Marie V. Email & Phone Number

Paris Et Périphérie

Responsible for all Pain Management range, at an international level, 2 FTEFormulation and execution of marketing and market development strategies - International & local launches to comply new standards and markets needs working closely with take holders of the project (R&D and regulatory affairs).- Rationalization range project to optimise sales and identify our key products to develop and reinforce the growth - Market analysis and forecast review to improve sales team effectiveness and position ourselves as a key supplier of the market- Build communicate and implement the marketing strategy, setting the priorities regarding medical device regulation and market access- Reinforce our presence to enable greater sales effectiveness- Develop our key partners (suppliers, buyers, KOLs, keymarkets, R&D), through a medicalexecutive board, to identify the need of today and build the product of tomorrow

Rosny-Sous-Bois, Île-De-France, France

In a challenging market, with a growth rate of 5 to 6% per year.Implement and facilitate effective national marketing strategy through annuals business plans tomaintain and grow our market share in a very aggressive and competitive environment:- Build a strong relationship with our main prescribers and KOLs in biggest accounts todifferentiate the company on the market with added value events.- Drive marketing activities and position the Range as a real strong leader brand with specifictools for the sales team- Facing back-orders implementing new tools for wholesalers to avoid switch to competition- Manage the development and execution of new product launch: SpeediCath® Flex - Conducing the strategy to maintain a strong product positioning, and clear communicationto maintain the actual brand market share while introducing and developing a new product.Competitive intelligence and market analysis:- Field visit to evaluate marketing campaigns and competition value proposition andcommunication- In collaboration with the commercial excellence service, construction of a brand-new salesdashboard aimed at helping sales area manager to increase the sales performance andbetter identify the potential of their regional marketDevelop and support sales training materials in collaboration with global marketing and functionalbusiness areas:- Conducing and introducing new creative campaigns for national sales meetings twice ayear and 3 regional sales meetings per year aligned with Coloplast values and market needs- Clearly communicate to the executive management, sales directors, managers, and salesreps, all the sales results and priorities set to reach the objectives.

Responsible of the implementation and execution of all marketing projects and working on all ranges of Coloplast including Continence and Ostomy Care:Managing the organization of 17 national congresses per year:- Budget management- Liaise with external services providers for booth creation- Aligned with the market manager brand strategies, development of the communication tools on the booth- Development of animations to improve the attraction and generate new potential clients- Working closely with medical managers to organize symposiums during congresses- Solid understanding of the regulatory legal constraints with the purpose of supporting nurses and doctors- Collaborate with all sales representatives to better support their customerSupport the implementation of new marketing campaigns- Develop and create products and institutional new promotional materials

Reporting directly to the marketing director:- Drive the implementation of new marketing campaigns in urology and gynecology implantable medical devices area- Follow up of national workshops and training given to users and physicians (3 workshops by month)- Working closely with the market access manager to ensure the reimbursement and the communication right and restrictions- Strong collaboration with sales representatives (15) through field visits to better understand the market- Support the launch of a new laser to help the removal of kidney stones: analyzing the market needs and developing communication material in respect with the French health government law- Development of a business case related to the creation of a connected system designed to control an HBP laser in operating rooms- Management and implementation of a new Customer Relationship Management software to improve the follow up of visits and the sales performance

Paris 75016 - University Of Paris Decartes

Junior Enterprise Canvass with companies and communities, implementation of areas of action and definition of the company’s targets, creation of marketing and communication tools, implementation of sustainable purchasing projects

Development of the point-of-sale, implementation of a loyalty program, participation to the improvement of the offer, performance analysis within a dashboard.

Clients’ greeting, restocking articles, keeping the cash-register, facing, logistic

Master'S Degree, Trade Strategy And Business Development

Activities and Societies: Contest national negotiation participation (Top 10 of the school students)

Licence Professionnelle, International Management, Bachelor With Distinction

Activities and Societies: Co-founder of a Junior Enterprise specialized in consulting in Sustainable Development. Marketing &.

Associate'S Degree, Sales Unit Management