supply chain delays to demonstrate difficulty for non-excluded mobile phone manufacturers to make up void of 68MM+ mobile devices.Graduate Student Intern 2011-2012

Directed strategy and secured healthcare stakeholder partnerships to drive product adoption among families of 20M chronically-ill children for web-based healthcare start-up.• Formed and managed relationships with various MA and TX healthcare stakeholders and health-oriented non-profit organizations to discern pediatric healthcare needs for target populations.• Informed product development, collaborated on Beta testing recruitment/evaluation, and engaged in social media outreach.

(Healthbox-accelerated Health Start-up with user-base of 160,000)• Developed free comprehensive nutritional smartphone app for management of 5 chronic health conditions• Collaborated with team of 8 on Beta development, product marketing, and securing nutrition information from 100,000+ restaurant locations.• Directed design and implementation of pilot testing/clinical trial among 6 schools and coordinated approval with HSPH IRB to pilot app among low-income and minority Boston high school students and local college students• Wrote grant proposals and prepared venture capitalist pitches to raise capital.

Master Of Business Administration (M.B.A.)

S.M., Social & Behavioral Sciences (Formerly Known As Society, Human Development, & Health)

A.B., Human Evolutionary Biology/Pre-Medical Studies; Citation In Spanish

Alumna