Marie White Email and Phone Number

At Yetta Pty Ltd, a startup SaaS provider in enterprise retail intelligence, I have worked closely with the leadership team in defining the company’s mission, vision, values, branding and value proposition. -Orchestrated brand discovery sessions, unifying diverse stakeholder views into a cohesive company vision. -Developed a comprehensive Brand & Writing Style Guide, encompassing logo, colour scheme, typography and tone of voice. -Built a simple wireframe website using WordPress and boosted organic LinkedIn engagement significantly.-Enhanced web presence through regular blogs, reports, infographics, and lead-generating initiatives. -Conducted customer surveys to reveal NPS, use cases, and value propositions to spotlight growth and improvement areas.-Worked with Chief Exec to articulate the company’s value proposition to investors.

At Are Media, Australia's leading women's content publisher, I managed the company’s B2B/B2C retail promotions for the Coles and Woolworths accounts, representing approx 60% sales revenue.My role involved end-to-end project management: ideation, product research, sourcing, POS design, production and activation across over 1,600 stores, nationwide. -Developed the 2023-24 grocery channel plan using data to bolster magazine sales in Coles and Woolworths. -Introduced a first-to-market product for Woolworths, from concept to execution. -Applied shopper insights to design effective trade marketing strategies. -Managed a $2.4M budget, delivering significant ROI. -Secured sponsorships with White Glo and Universal Film, generating $260K in additional revenue.

At imageseven, a leading marketing consultancy in the Education sector, I worked two key roles. First, as the Senior Account Manager and Sydney representative, I led the roll-out of strategic marketing plans and collaborated with a diverse team of educational leaders, specialists, psychologists and marketing experts and creatives. -Project management of strategic vision implementation, re-branding campaigns, website builds, professional photography, videography, printed materials, ad campaigns and content creation for digital marketing channels. -Managed sensitive communications around COVID-19 and other critical issues, reducing negative impacts and potential revenue loss. -Directed fundraising campaigns, raising over £1.2M for various causes in girls’ education. -Increased annual enrolments for a key client through targeted campaigns, engagement strategies and events. -Edited and published several major print and digital publications.Second, as Ops Lead, I worked with the company’s founder to create imageseven's Operations System (i7OS), establishing industry standards and setting benchmarks in marketing and communications for school leaders and marketers.-Identified best practices for based on data, research, and thought leaders in educational marketing.-Worked remotely with on-site school marketers, digital, events managers, and enrolments to test and evolve.-Engaged EdTech experts to provide insight on the type of service demand and use cases.-Drafted operational guidelines.

As an independent consultant, I pitched and secured business from clients including Stan, Lagardere Travel Retail Pacific, eOne Entertainment, and the Art Gallery of NSW (AGNSW). My expertise in onboarding strategic partners such as News Limited, Coca-Cola Amatil, X-Box and TEN yielded substantial value in marketing partnerships, sponsorship and PR. I was 100% responsible for client satisfaction, with full accountability for outcomes. -Won multiple pitches to work on AGNSW’s major exhibitions, contributing over $1.2M in value through 2017-2021, including Rembrandt and the Dutch Golden Age and Japan Supernatural. -Worked on Future You PR campaign launch with AU Women in STEM, promoting STEM careers to studentS 8-13 years, to encourage diversity and inclusivity.-Secured IKEA as a major AGNSW partner, driving a $350K geo-targeted campaign, and growing AGNSW’s subscription base by 13K. -Grew eOne Entertainment’s database by 130K within a year. -Implemented a $750K> retail and digital campaign for Thai Airways and Tourism Thailand, enhancing the region's visibility in ANZ airports.

www.themodernists.com.au

As Head of Brand, Retail and Media Partnerships, I led a dynamic team in the home entertainment and digital division, focusing on film and TV. -Excelled in brand partnerships, event sponsorships, media collaborations, retail activations and customer promotions. -Minimum $15M added campaign value delivered yearly, increasing product sell-in by 10% and boosting B2C sell-through up to 10%. -Orchestrated VRL's most effective 1-year, 3-year and 5-year partnership strategies, exceeding sales forecasts and ROI. -Cultivated strong media relationships across digital, TV, radio, print and OOH.-Led cross-divisional initiatives in film, TV, cinema and theme parks, enhancing revenue and consumer data quality.-Collaborated with advertising, creative, PR and event agencies to maximise media and PR impact of key partnerships.-Organised and hosted influential networking events at VRL HQ for top brands and advertising agencies. -Negotiated partnership deals with VRL Legal, safeguarding licensor IP for major titles. -Provided insightful post-campaign analysis and financial reporting to senior management. -Regularly updated international and domestic clients, including prominent media and entertainment companies, on partnership progress. -Achieved over $200M ROI, attracting diverse brand partners in FMCG, Travel, Event, Lifestyle, Beauty, Retail, Auto, Finance and Tech.

Manage all major media partnerships to communicate theatrical release date, plus leverage advertising spend and film assets, across BBC, ITV, MTV, Sky, Nickelodeon, Cartoon Network, Emap, The Sun, The News of the World, The Times, The Sunday Times, The Guardian, The Daily Mail, The Mail on Sunday, Observer, The Express, Heat, Now, FHM, Empire, TV Hits, Smash Hits, Radio 1, Emap Radio Group, Chrysalis Radio Group, Classic FM and Capital FM.Develop in conjunction with MediaCom (ad agency), Lime Promotions, 360 and Diversion (sales promotion & PR agencies) effective media and third-party campaigns to drive awareness and strong 1st weekend box office sales.Work with Fox Licensing division and cross category licensees on major theatrical and home entertainment franchises such as Bond, Star Wars, X-Men, Ice Age, The Simpsons, Alien v Predator, and more, to maximise brand awareness across multiple channels/retailers.Work with Fox Licensing and Legal to ensure correct use of intellectual property by external partners, trafficking approvals for UK and European promotions.Manage promotional budget, per title, per event.Present concepts and implement Box Office ticket and concession promotions with Exhibition partners ODEON, UCI, UGC, Showcase and Cineworld.Liaise with Exhibition Trade Marketing Manager to ensure cinemas serviced with trailers, POS and promotional merchandise, amplifying local and regional marketing efforts.Contribute to planning and execution of film launch events and product roadshows, liaising with Fox Marketing and Publicity Teams.Secure corporate and media sponsorship of major premiere events.Oversee venue and equipment hire, staff, catering, promotional displays, point of sale, and corporate gifts for Fox third-party screening events.Enrol relevant media partners for Talker Screening programmes, managing creative development, exhibition hire, ticket distribution and 35mm print delivery with exhibitors and Fox sales/ops.

Secure new business to generate ODEON corporate sales of tickets, gift vouchers, cinema conference & event hire.Extract data, prepare and present to sales and marketing teams monthly corporate ticket sales - targets, opportunities and achievement. Forecast future corporate ticket sales opportunity based on quarterly upcoming theatrical releases and engagement initiatives.Prepare and present to CEO and board quarterly corporate ticket sales data.Liaise with film distributors and corporate clients re. venue hire requirement, equipment hire, catering, staff and oversee budget management and final invoicing with AR.Manage diary, organise business trips and meetings for ODEON Marketing Director and oversee general administration and finance for Marketing Department.Work with brand team to help implement and judge quarterly 'Brand Champions' initiative, measuring and rewarding cinemas that excelled in local marketing and publicity initiative and execution.