Mariet Niesen

Mariet Niesen Email and Phone Number

Lead International Marketing | Head of Brand, Marketing & Communications @ brainbay
utrecht, utrecht, netherlands
Mariet Niesen's Location
Amsterdam, North Holland, Netherlands, Netherlands
Mariet Niesen's Contact Details

Mariet Niesen personal email

n/a

Mariet Niesen phone numbers

About Mariet Niesen

Positive, pragmatic and result-driven leader. Down to earth and hands-on mentality, with a can-do attitude. Great execution power. Experienced in leadership, brand and marketing. I thrive in a dynamic environment with high growth ambitions. I‘m a marketing professional with a customer centric heart. I love brands and making them grow. I enjoy creating & executing marketing strategies, preferably in innovative organizations. I believe in new leadership which is found in inclusion and empowering the organization to accelerate; self-steering teams.My drivers: challenge,ownership, teammotivation, fun.Areas of expertise: leadership | strategy | stakeholder management | strategic brand positioning | corporate communications | strategic partnerships | proposition development | performance based marketing | campaigning through all channels| customer engagement | UX & UI

Mariet Niesen's Current Company Details
brainbay

Brainbay

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Lead International Marketing | Head of Brand, Marketing & Communications
utrecht, utrecht, netherlands
Website:
brainbay.nl
Employees:
30
Mariet Niesen Work Experience Details
  • Brainbay
    Senior Marketing Consultant A.I.
    Brainbay Sep 2023 - Present
    Utrecht, Netherlands
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  • Flux
    Senior Marketing Consultant A.I.
    Flux Sep 2023 - Present
    Amsterdam, North Holland, Netherlands
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  • Bouwinvest
    Senior Marketing Professional A.I.
    Bouwinvest May 2022 - Jul 2023
    Amsterdam Area
    Responsible for corporate marketing & communication b2b:Positioning the Bouwinvest brand and products in the investor marketIntroducing new propositions
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  • Moneyou, Online Financial Products: Payments, Savings, Loans, Mortgages
    Team Lead International Marketing At Moneyou
    Moneyou, Online Financial Products: Payments, Savings, Loans, Mortgages 2018 - Jun 2022
    Amsterdam Area
    Responsible for the international marketing team in Germany and the Netherlands:Brand, marketing, corporate comms, internal comms, marketing comms, PR and research.Create a marketing organization that fits an agile working environmentCreate & execute the marketing strategy (b2b | b2c)Customer engagement through data driven management Performance based marketingProposition development of Moneyou GoStakeholder managementCampaigns through all channels, online and offline, in-app.
  • Moneyou
    Manager Brand & Marketing Communications
    Moneyou 2013 - 2018
    Amsterdam Area, Netherlands
    Responsible for the Brand & marketing communications strategy of Moneyou.Rebranding: development and introduction of new corporate identity and commercial identity.Positioning the Moneyou brand and products in the market as well as developing and introducing new financial products.Campaign management through all channels, online and offline, in-app.Development and introduction of a co-creation platform ‘Moneyou Create’.Managing the social media, email marketing, PR and marketing coordination disciplines.Moneyou enables people to handle their financial needs with greater confidence and independency, by creating financial products and services that are transparent and easy to use.Moneyou is a challenger of ABN AMRO and a 100% subsidiary. She was the first provider of a 100% digital mortgage (2001), 100% online savings (2008), banking app (2010) and social savings (2011). In 2017, as part of her pioneer ambitions and ABN AMRO's long term strategy, Moneyou is to become a full digital bank and gradually expand her products and geographical scope: Making Moneyou a true FinTech where the close interaction with clients will make the most of modern technology and agile principles.•
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  • Young Financials
    Marketing & Communication Manager A.I.
    Young Financials 2012 - 2013
    Amsterdam Area, Netherlands
    • Better positioning of the brand ‘Young Financials’ in the market.• Developing the proposition 'Client Service Professionals’.• Develop all online communication tools (b2b and b2c)
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  • Randstad Nederland
    Senior Marketing Communications Manager
    Randstad Nederland 2008 - 2012
    Amsterdam Area, Netherlands
    Development and introduction of marketing proposition ‘Randstad & Music’, a partnership with Ziggo Dome.Branding & Corporate communications: development and execution of campaigns for services and sponsorships.Sales communications: development and execution of sales campaigns. Above/below the line, online and offline.
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  • Randstad
    Manager Sponsorships & Events
    Randstad 2000 - 2008
    Development and introduction of sponsorship propositions, for Dutch Olympic Committee, F1 1 team AT&T Williams, Sailing ship Clipper ‘Stad Amsterdam’.Development and execution of corporate business events like HR seminars (500+ p)Totale organisatie en operationele uitvoering van congressen, meetings & events op het gebied van catering, hospitality, logistiek en entertainment. Aansturen van projectteams en medewerkers op de werkvloer
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  • Randstad Group Netherlands
    Marketing Officer
    Randstad Group Netherlands 1998 - 2000
    Amsterdam Area, Netherlands
    Verantwoordelijk voor opzetten en uitvoeren van lokale marketingacties
  • Randstad
    Recruitment Specialist
    Randstad 1996 - 1998
    Amsterdam Area
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  • Utrecht Toerisme & Recreatie
    Marketing And Public Relations Coordinator
    Utrecht Toerisme & Recreatie 1995 - 1996
    View

Mariet Niesen Skills

Marketing Communications Corporate Communications Internal Communications Marketing Strategy Strategic Communications Marketing Corporate Branding Brand Management Project Management

Mariet Niesen Education Details

Frequently Asked Questions about Mariet Niesen

What company does Mariet Niesen work for?

Mariet Niesen works for Brainbay

What is Mariet Niesen's role at the current company?

Mariet Niesen's current role is Lead International Marketing | Head of Brand, Marketing & Communications.

What is Mariet Niesen's email address?

Mariet Niesen's email address is ma****@****tad.com

What is Mariet Niesen's direct phone number?

Mariet Niesen's direct phone number is +3180066*****

What schools did Mariet Niesen attend?

Mariet Niesen attended Soul.com, Srm, Hogeschool Zuyd (Maastricht, Heerlen, Sittard), Soul.com.

What skills is Mariet Niesen known for?

Mariet Niesen has skills like Marketing Communications, Corporate Communications, Internal Communications, Marketing Strategy, Strategic Communications, Marketing, Corporate Branding, Brand Management, Project Management.

Who are Mariet Niesen's colleagues?

Mariet Niesen's colleagues are Wouter Van Der Poel, Guido Raven, Lisette Goeree, Tanja Hoekstra, Prathima Rachapudi, Astrid Wassenaar, Vincent Van Dijck.

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