Marie Večerková Email & Phone Number

Okres Brno-Město, Česká Republika

Main part of my job in Travelking is:- Discussing with management their priorities, then making analysis and thinking how to improve Travelking website or functionalities. Talking with all departments as a part of that process. - Planning the whole web/functionality improvement process as a project, time estimating with other colleagues, tasks planning and then monitoring progress.- Making assignments for UX, graphic designer, front end and back end developers --> consulting and solving problems they have during their work and then evaluating and testing the job they have done.- Monitoring the "finished functionality" and then solving problems, testing and again making analysis, research for make another improvements.----I worked/am working e.g. on these projects/products:- Rebranding from Slevoking to Travelking- HU expansion- Online reservations functionality- Surcharges functionality- Website improvements and redesigns+ when I have free time, I do some SEO improvements.

Leading the team of marketing consultants;Leading them to improve their skills, caring about their happiness and motivation in line with agency vision, goals and needs.HR process.Cooperation in determining and achieving agency vision, business strategy, goals and development of agency services.Cooperation in optimization agency processes and workflow.Assisting the Business Development Manager team with clients marketing strategies.

I worked on the whole SEO process:- SEO analysis with determining the best opportunities for improvement. - Cooperation with web development teams to improve (technical) SEO.- Identification of SEO quick wins- Keyword research- Creating a website Information Architecture in cooperation with UX team- On-page improvements - Link building strategies and continuous link building---------------------------------SEO is just a part of marketing and marketing is just a part of the whole business. I like to look at the problems and their causes and solutions in a wider context, that is why I like to ask questions such as: Where do you want to be in upcoming 1, 3, 12... months? What problems do you have? And other questions about your business and marketing goals/current state/target group. And then we can talk about SEO and if you really need it.________________________________Other activities:- Speaking at conferences (SEOrestart, SEOloger naživo, Shopcamp, Digisemestr)- Lecturing SEO lectures and workshops - public and indivindual too

Usability analysis of the websiteMobile game testingMaking of creative content for mobile game

Mgr., Informační Studia A Knihovnictví

Thesis topic: Mobile SEO

Bc., Informační Studia A Knihovnictví

Bachelor thesis topic: Heuristic evaluation in the context of HCI focused on academic library website

Certificate, Psychology

Six-month course of Psychology.

Education record